1. Marketing Plan for Android App

2. SUMMARY:
Smart phones with apps has become necessity of life.
So why cant we use it to serve our basic need?

3. So we need an app which can provide easy way to serve our basic
need ‘SHELTER’

4. IT IS SATISFIED BY THIS ALL IN ONE APP

5. OVERVIEW:
It acts as a perfect platform for:
•Property buyers and sellers
•Owners and tenants
•Hotels and tourists

6. How it works?
•This app allows you to search for required
properties for rentals and for possession.
•It helps builders to sell their properties are for
owners to give their properties for rent.
•It helps tourists to find hotels and resorts nearby.

7. RENTALS AND SALE:
•Enter the location.
•Select option from ‘RENT’ or ‘BUY’.
•Enter the type of house.
•Select the required house and contact
owner.

8. TOURISTS:
•Enter the tourist place.
•Enter the budget range.
•Select the required hotel from the list of best
hotels given.
OWNERS:
•Enter the location.
•Enter the specifications of properties or hotels
•Enter the price and upload.

9. GOALS
•Establish as leading housing app.
•Gain customer’s faith .
•100,000+ downloads..
•Revenue target of 1cr in first year to
10cr in fifth year with 2cr growth for
every year

10. SITUATIONAL
ANALYSIS

11. COMPANIES PROS:
•Can replace two to three apps in housing sector.
•Acts as a convenient mediator between buyers and sellers.
•Helps tourists to find best hotels and avoids their difficulties at the
places after they reach.
•Helps in easy finding of houses for rent.

12. THREATS:
•Heavy competition.
•Heavy effort required in collaborating different hotels .
•Need to promote the app.
•Requires large number of employees to maintain relations in
different states.

13. COMPETITORS:

15. Main Target is people
looking for rent and people
who want to give their
properties for rent.
Also targets students and
bachelors looking for hostels
And hostel managements.

16. Second category are
people looking for buying
properties as well as
sellers.

17. Third Category are Tourists looking for hotels and the hotel managements looking for
costumers

19. •Providing free walkthrough for the customers and thereby increasing traffic.
•More traffic attracts others companies to advertise.
•More traffic creates competition between the property and hotels publishers
which produces revenues.

21. Customer Value:
Personal , virtual, 24/7 customer service will give lot of information for
the customer who are in search of new properties and hotels.
Collaborator Value :
Successfully competing with other major players in the industry and a
large, diverse user-base.
Company Value:
Positive work environment, good pay, growth potential, opportunity to
pursue interests.

23. •Introducing free and paid versions.
•Tying up with local travel guides to make one place for tourists to pre arrange
requirements.
•Providing Incentives.
•All in one app in housing sector which can replace many apps.

24. Free Version:
•Giving free access includes all basic info
about properties and hotels.
•Free ad posting by hotels and properties.

25. Premium version:
•Paying low amount make their ad to show at
top in search.
•Giving a tagline ‘LIV APPROVED’ makes the
customers to prefer them first.
•Paid version for customers helps them to get
notified about new properties according to
inputs their given which reduces spending of
valuable time.
•It also helps them to create special account to
manage their interested projects and also free
from other company ads.

26. Pricing:
Fixing prices at reasonable rates can attract
More app users
•For ad postings fixing price at $49.99 per
month
•For customers it is just $9.99 per month

27. Tourist Convenience:
•Providing packages for tourist
makes them feel comfortable along
their trip with a single app.
•Making deals with local tourist
operators helps in making revenue.

28. Incentives:
To customers : Providing offers for first
booking and offers for inviting others
To collaborators :Recognition continues
to be an important motivator for
participating in collaboration
To employees: Reward, Bonus &
Recognition.

29. Communication:
•Social Media
•Websites
•Newspapers
•Google ads
•Promo videos
•Offers for inviting

30. Distribution:
•Google playstore
•Amazon app store
•Samsung Galaxy Apps.
•Mobile9.
•Opera Mobile Store
•websites

31. •Start an office.
•Hire app developers and app developing.
•Contact with different hotels and add them into app.
•Tying up with local tourist guides.
•Analyzing the market.

32. Managing retailing, wholesaling & logistics(2 months)
Market Research(3 months)
Crafting Market Positioning(4 weeks)
Setting up Strategic Business Unit(4 months)
Setting Product Strategy(4 weeks)
Developing Pricing Strategies (3 weeks)
Collaborating with different hotels(3 months)
Designing Integrated Marketing Channel(3 weeks)
Schedule:

34. Disclaimer:
Created by Venkata Sai Annamraj, CBIT Hyderabad as a final
project/exam during a marketing internship under professor Sameer
Mathur, IIM Lucknow