When things are too high, or too low, or too consistent you need to look into it. Check your own analytics for these things and you will be able to find fraud yourself.

1. November 2018 / Page 0marketing.scienceconsulting group, inc.
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Abnormal data consistency
When analytics are TOO consistent, something is suspicious
top 4 referring sites – exact same pattern Where to find this?
Hourly analytics reports
(e.g. Google Analytics, ad
server reports)
What to look for?
If select parameters look
too similar across multiple
domains, that is suspicious
(e.g. same pages/session,
ultra low bounce rates,
99% Android visits).
What to do?
Identify the sites that
exhibit abnormal
consistency; investigate
further andd turn them off.