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marketing.scienceconsulting group, inc.
Superbowl XLIX 2015
Ad Recall and Effectiveness
February 2015
Augustine Fou, PhD.
...
February 2015 / Page 1marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Brand recall without specifying ad creativ...
February 2015 / Page 2marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Brand recall including ad creative
Select ...
February 2015 / Page 3marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Brand recall without specifying ad creativ...
February 2015 / Page 4marketing.scienceconsulting group, inc.
Dr. Augustine Fou
NY Daily News “favorite ad” poll
What was ...
February 2015 / Page 5marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Ad Meter five worst Superbowl XLIX ads
Sou...
February 2015 / Page 6marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Ad Meter top #SB49 commercials
Source: USA...
February 2015 / Page 7marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Ace Metrix ranking of ads
Source: http://w...
February 2015 / Page 8marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Dr. Augustine Fou – Digital Consigliere
“I...
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Superbowl 2015 Ad Recall and Effectiveness by Dr Augustine Fou

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#SB49 #Superbowl 2015 Which Ads are recalled by consumers?

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Superbowl 2015 Ad Recall and Effectiveness by Dr Augustine Fou

  1. 1. marketing.scienceconsulting group, inc. Superbowl XLIX 2015 Ad Recall and Effectiveness February 2015 Augustine Fou, PhD. acfou @ mktsci .com 212. 203. 7239
  2. 2. February 2015 / Page 1marketing.scienceconsulting group, inc. Dr. Augustine Fou Brand recall without specifying ad creative Select the brand if you remember the ad #SB49 Source: Google Consumer Survey Fielded 2/1-2/3/2015 U.S. Only N=1,282 64.8% reported “none of the above”
  3. 3. February 2015 / Page 2marketing.scienceconsulting group, inc. Dr. Augustine Fou Brand recall including ad creative Select the brand if you remember the ad #SB49 Source: Google Consumer Survey Fielded 2/1-2/3/2015 U.S. Only N=1,281 64.2% reported “none of the above”
  4. 4. February 2015 / Page 3marketing.scienceconsulting group, inc. Dr. Augustine Fou Brand recall without specifying ad creative Select the brand if you remember the ad #SB49 Source: Google Consumer Survey Fielded 2/1-2/3/2015 U.S. Only N=1,002 66.6% reported “none of the above” NOTE: Acura did not run an ad
  5. 5. February 2015 / Page 4marketing.scienceconsulting group, inc. Dr. Augustine Fou NY Daily News “favorite ad” poll What was your favorite Super Bowl ad? http://www.nydailynews.com/entertainment/tv/super -bowl-xlix-commercials-recap-article-1.2099971
  6. 6. February 2015 / Page 5marketing.scienceconsulting group, inc. Dr. Augustine Fou Ad Meter five worst Superbowl XLIX ads Source: USA Today Ad Meter, Feb 2,2015
  7. 7. February 2015 / Page 6marketing.scienceconsulting group, inc. Dr. Augustine Fou Ad Meter top #SB49 commercials Source: USA Today Ad Meter, Feb 2,2015
  8. 8. February 2015 / Page 7marketing.scienceconsulting group, inc. Dr. Augustine Fou Ace Metrix ranking of ads Source: http://www.acemetrix.com/spotlights/events/super-bowl-xlix/
  9. 9. February 2015 / Page 8marketing.scienceconsulting group, inc. Dr. Augustine Fou Dr. Augustine Fou – Digital Consigliere “I advise clients on improving their digital strategy and marketing by leveraging two frameworks I developed – Missing Link Marketing and Unified Marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou 212. 203. 7239 | acfou @ mktsci. com

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