digital ads of different formats are evolving over time. search ad share of digital ad spend has actually started to come back down while display continues to grow. other formats like mobile will eventually be grouped into display vs search (and not broken out as its own category)

1. Augustine Fou- 1 -
Digital Ad Format Trends
Source: IAB Full Year 2013 Report

2. Augustine Fou- 2 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing their
digital spend and integrating
marketing across channels and
tactics.
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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