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State of Display Ad Market Q1 2013 by Augustine Fou Digital Consigliere

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State of Display Ad Market Q1 2013 by Augustine Fou Digital Consigliere

  1. 1. Augustine Fou- 1 -Dr. Augustine Fouhttp://linkd.in/augustinefouApril 2013State of DisplayAd Market 2013
  2. 2. Augustine Fou- 2 -Display Ad Growth Driven bySmall- and Mid- Sized AdvertisersSource: comScore via Marketing Charts Feb 15, 2013
  3. 3. Augustine Fou- 3 -Google Display RevenueSource: State of the Media, 2013
  4. 4. Augustine Fou- 4 -http://www.turn.com/sites/default/files/docs/GlobalDigitalAudReport_FF2.pdfComparative Costs of Digital AdsSource: Turn via Marketing Charts April 17, 2013Display CPM: < $1Mobile CPM: approx $1Social CPM: approx 10 centsVideo CPM: $10
  5. 5. Augustine Fou- 5 -Details of Spectrum of Costs by AdSource: Turn via Marketing Charts April 17, 2013Display 53% inventory in $0.10 - $0.80Mobile 52% inventory in $0.10 - $1.00Social 61% inventory in $0.10 - $0.50Video 71% inventory in $8 - $12 range
  6. 6. Augustine Fou- 6 -Related ArticlesComparative Costs of Media Offline and OnlineBy: Augustine Fou, Jan 22, 2013CPM BenchmarkingBy: Augustine Fou, Mar 15, 2013CTR Benchmarks for Digital Ad TypesBy: Augustine Fou, March 13, 2013Digital is a PhilosophyBy: Augustine Fou, March 31, 2011Augustine Fou- 6 -
  7. 7. Augustine Fou- 7 -Dr. Augustine Fou – Digital Consigliere“As more users move to mobile; sitesneed to adapt to serve them. But mobilewill soon no longer be considered aseparate channel because usage patternsare the same as desktop.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23@acfouClickZ Articles: http://bit.ly/augustine-fou-clickzSlideshares: http://bit.ly/augustine-fou-slidesharesLinkedIn: http://linkd.in/augustinefou

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