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Social Media & Investors Relations ,[object Object],is NOT,[object Object],Oil&Water,[object Object],Source: http://www.flickr.com/photos/sypix/2674552465/,[object Object]
Michael Pranikoff,[object Object],Global Director, Emerging Media,[object Object],michael.pranikoff@prnewswire.com,[object Object],http://www.delicious.com/michaelpranikoff,[object Object],Twitter / @mpranikoff,[object Object]
Old School,[object Object],New School,[object Object]
Global Social Media Usage,[object Object],Source: Universal McCann Wave 3 & Nielsen Online report,[object Object]
   Source: InSites Consulting,[object Object],72% of Internet users are part of at least one social network, which translates to 940 million users worldwide.,[object Object]
Global Social Media Usage,[object Object],Influencers,[object Object],http://www.businessinsider.com/chart-of-the-day-radio-has-more-reach-than-the-internet-2009-11,[object Object]
United States Social Media Usage,[object Object]
United States Social Media Usage,[object Object],Source: http://www.forrester.com/Groundswell/profile_tool.html,[object Object]
United States Social Media Usage,[object Object],Source: http://www.forrester.com/Groundswell/profile_tool.html,[object Object]
United States Social Media Usage,[object Object],Source: http://www.forrester.com/Groundswell/profile_tool.html,[object Object]
Social Media Usage of Decision Makers,[object Object]
85% of financial services professionals under 50 are utilizing social media, compared with half of their older counterparts,[object Object],Source: LederMark Communications,[object Object]
86% of those under 50 and over half of 50+ professionals agree that social networking will be an important business development tool within five years. ,[object Object],Source: LederMark Communications,[object Object]
Website Usage by Investors,[object Object],Source: Rivel Research,[object Object]
Analyst Coverage is Diminishing,[object Object],Source: Ernst & Young,[object Object]
[object Object]
20% have used blog research to execute a recommendation or investment decision.
63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the futureSource: Brunswick Group Survey Findings on New Media Usage by the Investment Community – 9/2009,[object Object]
Financial Focused Social Media,[object Object],[object Object]
Trading social network. Based on Twitter.
Wiki finance portal withsocialinteractive data.,[object Object]
Investors Find Social Networking,[object Object]
Corporate Use of Social Media,[object Object]
Corporate Use of Social Media,[object Object],Image credit: http://www.irwebreport.com/daily/2007/11/02/three-cheers-for-dell-incs-new-ir-blog/,[object Object]
Corporate Use of Social Media,[object Object],Image credit: http://www.irwebreport.com/daily/2007/11/02/three-cheers-for-dell-incs-new-ir-blog/,[object Object]
Corporate Use of Social Media,[object Object]
Corporate Use of Social Media,[object Object]
Corporate Use of Social Media,[object Object],From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles,[object Object],Pure Corporate Brand,[object Object],Corporate with Persona,[object Object],Employee with Corporate Association,[object Object],Pure Personal Account ,[object Object]
Best Practices for IR 2.0  ,[object Object],[object Object]
Manually post updates and/or use RSS feeds to automate
Start small, learn and expand conversations over time,[object Object]
47% of retail investors over the age of 40 rely financial web sites and blogs for investment advice ,[object Object]
Best Practices for IR 2.0  ,[object Object],Don’t have a stale cookie cutter IR Website,[object Object],[object Object]
 Events
 Reports
 Presentations
 Videos
 Etc,[object Object]
Best Practices for IR 2.0 ,[object Object]
Best Practices for IR 2.0 ,[object Object]
Best Practices for IR 2.0 ,[object Object]
Best Practices for IR 2.0  ,[object Object],Upload your content to social content networks and,[object Object],link it to you website.  Embed  on your site + provide,[object Object],feeds for News, events and presentations. ,[object Object],[object Object]
PowerPoint's  and Documentson SlideShare,[object Object],[object Object],docstoc,[object Object],[object Object],on Flickr,[object Object]
Best Practices for IR 2.0 ,[object Object]
Best Practices for IR 2.0  ,[object Object],Talk about,[object Object],Blog about,[object Object],Tweet about….,[object Object],Corporate Social Responsibility,[object Object],Over $2.7 Trillion in funds under management dedicated to social responsibility.   ,[object Object],- Socialinvest.org,[object Object]
SEC 21st Century Disclosure Initiative,[object Object],[object Object]
Support for shareholder forums
Opens the door to the web and social media for communications,[object Object]
From the SEC Commission Guidance on the Use of Company websites,[object Object],“In order to make information public, it must be disseminated in a manner calculated to reach the securities market place in general through recognized channels of distribution, and public investors must be afforded a reasonable waiting period to react to the information.”Thus, in evaluating whether information is public for purposes of our guidance, companies must consider whether and when: (1) a company web site is a recognized channel of distribution, …” ,[object Object],If A Tree falls in a forest and no one is there, does it still make a sound?,[object Object],IR and Emerging Media,[object Object],http://sec.gov/rules/interp/2008/34-58288.pdf  - Page 18, Paragraph 2,[object Object]
Best Practices for IR 2.0  ,[object Object],What about,[object Object],the,[object Object],RISKS?,[object Object]

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Social Media & Investor Relations: It’s NOT Oil and Water

Notes de l'éditeur

  1. Today we are looking at a greater audience for news and information than ever before. The speed, breadth, and depth of information is reaching a wider audience then ever. The increased access and searchability of that content is also reaching new heights with journalists, investors, and consumers. This is now a hold of the financial industry as well as the casual investor as new technology allows people to make more informed decisions much more quickly.
  2. According to Nielsen analysis, Television and Radio are still reaching more adults today. However, the study also finds that reach isn’t enough. While TV and Radio still reach more people, online is where the real influencers are. This shift is happening more and more where the people who control budgets in companies and budgets in households are turning to online sources for their news and information.
  3. Emphasis should be placed on when a company website can be recognized as a channel of distribution If needed, quote from interview done with Brian Lane, former Director of the Division of Corporate Finance at the SEC and BrocRomanek – former counselor to SEC Commissioner Laura Unger: “ Online, Press Releases are still the satisfactory way to fulfill Reg FD, precisely because they are not conversational. According to a legal requirement known as the ‘duty to update’, social media channels expose public companies to risks that press releases do not. Non-Selective Disclosure means non-selective engagement in social media communiations, which MAY be more than most CEO’s or IRO’s who are excited about social media, can easily satisfy.” Source: http://www.ontherecordpodcast.com/pr/otro/social-media-investor-relations-special-with-former-sec-attorneys.aspx
  4. Emphasis should be placed on when a company website can be recognized as a channel of distribution If needed, quote from interview done with Brian Lane, former Director of the Division of Corporate Finance at the SEC and BrocRomanek – former counselor to SEC Commissioner Laura Unger: “ Online, Press Releases are still the satisfactory way to fulfill Reg FD, precisely because they are not conversational. According to a legal requirement known as the ‘duty to update’, social media channels expose public companies to risks that press releases do not. Non-Selective Disclosure means non-selective engagement in social media communiations, which MAY be more than most CEO’s or IRO’s who are excited about social media, can easily satisfy.” Source: http://www.ontherecordpodcast.com/pr/otro/social-media-investor-relations-special-with-former-sec-attorneys.aspx