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  2. Present Marketing In the present scenario, marketing has changed the world and it self. Now it is not like earlier that by giving advertisement on television and newspaper will increase the sales and awareness of the product. It has come a long way to this situation. There is a huge decline in traditional means of marketing.
  3. Important Shifts In Marketing Practices • Reengineering • Supplier Partnering • Customer Partnering • Globalizing • Monitoring • Outsourcing • Benchmarking • Accelerating • Empowering • Merging • Flattening • Focusing
  4. Reengineering : Appointing teams to manage customer-value-building processes and break down walls between departments. Supplier Partnering: Partnering with fewer but better value-adding suppliers. Customer Partnering: Working more closely with customers to add value to their operations. Globalizing: Increasing efforts to “think global” and “act local”. Monitoring: Tracking what is said online and elsewhere and studying customers, competitors, and others to improve business practices.
  5. Outsourcing: Buying more goods and services from outside domestic or foreign vendors Benchmarking: Studying “best practices companies” to improve performance Merging: Acquiring or merging with the firms in the same complementary industries to gain economies of scale and scope Flattening: Reducing the number of organisational levels to get closer to the customer Focusing: Determining the most profitable businesses and customers and focusing on them
  6. Accelerating: Designing the organisation and setting up processes to respond more quickly to changes in the environment Empowering: Encouraging and empowering personnel to produce more ideas and take more initiative
  7. Burning trends of 21st century marketing • Social Media Marketing & Viral marketing • Relationship Marketing • Green Marketing • Guerrilla marketing
  8. Social Media Marketing •Social media marketing is a umbrella term that define the various activates that integrate technology , social interaction and the construction of word and picture. For social media marketing we need to have creative idea which attract other people to the product.
  9. Nescafe India #ItAllStarts • Nestle India wanted to revamp its coffee brand, Nescafe to make it more contemporary with a fresh theme, “It all starts with a Nescafe’. Instead of roping in a celebrity, as was customary earlier, the brand featured the story of a stammering stand-up comedian exclusively for fans. • The film was well received on social media and extended onto Twitter where users were invited to share their stories and be a part of Nescafe Journeys that celebrated stories of resolve.
  10. NatGeo ‘Cesar to the Rescue’ • For the India launch of National Geographic Channel’s much-awaited show ‘Cesar to the Rescue’, the brand indulged in an exciting social media strategy that focused on the dogs rather than their owners. A #PoseWithYourDog contest on Facebook and Twitter required dog owners to upload their dogfies, i.e. selfies with their dogs, while the rewards went to the dogs. An exclusive screening of the first episode was held at a meet-up for them as well as their human friends, along with interactive fun games.
  11. This campaign aimed to prove to women that they were more beautiful than they thought. A powerful video was uploaded to Dove’s YouTube channel worldwide. The video has had over 64.8M views to date.
  12. Study explores what made Kolaveri Di the sensation it became and lists the elements that make up an ideal viral marketing campaign in India. The campaign was carefully designed to avoid sounding like a sales pitch. Some radio and TV channels got exclusive rights to use the song for two days. Noting the interest, news channels began discussing Kolaveri Di…………. Success of “Why this KOLAVERI DI”
  13. Volvo Trucks “the Epic Split” – November 2013 Jean-Claude Van Damme’s epic video doing the splits on two reversing Volvo trucks amazed everyone when it was released in 2013. Who’d have thought a truck video could secure over 76.4M views?!
  14. RELATIONSHIP MARKETING •A long term Stagey to built relationship with individual customers. • Relationship Marketing is a philosophy of doing business, a strategic orientation that focuses on keeping and improving current customers rather than on acquiring new customer. •The consistent application of up to date knowledge of individual costumer to product and services design in order to develop a continues long term relation.
  15. • The focus is enhancing the relationship with existing costumers so as to retain existing costumer.
  16. It is developed by: • Satisfying costumers • Trust • Adding Values • Privileges • Costumer orientation • Quality product • Work towards partnership • Loyalty Programmes
  17. Dell Dell computers createda special online store for high volume corporate customers. By tailoringthe ordering process to the specific customer's needs, Dell was able to expedite many of the hassles corporatetechnology buyers face. Providing a higher level of service leads to increasedloyalty.
  18. IKEA The Swedish furniture maker has a worldwide base of intensely loyal customers. When the company changed the font in their ubiquitous catalog, IKEA lovers took to the Internet to air their complaints. Rather than alienate their customers for a trivial reason, IKEA changed the font in the next catalog.
  19. Green Marketing? It is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. And some Examples are:
  21. Woodland uses environment-friendly materials like organic cotton for its products, and use recycled paper for the packaging of its products under its ProPlanet initiative. Always tried to make products and with processes that cause minimal harm to the environment. Over and above the process of manufacture and packaging, ProPlanet does a host of on-ground events and also on social medium (including blogs) to connect with like-minded people, fans and even partners to spread the message. Woodland goes eco-friendly and green!
  22. How it is working......... “Go Green” is perhaps one of the biggest trends to hit the modern marketplace. • Many big business houses are going Green. • Hollywood and Bollywood celebrities are eco- evangelists. • Religious leaders are making the environment a moral issue. •The good news is that everyone seems to be trying to be some shade of Green, and experimentation usually leads to innovation.
  23. ©Future Think LLC | New York, NY | All Rights Reserved 30 GE’s Ecomagination In 2007, GE invested more than $1 billion on cleaner technology R&D, moving the company closer to its goal of investing $1.5 billion annually in Ecomagination R&D initiatives by 2010. In 2007, GE achieved approximately 15% growth in Ecomagination revenues over 2006, from $12 billion to $14 billion. Due to the program’s overwhelming success over the past few years, GE forecasts it will surpass $40 billion by 2014 and is consequently raising the annual Ecomagination revenue goal to $45 billion by 2015.
  24. •Banks are investing their lot of money to stop the physical use of money. •Many shopping store are taking money for the use of poly bag. •Many paper company is using old paper and recycling them. •A lot of paper bags are used in the store. Some GREEN activities in trend
  25. Guerrilla marketing • Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. • The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.
  26. Guerrilla Marketing is about taking the consumer by surprise, make an indelible impression and create copious amounts of buzz. Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level.
  27. Coca Cola campaign “small world machines” that brings people of two countries, India & Pakistan, together. These two countries are known to have a tensed relationship since the time of their partition and independence, and this light hearted Coke campaign sent a very strong message across: Common people want to live in harmony! COCA COLA: SMALL WORLD MACHINES
  28. Anando Milk, a premier local milk company wanted to increase milk consumption among children, so the McCann Erikson Agency came up with this amazingly creative ad placed on one of Mumbai’s buildings, where you can see a child strong enough –a benefit of the milk, of course– to move part of the building itself. ANANDO MILK
  29. CONCLUSION • To conclude we can say that there are numerous methods of marketing despite the discussed ones . A company needs to identify its customers and its marketing objectives and then may go for any marketing means or method to stand above competition by breaking the clutter of numerous marketing campaigns.