SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez nos Conditions d’utilisation et notre Politique de confidentialité.
SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Is an abstract system of word and meaning and
symbols for all aspects of Culture. It includes
speech, written character, numerals ,symbols.
the activity of conveying information through the
exchange of ideas, feelings, intentions, attitudes,
expectations, perceptions or commands, as by
speech, gestures, writings
The language of Gesture, and expression
Barriers Overcoming Barriers
Semantic Clarify Ideas Before Sending
Filtering of negative Information Motivate the receiver
Lack of credibility of sender Discuss differences in frames of
Mixed signals Foster informal Communication
Different Frames of reference Communicate feeling behind the
Value judgment Be aware of non verbal
Information Overload Obtain feedback
Poor Communication Skills Adapt to other Person
Engage in mete-communication
Is a study of word meanings and word
Refers to the structure of language through its
morphology and syntax.
Is Concerned rules for the use of appropriate
language particular contexts.
Refers to the attitudes,values,customs,and
behavior patterns that characterize a social
Culture is the learned
nd symbols, that are constantly
communicated among people who share a
common way of life.
- Calhoun,et al.,(1994)
THE CHARACTERISTIC OF CULTURE
Shared by a group of people
Culture gives us a range of permissible
1. Language-defines what is the mean of
human. It forms the core of all culture.
2. Symbols-is anything that that carries a
particular meaning recognize by people who
share culture. Symbols serve as the basis for
2.Values-are defined as culturally defined
standards of desirability, goodness and
beauty which serve as the broad guidelines
for social living.
3. Accounts- Are how people use that common
legitimize our behavior to themselves and
Ares rules and expectations by which a
society guides the behavior of its members.
Types of Norms
They are customary behavior patterns or folks
which haven taken on a moralistic value.
are behavior patterns of society which are
organized and repetitive.
Are formalize norms, enacted by the people who
are vested with government power and enforced
by political and legal authorities designated by
Are highly scripted ceremonies or strips of
interaction that follow a specific sequence of
Material components of culture refer to
physical objects of culture such as machines,
equipment, tools, books, clothing etc.
The cultural of groups is an integrated
network of folkways,mores,system of beliefs,
and institutional patterns it can be broken
into simple units or elements called Cultural
Cultural traits, either of a material or non-material
culture, represents a singled element
or combination of elements related to a
It is the process of learning culture of ones own
It is the process of learning some new traits from
It is term used for a process in which an individual
entirely loses any awareness of his/her previous
group identity and takes on the culture and
attitudes of one another group.
Culture helps the individual fulfill his
potential as a human being.
Through the development of culture, man can
overcome his physical disadvantages and
allows him to provide himself with
fire,clothing,food and shelter.
Culture provides rules of proper conduct for
living in a society.
Culture also provides the individual his
concepts of family.
Practices considered immoral or Taboo to a
certain group of people but are accepted by
other groups with a different cultural