This document proposes an innovative digital experience called "Paris au Fil de la Seine" to promote museums and cultural heritage along the banks of the River Seine in Paris. The experience would involve a mobile app and cultural programming to engage visitors through gamification, augmented reality, and other new digital trends. It aims to attract families and young people, strengthen partnerships between cultural institutions and tourism, and allow museums to break down their walls and reach visitors in new outdoor spaces. A pilot project saw over 1,500 uploads and positive feedback, and the document suggests expanding the concept to other museums, parks, and cultural sites.

1. Let’s Bring Museums outside
PARIS AU FIL DE LA SEINE
An APP and cultural events programmation
to engage visitors with Seine Banks Heritage
with Paris Musées and its 14 district museums

2.  A N I N N O V A T I V E D I G I T A L E X P E R I E N C E T O
 PROMOTE YOUR COLLECTIONS and your Heritage live and online
 OFFER A GREAT EXPERIENCE to your visitors with interactivity and creativity
 ATTRACT FAMILIES AND YOUNG people
 STRENGHTEN SYNERGIES between cultural partners and tourism
 B E P A R T O F T H E N E W D I G I T A L T R E N D S
Gamification Photography, Mobility, Geolocalization, Augmented Reality, Participatory Approches
 M O R E T H A N J U S T A N A P P ? A 3 6 0 ° E N G A G I N G E X P E R I E N C E
An « à la carte » service, for your education and communication strategy
 Application available from smartphones , tablets, laptop, easy and fast updates
 Available indoor or outdoor
 An effective website including Sharing with social networks
 A cultural program (urban trail with docent, rallies , workshop,...)
CLICMUSE
PARIS AU FIL D E L A SEIN E
DÉCOUVRIR COMPRENDRE
PHOTOGRAPHIER
PARTAGER GAGNER
Visit Choose Localize Understand
Remix Take Pictures Share Win
CONTACT
Aube Lebel – www.Clicmuse.com - 33 (0)6 87 59 86 68
Philippe Rivière (Paris Musées) -– www.parismusees.paris.fr

3. 
 S U M M E R 2 0 1 5
T H E S E I N E B A N K S A S Y O U H A V E N E V E R E X P E R I E N C E D I T
 DISCOVER THE BANKS OF RIVER SEINE along with more than 50 geolocalized masterpieces from museums
representing it
 LINK THE PAST AND THE PRESENT thanks to Augmented Reality ; discover views of Paris from the past
and compare with the today Paris ; Mix and Take pictures
 PARTICIPE TO THE GAME ; share pictures of Paris, win points and become a VIP ambassador
 BE PART OF A EVENTS, Tours, and Workshops by picking a date between the 15 programs offered by
the Carnavalet Museum and le Petit Palais.
 A S H A R E D P R O J E C T B E T W E E N M U S E U M S & U R B A N E V E N T S
 A collaboration between 5 museums
 An involvement of different services (Education, Archives , Digital, Communication departments, …)
 A partnership with Paris Plages Event and les « Berges de Seine » (an urban regeneration project)
WITH C L IC M USE
PARIS MUSEUMS
ARE BREAKING THEIR WALLS
PARIS AU FIL D E L A SEIN E
ON PARIS PLAGES, A SEINE BANK EVENT
gathering 4M visitors each Summer
Picture Frame, terminal, communication
CONTACT
Aube Lebel – www.Clicmuse.com - 33 (0)6 87 59 86 68
Philippe Rivière (Paris Musées) -– www.parismusees.paris.fr
ON BERGES DE SEINE BANKS
Events link to urban regeneration project
personalized space, Guided Tours,

4.  P A R I S A U F I L D E L A S E I N E : E X P E R I M E N T A T I O N R E S U L T S
 1500 UPLOADS WITHIN 45 DAYS, 35 % of students, 70 % would like to continue using the
application, great feedbacks for the communication, easy access and usage of the application
 NEW PARTNERS in culture and tourism are very interested in a future collaboration
 new ideas of interactions with more offers for visits, workshps in and outdoor, more synergies
indoor / outdoor and a dedicated website and social media pubilcations
 W H A T A B O U T Y O U ?
 Let's duplicate the concept of the project and let's adapt it to your needs to promote your heritage,
exhibitions, archives and visibility.
 Whatever is your speciality, we have a solution that fits perfectly for :
o MUSEUMS : Meet your visitors where they live, offer a fun and interactive visit with
great events
o PARCS AND GARDENS : Make visitors play and discover your historical parcs with a
great treasure hunt, digital participative herbarium…
o TOURISM, HERITAGE AND ARCHIVES : Promote and engage visitors with the
historical and cultural sites
WITH C L IC M USE
PARIS MUSEUMS
ARE BREAKING THEIR WALLS
PARIS AU FIL D E L A SEIN E
CONTACT
Aube Lebel – www.Clicmuse.com - 33 (0)6 87 59 86 68
Philippe Rivière (Paris Musées) -– www.parismusees.paris.fr