2. Table of contents
3. Our store- who we are
4. our consumers
6. our logo
7. our colors
8. our typefaces
9. Guidelines for using our logo
3. Our store
We are power is a feminist store where you can buy
motivational merchandise, where activist events are
held, and where women can feel empowered . We
carry merchandise such as clothing, books, jewelry,
posters, etc. we also hold events. Some 18+ but also a
variety of all ages events. we want to create a voice
for women, to educate, and to support. That is our
goal.
4. Consumer 1 Rena
female
25
White
Married
$13/hr
Small town
She is a quirky makeup artist who loves to go
out and have fun with her friends. She loves
concerts, especially rap and indie rock concerts
and spending time with her partner and kid.
Rena goes to as many events as she can with her
busy schedule because she loves the atmosphere
and the support from others. She also loves to
go shopping there with her partner and
especially buying the stylish clothing. She visits
about once every other month.
5. Consumer 2 lola
Female
19
White
Single
$20-$80 per commission plus minimum wage
Urban
She is an artist that likes gardening and roller
derbies. She dresses casually and likes to listen
to every type of music. She is a big activist.
Lola goes to about every event held at We Are
Power which is about once a month. She goes
there frequently to buy merchandise as well,
especially books. She goes there about twice or
three times a month. She thinks its a chill,
inviting place to go and the staff are extremely
friendly.
8. Our typefaces
we use eccentric std as our font. Its elegant and fun
but also readable. It also grabs your attention. For
our titles we use 44 font size. For our informational
boxes we use 32 font size. If smaller font size is needed
we use 24 and 18 font size.
9. Guidelines to using our logo
Use the appropriate background. White.
not
Keep the colors intact. Do not reverse them or replace them with other
colors or shades. The logo needs staple colors you can recognize.
not
10. Guidelines to using our logo
Use the appropriate background. White.
not
Keep the colors intact. Do not reverse them or replace them with other
colors or shades. The logo needs staple colors you can recognize.
not
