5. Proven Click Bait
Break.com
Pictures which are designed to get the
user to click, and then click through
nearly the entire 40 image gallery to
find said image.
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Augustine Fou
6. High Freq Porn Keywords
Break.com
Incorporating
known, high
frequency porn
keywords to get
organic traffic.
1,080 results for
“glory hole”
-6-
21,500 results for
“rape”
MANY others
so offensive
that it is NOT
possible to
show here.
Augustine Fou
8. Duplicate Loading comScore
Searched for the following on Google
"<script>
var _comscore = _comscore ||
[];
_comscore.push({ c1: "2", c2:
"4000003", c3: "4000003", c4:
window.location.href, c5: "", c6: "", c15: "" });"
Which is the comScore beacon from
the page source of Break.com
Google shows about 200 results with
the same beacon code “4000003”
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Augustine Fou
9. Auto Refresh Ads
Inflating ad impressions served
Same page, but ads are auto-refreshed every 2 mins; 7 more ad impressions
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Augustine Fou
10. Related Articles
Bad Guys Happily Rob Display Advertisers
By: Augustine Fou, July 23, 2012
Everything Fake (Display Ad Fraud, Search Click Fraud)
By: Augustine Fou, April 2013
Blacklisting vs Whitelisting
By: Augustine Fou, October 2013
Fake Profiles on Facebook
By: Augustine Fou, July 2013
How Display Ad Fraud Works
By: Augustine Fou, May 2013
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Augustine Fou
11. Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. One
aspect of this is detecting waste and
fraud; and then taking steps to mitigate
it.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
- 11 -
@acfou
Augustine Fou