2. Research
• Background stage
• Exploratory stage
The Brief
• Identifying customer needs
• Completing the Product Design Specification
Concept Design
• Generation of ideas
• Sketches, drawings and renderings
Design development
• Technical drawings
• Prototypes
Detail Design
• Exploring materials
• Exploring manufacturing techniques
• Testing & refinement
Production
• Marketing
• Supply
• Disposal
3. Product: “X-Cross” Kids Bicycle
1. Performance
Must be easy to operate-it is expected that the user age group is 5 to 1 years
The Product should withstand rough handling
1. Environment
Resistant to adverse weather conditions
The product should be resistant to corrosion from salt water
The product should withstand a shock load of 2268kg ( 5000lb)
The product should be able to withstand vandalism
Dust and dirt should be easily cleaned from the product
1. Life in Service
A minimum 10 years is required for this product and 15years is desirable
4. 1. Maintenance
Screws, bolts & washers used must comply with standards
Parts that require lubrication must be accessible
The replacement of spare parts must be easily done
Target Product Cost
The product is aimed at the mid-price range retail cost is Rs-6000 and
target cost for manufacture is between Rs- 2500 to Rs-3000.
Competition
Mention already existing kids bike that are available in the market
Packing
Size must be kept to a minimum.
Cost must be kept to a minimum
Must be waterproof
Must be easily unpacked by the customer
Company logo must be clearly shown on package
5. Shipping/Transport
Packages will be stored 10 to one box
Transport will be by sea then road or rail
Quantity
10,000 units to be produced annually initially
Long production run expected
Manufacturing Facility
There are no constraints on the manufacturing facility
Size
Length is not to be greater than 71in
Breadth not to be greater than 3in
Height not to be greater than 19.5in
Weight
The weight of the product should be no greater than 10kg
6. Aesthetics
The brand value should be highly visible
Company logo should be visible
Materials
The materials selected must withstand the environmental conditions
The materials should not oxidize in any way
All the materials should be non-toxic
Product Life Span
This should be as long as possible with possible passing from one
sibling
Ergonomics
Controls must be positioned at a height suitable to the user
Hand operated controls must not need a force of more than 1nm to
operate
No sharp edges to be exposed
It is preferable if controls are different colors for easy use
7. Customer
It is expected that customer will be a boy from age range 5 to 3 years
Quality & Reliabilty
The company will offer 2 year full warranty with this bicycle
Shelf life storage
The product will be stored 10 units to one box within the company’s warehouse
There are no limitations on shelf life as this is non –perishable product
Processes
There are no limitations to the manufacturing process
Timescale
Design process complete -1jun 2014
Commence manufacturing-1 December 2014
Delivery of the bicycle- 1March 2015
Safety
The product should be safe enough to be used
Company Constraints
There are no manufacturing constraints so no company constraints
Depending on product sale more production staff might have to be
employed
8. Market constraints
The product will be marketed on a worldwide basis
Patents
You are not infringing on other individuals patents or products
Political/social implications
The name of he product should be thoroughly checked when considering exportation to
non-English speaking countries
Logos and colors used in the product should be checked with the individual countries
tastes
Product should be manufactured it company’s social and ethical guidelines
Installation
Product is readily assembled and doesn’t require user assembly for use
Disposal
Product and constituent components are able to be disassembled for disposal and
recycling where at all possible