Gamification in Retail with Augmented Reality Prepared by Augmented Pixels http://augmentedpixels.com

1. Gamification in Retail with
Augmented Reality
USE CASES
Prepared by Augmented Pixels http://augmentedpixels.com

2. Lego Connect
Description:
LEGO® Connect is a LEGO shopping and product
discovery application. LEGO® Connect turns the
printed page into a portal for digital content- web
pages, video and 3D experiences. LEGO® Connect
offers one simple, primary screen to activate
every type of interaction with seamless
utility. LEGO Connect app is LEGO's vision of the
"integrated omni-channel".
Video - http://youtu.be/rJ4I-_TkGbE
Results:
- 24,000 return users that spend between four to
ten minutes interacting with this app.
- This app has received solidly positive feedback
from LEGO's customers, earning a Google Play
rating of 4.5 of 5 stars.
https://www.vuforia.com/case-studies/lego-connect

3. Super Hero Augmented Reality
Description:
Marvel and Walmart partnered up on the Super Hero AR
which is both a game and in-store experience. The
game, which lets users act as any one of six super heroes
and fight enemies overlaid on top of your real
world, starts with just one super-hero ready to play:
Hawkeye. To play as the other heroes like The Hulk and
Iron Man users need to visit the local Walmart and point
their smart phones at the “target image” on one of the
many Avengers placards around the store.
Also the app allows taking a photo with the favorite
Marvel character by pointing the mobile device at special
hero placards in the store.
Video - http://youtu.be/dXpZ7niGgIY
Results
• Over 500,000,000 online impressions.
• Over 1000 news and web articles written about
strategy and campaign.
• Listed in the Top 10 Free Entertainment Apps in the
App store.
https://www.vuforia.com/case-studies/super-hero-augmented-reality

4. Heinz Tomato Ketchup
Description:
Heinz launched a 12 week augmented-reality app
trial for its Tomato Ketchup brand.
Users of the free app for Apple and Android
smartphones and tablets, created with
augmented reality technology, wereable to
‘unlock’ a pop-out recipe booklet when the
camera is placed over the product, with the
recipes featuring Heinz Tomato Ketchup.
Features:
- Exclusive content via 3D animated recipe book.
- Consumer engagement with daily competition.
- Downloadable content refreshed weekly.
Video - http://youtu.be/GbplSdh0lGU
Results:
- 804 758 scannings of the package
- 267 662 unique users
https://blippar.com/en/about#prettyPhoto[gallery]/0/

5. Juice Burst
Description:
The Juice Burst augmented reality
app allows to watch exclusive
videos, gives users opportunity to
win prizes, includes poll to collect
consumer’s preferences, as well as
take a picture and share with friends.
Results:
- Average interaction time – 1.8 mins
- 241 070 scanning of the package
- 91 777 unique users
- 2.6 average scans per user
https://blippar.com/en/about#prettyPhoto[gallery]/2/

6. Nestlé Chamyto
Description:
A custom application for Chamyto
allowed usera to use the trading card as
the controller. The webcam image was
processed to detect the movement of
the trading card, which enables the
player to lead his hero through the
different adventures. For example, the
player could navigate an astronaut
through an asteroid field and collect
points in the process. With those points
the players were able to win prizes.
Results:
- Over 170.000 visits
- More than 20.000 customer
registrations
http://www.metaio.com/customers/case-studies/nestle-chamyto/

7. deCider
Description:
Bulmers, one of the leading premium bottled
cider brands, launched the augmented reality app
for the one of their products – deCider. The app
allowed users to win prizes and engage with their
friends in real time by tapping into what's
happening in venues around the country and
create a great night out. Users simply needed to
download the app and scan their promotional
Bulmers Pint Bottle to reveal the 3D animations.
From the label consumers were able to enter a
code with which they can later win one of 17
trips for two to The Big Apple. In a second phase
people could use the app as an event planner and
enjoy a range of venues and happenings
throughout Ireland.
Video - http://youtu.be/YXHndQTapos
Results:
- the campaign hit over 10.000 downloads in one
month
http://www.metaio.com/customers/case-studies/bulmers/

8. The Dream Play Toys
Disney has teamed up with toy company
JAKKS Pacific and Patrick Soon-Shiong
(known as the wealthiest person in Los
Angeles) to develop its first augmented-
reality toys, which will allow children to
virtually interact with its well-known
characters. The Dream Play toys are able
to trigger animations on the device’s
screen.
By pointing the device’s camera on the
toy, users will be able to see amusing
animated characters, for example,
“fairies appear to glide in and out of
buildings, animated critters start playing
musical instruments, mythical characters
prance on a toy piano’s keyboard.”
Video - http://youtu.be/VoGuSQsm1sw
http://agbeat.com/tech-news/disney-dream-play-augmented-reality/

9. Magna Color 3D Magic
Using a smart phone or a tablet, users
can launch the free Magna Color App
and scan their completed stencils to
see their designs jump off the screen!
They can create their own in App
portfolio and store all your completed
Magna Color artwork to view and
share with family and friends.
Augmented reality allows to bring the
fish, created with a game, to life in 3D
so that it can live within special Magna
Color aquarium!
Video - http://youtu.be/TGgExZNlLxM
http://www.ad-dispatch.com/portfolio/magna-color/

10. Halo: King of the Hill
The free app, entitled Halo 4: King of the
Hill Fuled by Mountain Dew and
Doritos, was roll out internationally on
iOS and Android.
The App is a location-enabled shooter.
Players earn “supplies” freely over
time, which can be spent to boost their
standings on any 7-11 location’s
leaderboard. Users can boost their
supply total further by scanning bottles
of Mountain Dew or bags of Doritos. If a
player tops a 7-11's leaderboards, they're
one step closer to a prize.
Video - http://youtu.be/hZMtsMLtM6c
http://www.ad-dispatch.com/portfolio/superhero-ar-cinema-ad/

11. Solar System 3D Chart
This Augmented Reality app infuses Solar System
wall chart and allows children to
learn, interact, and have fun all at the same time.
This durable wall chart comes packed full of
intricate 3D animations, amazing
videos, informative read-alongs, games, etc. The
child can have the opportunity to have a
personalized learning experience packed full with
engagement and excitement. He can interact with
augmented models in his environment, explore
the information within, or brace himself for an
intriguing session of questions that will test the
knowledge of the planets. Additional videos
accompany each of the planets, as well as fully
voiced narration for nearly every fact provided in
text!
Video - http://youtu.be/U-5ve5Lx6w8
https://popartoys.com/shop/3d-solar-system-wall-chart/