Asphalt Shingle Maintenance Services
Most roofing forums I belong to focus on the primary task at hand. "Getting the Job Done" .
When it comes to residential roofing, over 85% of all roofing work involves re-shingling asphalt roofs. Over 100 million squares of asphalt roofing is replaced by roofing contractors annually .
WHY? Because asphalt shingles are the MOST EXPOSED and LEAST MAINTAINED element of the entire building envelope with the SHORTEST LIFE EXPECTANCY.
Is there a solution? Yeah! Its called MAINTENANCE. Maintenance of residential asphalt roofs is without doubt the Next Billion S Market Frontier.
Why do I say that ? Because there are an estimated 85 million residential housing units with asphalt shingle roofs in USA representing 1.83 billion ‘Maintainable Roofing Squares’.
In layman's language that's 1.8 trillion square feet...way too may zero's to wrap your head around . Less than 5% of residential asphalt shingle roofs are regularly maintained.
If we could persuade just 5% of USA homeowners to opt in to doing annual or bi-annual roof maintenance - our "available market" would 4,250,000 residential units . Assume the average size of a shingle roof is 20 Squares, that's 85 Million Squares of Market Opportunity staring us in the face in tough economic times.
Our company is currently working with the National Research Council of Canada later to validate a patented product that will help extend the life of asphalt shingles and prevent curling , cracking and granule loss. Once we accomplish this, we hope to establish a US wide network of independent contractors to get out there and take care of business.
Right now we have an incredible investment opportunity for the right business partner.
Peter Bussell
PRESIDENT
Shingle Life Inc
3. Preventative Roof Maintenance
Next Multi-Billion Dollar Market Opportunity
Spiralling roof replacement costs will drive Asphalt Shingles
on the NATIONAL HOME MAINTENANCE AGENDA.
WHY
Because Asphalt Shingles are the MOST EXPOSED, LEAST
MAINTAINED, ELEMENT OF THE BUILDING ENVELOPE
and are REPLACED approximately every 15 years despite
longer manufacturer warranties.
4. Addressable Market - $13 B
• Installed asphalt shingles in North America
= 260 B sq. ft.
• Shingle Life™ sells for 5 cents per sq. ft. (at wholesale)
• Available market is 260 B x $0.05 = $13 B.
10% market adoption over 10 years = $1.3B sales potential.
4
7. Protecting your Roofing Investment
EXTENDING ROOF LIFE REDUCES TOTAL
COST OF OWNERSHIP BY UP TO 30%
& MAXIMIZES HOMEOWNER R.O.I.
Asphalt Shingle -Total Life Cycle Costs
$15,000 roof lasts 15 years = $1000 /Year*
$15,000 roof lasts 20 years = $950 /Year
$15,000 roof lasts 25 years = $800 /Year
$15,000 roof last 30 years = $700 /Year
Inc. RoofLube Package = $599 /3 years
* Avg. Life Expectancy of Asphalt Shingles in North America
8. GREENING the Environment with RoofLube™
• The Environmental Protection Agency (EPA) and Canadian
Council of Ministers of the Environment have approved
“Extended Producer Responsibility” for construction
materials – this is due for implementation in 2017.
• Maintaining Roofs with RoofLube™ will help Save the
Environment and Save both Manufacturers & Consumers
Money
8
9. Environmental CHALLENGE # 1
RED FLAG -12.5 million tons of asphalt shingle
roofing goes into land-fill in North America
every year, enough waste to bury New York
and Manhattan
9
10. Environmental Challenge # 2
Rapidly Diminishing Fossil Fuel Resources
4 barrels of oil are wasted in producing asphalt shingles for every home re-roofing job
due to premature roof failure.
Dumping asphalt shingles:
• Costs Homeowners $1 billion in annual tipping fees
• Costs Homeowners an additional $1 B in tear-off fees
• Creates harmful gases such as methane
(monitoring & treatment required for 75-100 years)
• Harmful to ground water supply for up to 300 years
TODAY’S COST FOR TEAR-OFF & TIPPING AVERAGES $1500 / ROOF 10
11. The Problem
• Asphalt roofing ages prematurely due to UV weathering
and oxidization.
• Loss of plasticizers results in adhesion loss & granule loss,
which leads to shingle curling, cracking, & clawing.
