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Web 2.0 and Libraries: Best Practices for Social Software <br />By Sarah, Darby, Beth, and Andrew<br />November 19, 2009<br />
What is Web 2.0 for?<br />Communication<br />Personal connections<br />Creating community<br />Expanding services cheaply<br />
What is Web 2.0?<br />It’s the stuff you find yourself doing when you’re supposed to be writing a paper.<br /> - Flickr<br /> -Blogs<br /> - Wikis and Wikipedia<br /> - RSS<br />
Web 2.0 is all about…<br />Openness<br />Ease of Use<br />Innovation<br />Creation<br />Sharing<br />Social Interaction<br />Participation<br />Decentralization<br />But everybody knows that…<br />
“Libraries have historically been places to receive information but with some exception, less places to contribute information.”<br /> - Jessamyn West, Librarian.net<br />
Web 2.0 + Libraries = Library 2.0<br />Use what’s out there to help you do what you’re already doing<br />Get a step ahead <br />Bring in the outside world<br />Take it seriously<br />
RSS<br />Like “automated web surfing,” RSS allows users to keep abreast of interesting updates without visiting individual sites.<br />This has value to libraries through:<br />linking to other sites (such as news, weather, etc) on the library web page.<br />Library-specific RSS feeds<br />http://triadprstore.files.wordpress.com/2009/09/rss-button-prstore.jpg<br />
Creating library-specific RSS feeds<br />Check out the following aggregators: <br />BlogPluse (www.blogpulse.com)<br />PubSub (http://www.pubsub.com)<br />Techorati (http://technorati.com)<br />Feedster (http://www.feedster.com)<br />
Instant Messaging<br />Instant Messaging, a real time synchronous conversation between two people via the internet, is becoming increasingly useful to libraries. <br />IM can be a powerful tool for reference.<br />Some users may be embarrassed to ask questions, and prefer the anonymity of IM<br />Be sure to Train staff; after all, it’s still a reference interview.<br />Check out Meebo through RUL<br />Promote, Promote, Promote!<br />Give your IM service a web presence<br />Put chat names on business cards, and the library web page<br />For more info check out: http://www.libsuccess.org/index.php?title=Online_Reference<br />
Purposes of Library Blogs<br />Blogs used by libraries fall mostly into two broad categories:<br />Blogs that serve the public by promoting library services, collections, and events<br />Blogs that serve library staff by facilitating communication (like an intranet or email list).<br />
Library Blogs for the Public<br />Why use blogs to communicate with the public?<br />Allow two-way communication with users<br />Create transparency regarding library decisions (e.g. updates for large construction projects)<br />Gather information in one place<br />Introduce staff to the public (e.g. profiles)<br />What do libraries put on their blogs?<br />Announcements of events and service updates (e.g. changes in library hours)<br />Information for a particular user group (e.g. teens, graduate students) <br />Links to database trials, new subscriptions, and underutilized resources<br />
Example of a successful library blog for the public<br />Ann Arbor Public Library<br />http://www.aadl.org/<br />
Staff Blogs<br />Why use blogs for staff communication?<br />Reduce email and email-related problems (e.g. lost emails, messages stuck in spam filters)<br />Centralize staff information in one easy-to-find location, rather than scattered throughout emails<br />Facilitate direct conversation on a topic via comments<br />Provide an opportunity and incentive (or requirement) for staff to become proficient in blogging and other Web 2.0 technologies.<br />
Best Practices for Library Blogs<br />Train your staff adequately and establish style guidelines for consistency and clarity (e.g. avoiding library jargon, using consistent acronyms or none at all).<br />Designate a point person to offer some editorial oversight on public blog posts,<br />Integrate the blog with the library’s website by providing easy links to the library catalog and other features.<br />Use “soft opening” techniques to introduce your blog to the public. Launch by putting the blog up, adding a few posts, and adding links from the home page…then really ramp up advertising after a few weeks of regular posting from staff and/or users.<br />
What can libraries do with wikis?<br />Subject guides<br />Project planning<br />Policy manuals<br />Resource listings<br />Training resources<br />Bethlehem Public Library created a wiki to keep track of links to online resources.<br />“We were trying to do this by group e-mail but found that we were just ‘gunking up’ each other’s inboxes.” Now the team can view the wiki for new posts at their convenience.<br />Geoffrey Kirkpatrick, Head of Circulation and Tech Services<br />
Implementing Wikis<br />Set goals, authors, and monitors<br />Set logins & passwords or open it to everyone<br />Take the time to train & promote<br />People won’t use it if they don’t know it’s there!<br />Encourage experimentation<br />Tip: Use wiki software that generates RSS feeds so that changes in articles may be easily monitoried.<br />
Flickr<br />An image-hosting online community<br />Began as an online game but is now a way for people to upload and share photos<br />“What was once the digital equivalence of a shoebox became a vibrant community built around photos and a vast collaborative effort to produce an infinite scrapbook.”<br />Registered users can comment on photos, create image “pools” around a central theme, and select favorite pictures.<br /> - Levy, S. & Stone, B. (April 3, 2006). The new wisdom of the web. Newsweek. www.msnbc.msn.com. As cited in LTR report.<br />
Benefits & Fun Features of Flickr<br />Easy to place images in blogs and websites with Flickr’s code generator<br />Increase the odds of being found by tagging photos with library’s name and location<br />Set privacy levels & access<br />Select other Flickr users as contacts & subscribe to their feeds<br />Upload to Flickr from e-mail, computer, or cell phone<br />Group images into sets to tell the story of an event<br />Add notes to images<br />Create promotional materials – posters, billboards, magazine covers, trading cards, etc.<br />
5 Hints for Using Flickr in Libraries<br />hhAllow Flickr access on library computers<br />Add tags, notes, & comments<br />Create a profile in Flickr for the library<br />Tell stories: showcase library programs<br />Use photos to put a <br /> human face on the <br /> library’s online <br /> presence<br />
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