San Diego Daily Transcript Overview by Christine Tran for the PR Newswire San Diego event on July 29, 2009 - Industries in Flux: Media and Public Relations & the Impact of social Media

1. PR Newswire Event – Industries in Flux July 29, 2009

2. News, Data & Information
• In Print since 1886, Online since 1994.
• Business-to-Business: We cover San
Diego business. No other media co. has
the same relationship with San Diego‟s
business market the same way we do.
• We deliver more than news, we deliver
value and return…sales & business
leads to get people ahead.

3. Influential Business Audience
• 77% of our users are top management:
Owners, chairmen, CEOs, presidents, VPs, GMs
• 15% are middle managers
• 99% senior executives go online at work, 97% go
online at home. 95% say their most popular activity
on the Internet is reading business news. ~ Harris Interactive
for Wall Street Journal Online
• 83% of business people 30-49 prefer their news
online, 65% age 50-64 prefer print news. ~ Myth & Reality of
the „Digital Divide,‟ Stanford University 2008

4. Daily, Hourly, Now
• News on demand: In business, you
can‟t wait a day…let alone a week.
• We deliver to a business audience
every day of the week via
Print, Web, Mobile, Kindle, social media
channels, what next?

6. Test, Track &
Measure –
traffic and
revenue

7. Provide Value
• Era of free Internet content is ending.
“It is not free and is not going to be.”
~ Barry Diller, media mogul, IAC/InterActiveCorp chairman/CEO, 7/24/09
• NYTimes.com surveyed subscribers
earlier this month about going paid
• WSJ.com keeps paid-subscription
model, Murdoch says all his properties
will go paid in 5 years.

8. Let‟s connect
Chris Tran
@christranscript
tran@sddt.com
619.243.3705
SDDT.com
Twitter.com/SDDT
YouTube.com/SDDTVideo
Facebook.com
Coming soon - pr.SDDT.com