Social media done right means it grows in value over time; set up a framework so that the collective actions of users makes the site more valuable and better over time.

1. Good Social Media
Sites GROW in Value
Dr. Augustine Fou
January 25, 2013
-1- Augustine Fou

2. Wikipedia
• More articles
submitted by
people
• Articles edited by
many people
• Bad actions policed
by the community
-2-

3. Amazon
• Product reviews
written by people
• Reviews of the
reviews
• Hundreds of
reviews ccumulated
over many years
-3-

4. YouTube
• New video content
submitted by
people
• Videos rated by
people; most
watched, most
popular
• “flag as
inappropriate” to
remove bad ones
-4-

5. Yelp
• More reviews
submitted by people
• More types of
establishments covered
-5-

6. So What?
“Social media done right means it
grows in value over time; set up a
framework so that the collective
actions of users makes the site more
valuable and better over time.”
- Dr. Augustine Fou
-6- Augustine Fou

7. Dr. Augustine Fou – Chief Digital Strategist
“I advise clients on optimizing
marketing activities across
channels with a „unified
marketing‟ approach.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
@acfou Augustine Fou

8. Related Slideshares
How to Steal ROI from Competitors’ Branding
By: Augustine Fou, June 1, 2012
Re-branding is a Waste of Money
By: Augustine Fou, Aoril 17, 2012.
The Biggest Lies of TV Advertising
By: Augustine Fou, May 1, 2012.
-8- Augustine Fou