If you are building a website or having one built by a trusted web design Sydney specialist, why is it important to optimise images? Well, it is to have them web-ready. Moreover, images should be optimised so: They can be compressed and be of smaller size to save on storage space of your hard drive, website and server. They can be easily uploaded and downloaded and be easily transmitted. They can take lesser time to send and to receive through email. They can reduce a website’s loading time. They can cut costs of your bandwidth and hosting fees.

1. A Few Tips to Optimise Your Website Images
If you are building a website or having one built by a trusted web
design Sydney specialist, why is it important to optimise images?
Well, it is to have them web-ready. Moreover, images should be
optimised so:
- They can be compressed and be of smaller size to save on
storage space of your hard drive, website and server.
- They can be easily uploaded and downloaded and be easily
transmitted.
- They can take lesser time to send and to receive through email.
- They can reduce a website’s loading time.
- They can cut costs of your bandwidth and hosting fees.
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2. Many website designers have disregarded the importance of
image optimisation and have bypassed it during the design
and development of websites. But for the serious designers
and developers, it is something that should be given certain
attention, especially if it is something that can contribute to
the better performance and functionality of web pages.
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3. SEO is not all about texts and codes, but images too which
should be among SEO’s major elements. Every image on your
site or blog posts can and should be optimised. It should not
be difficult anyway as there are many tools available for that,
some of which you can download free from the Internet.
Here are a few tips which you should take note when
optimising your images.
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4. Optimise the File Names
Optimising the file name of your photos or graphics is like the
title, H1 or H2 tags. Google and Yahoo cannot see what an
image is but can read its file name. In naming your file, make
sure to be accurate by including keywords. If you just name
your file “img00911.jpg”, it would just get lost in the search
engines (because nobody would search for it).
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5. Optimise the Alt Tags
The alt tag (or image tag) is the choice tag which informs
search engines what the images are exactly for or tells the
visitors what the images are about. It comprises the
descriptions (or textual information) of an image to tell
readers what it shows. The search engine spiders cannot see
an image the way we do, so alt tags help them know what the
image is about. Alt tags can also be used to optimise your
page for targeted keywords.
The major search engines like Google and Yahoo have ceased
using alt tags in determining relevancy of web pages, but it
still remains one of the important on-page optimisation
techniques. When you create descriptions for your images,
you should put in the keywords you are using to optimise
your website.
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6. Optimise Relevant Images
Your images can say much for your website especially if you are
running a business and are promoting your product or service. If
you are uploading your photography captures or graphic designs
on your personal site or blog, you would want them to be
relevant, right? Some images you have might satisfy visitors’
fondness for visuals and help them answer their search queries.
If you have relevant images, you should have them optimised
for search engine purposes.
Make sure your web design Sydney specialist optimises your
images to ensure the better performance of your projected
website. Quality and well-performing website require high
quality images that can generate not only users’ interest but
also improve the website’s aesthetics and functionality.
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software
Development Sydney