Distribution Channels Presentation for SIP course from Full Sail University.

1. Distribution Strategy
for Suitecart.com
By Aaron Uyehara
for Fullsail University

2. Distribution Channels
Distribution Channels Social Media Channels
Pitchengine.com Facebook
PRweb.com Twitter
Corporate Blog Google +
Corporate Newsroom

3. Pitchengine.com
• Create - has a builder that allows sales flyer, press release or announcement will ooze class. It’s like
sexy, stylish business attire for the modern communicator.
• Publish - PitchEngine makes publishing to your media empire fun and easy with tons of options.
Share your Pitch™ with friends, customers or even key journalists and online influencers.You’ve
worked hard to build your brand’s reputation and guess what – people are listening. It’s time to Get
the Word Out™.
• Engage - With PitchEngine, you’re content is the centerpiece for unprecedented interaction. From
direct-message capability to Facebook comment integration, we’ve dialed-in the social to help you
connect.
• Follow - With PitchEngine, you’re content is the centerpiece for unprecedented interaction. From
direct-message capability to Facebook comment integration, we’ve dialed-in the social to help you
connect.
• Manage - PitchEngine provides enterprise level software to ALL of our users that is said to be easy
to use and manage.

4. PRweb.com
• Generate Publicity
• Increase your awareness
• Drive Business
• Suitecart will use Prweb to create it’s news
• PRweb will distribute news
• PRweb allows Suitecart to track the news.

5. suitecart.com/blog
• With a corporate blog, Suitecart.com will be able
release news on the fly and mainly to their target
audience.
• Clients will be able to make comments, suggestions
and get feedback straight from “the horses mouth”
• This will help Suitecart.com optimize their content
for the web and increase traffic through creative
link building strategies.
• News will be fed through the blog, on a weekly
basis.

6. newsroom.suitecart.com
• Suitecart.com will create a corporate newsroom
for it’s news and Publice Realtion’s matters.
• This will be at www.newsroom.suitecart.com
• It will include Public Relations and news about
Suitecart’s products, services and newsworthy
happenings.
• It will include Social Media, such as twitter feeds
and buttons that will allow for easy social media
sharing.

7. Social Media Distribution
• Social media allows others to join in the
conversation regarding Suitecart.
• It helps the company create users generate
content by answering questions,
recommending and supporting products.
• It can help not only the target audience to
be reached but the target audiences,
audience also.

8. Facebook
• Facebook has 800 million active Facebook users.
• Users tend to influence others Facebook will be
used to interact with customers. Facebook allows
for instant messaging, pictures and video uploading
that may come in handy, when communicating with
the target audience.
• Suitecarts fans will create genuine original content
for the company at no extra cost.

9. Twitter
• Twitter will allow Suitecart.com to post news, links
pictures all in real-time.
• Suitecart can answer and questions to it’s target
audience.
• This allows customers and followers to be
interactive and create buzz and content that will
surround Suitecart.

10. Google +
• Allows Suitecart to create a business page.
• Like Facebook, it helps to interact with it’s
target audience on a more humanistic level.
• Suitecart.com can host a hangout where
people from all over the world can come
and be really interactive with the company
and it’s employees.

11. References
www.facebook.com/press/info.php?statistics
http://pitchengine.com/Home/HowItWorks
http://service.prweb.com/how-it-works/