11
12. The Solution
• RoofLUBE™ is a patented shingle maintenance formulation that restores plasticity
to asphalt shingles by rejuvenating shingles with slow evaporating organic oils.
• Maintaining shingle plasticity prevents curling, cracking and granule loss
• One SPRAY ON application EVERY 36 MONTHS helps weatherproof and protect
shingles against UV damage, and can double typical roof service life expectancy.
• SAVES MONEY and HELPS SAVE THE ENVIRONMENT
12
13. Our Product – RoofLube™
What it is - ‘EASY TO USE’ spray applied emulsion consisting of
millions of microscopic beads of low-evaporating organic oils.
What it does - Penetrates the inner layers of asphalt shingles and
restores their plasticity and adds weather protection.
What it prevents Helps prevent shingle curling , cracking and granule
loss without the use of petro-chemicals, solvents, or VOCs.
SAFE FOR GARDENS, PETS, PEOPLE & PONDS.
13
14. The Consequences
of Not Maintaining
a Shingle Roof.
14
Untreated shingles begin to rapidly lose their outer
protective layer of granules after 3-5 years .
This leads to curling & cracking shingles that can fail
within just 12-15 years.
The risk is water infiltration & interior mold damage.
Claims Not Covered by Homeowner Insurance
15. 36 MONTH MONEY BACK
WARRANTY
• If your asphalt shingle roof curls, claws or cracks within 36 months after the
application of SHINGLE LIFE™, we will REFUND THE FULL PRODUCT
PURCHASE PRICE.
• Simply send a copy of your PURCHASE RECIEPT
with ‘before’ and ‘after’ pics of your
roof for FULL PRODUCT REFUND
REPEAT EVERY 36 MONTHS TO EXTEND ROOF LIFE
36 MONTH
NO CURLING
NO CRACKING
ASPHALT SHINGLE
WARRANTY
16. Scientifically Formulated
• Roof Lube™ was scientifically formulated and patented by a
US Ph.D. scientist from the the University of Maryland.
• It was designed as an ECO SAFE product for rejuvenating shingles and
prolonging roof life without changing the aesthetics or performance of
asphalt roof shingles.
• Shingle Life Inc. purchased all intellectual property and blending
formulations in December 2013 – and RoofLube is a product specifically
made for professional contractors 16
17. IP Owned BY Shingle Life Inc.
All I.P. owned by Shingle Life Inc.
• US Patent – #6,495,074.
• Proprietary Blending Formulations.
• Domains & Trademarks.
• Patentable new products in development.
17
19. Roof Lube Manufacturing & Logistics
Contract Manufacturing & Packaging Partner – Summit Chemical Inc.
• State of art contract manufacturing facility in Baltimore.
• Raw Material Receiving, Blending, Product Packaging.
• Scalable Capacity to Ramp Production to 5 T/L’s per Day
Logistics Partner – Summit Chemical Inc.
• Shipping (LTL and UPS)
• E-Fulfilment .
Invoice Financing Partner – J. Bibby Corp.
• Invoice financing
• Inventory financing
High Margin Product - NO LIMITATIONS TO RAPID GROWTH 19
21. Addressable Market - $13 B
• Installed asphalt shingles in North America
= 260 B sq. ft.
• Shingle Life™ sells for 5 cents per sq. ft. (at wholesale)
• Available market is 260 B x $0.05 = $13 B.
10% market adoption over 10 years = $1.3B sales potential.
21
23. E.B.C. CONTRACTOR “Value Proposition”
• Asphalt shingle roof cleaning is required in SEVERE MOSS & ALGAE growth
zones to maintain Asphalt Shingle Manufacturer Warranties.
• Moss and algae live off lime and calcium deposits in shingles, resulting in
decomposition and premature roof failure.
• APPLICATION OF SHINGLE LIFE™ IN CONJUNCTION WITH EXISTING ROOF CLEANING SERVICES
REJUVENATES ASPHALT SHINGLES & PROLONGS ROOF LIFE.
• A SIMPLE ‘ADD ON’ SOLUTION FOR GROWING STEADY REPEAT BUSINESS
24. Home Owners / Property Managers
• Over 55 Million Homeowners and Property
Managers with Asphalt Shingle Roofs
• Replacing over 10 Billion Sq. Ft. of
Asphalt Shingles Annually.
• Looking for new maintenance solutions and
alternatives to costly roof replacement.