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New Features for
Salesforce Admins
Kris Lande

Admin Marketing
@krislande

Mike Gerholdt

Admin Evangelist
@mikegerholdt

Under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed
or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-
looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned,
or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our
Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features
that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Forward-Looking Statements
We’re On a Journey Together
3.2M
IdeaExchange
Points Retired
50 Releases
Success Community Members
2.2M
IoT
Data

Science
Social
Mobile
Cloud
Billions
of connected things
Trillions
of customer interactions
MillionsThousands
Technology Keeps Evolving
LAN/WAN
Client
Server
SNA
Mainframe
Terminal
Selina Suarez
Leaders Have a Unique Skillset
Leaders must know the technology, operations and the business
BusinessOperationsTechnology
Salesforce Admins are Leaders
Admins know technology, operations, and business
Gita Borovsky Damian O’FarrillJennifer WobserSally Song
Implementing Innovation
Creating Operational Excellence
Solving Business Problems
Know the Technology
Practice Operational Awesomeness
Guide Your Business
Lead Your Company 

to the Future
Know the Technology
Practice Operational Awesomeness
Guide Your Business
Lead Your Company 

to the Future
Lightning: One Platform, One Experience.
Experience • Builder • Ecosystem
Demo
What’s Available in Lightning Experience
This is the beginning of a multi-release journey
Winter ’16
SALES
Spring ’16
SERVICE, PLATFORM
Accounts and Contacts
Opportunities
Leads
Activities
Reports
Dashboards
Files
Workflow Rules
Chatter
Cases
Custom Objects
Visualforce Beta
App Builder Customization
Person Accounts
Account Teams
Opportunity Teams
Campaigns
Product Selector
Advanced Charts
Navigation Customization
In-line Edit for Details
Work Orders & Assets
List View Customization
Enhanced Dashboards
Summer ’16
PLATFORM
Record Customization
Home Customization
Visualforce GA
Enhanced Reporting
Report Exporting
Lightning Voice
Wave Analytics
for Event Monitoring
Community Moderation
Many more features we
can’t tell you about yet! :-)
Know the Technology
Practice Operational Awesomeness
Guide Your Business
Lead Your Company 

to the Future
The Admin’s Role is in the Center of it All
Sales
Ops
Execs
Sales
Marketing
Customer
Support
Customers
Developers
Partners
Practice Operational Awesomeness
Automate all the Things Seamless Integration
Demo
Know the Technology
Practice Operational Awesomeness
Guide Your Business
Lead Your Company 

to the Future
Guide Your Business on the Journey
2. Get Hands On 3. Engage1. Learn
Start Learning with Trailhead
Trails and Badges Specifically For Admins
Stay on Top of Salesforce Releases with Trailhead
Explore Seasonal Release Highlights & Craft your Release Plan
NEW!
Mariel Espinal

Certified Salesforce 

Admin & Trailblazer
Get Hands on in Admin Playground or Developer Org
The safe and easy way to get hands on with the latest features
Learn

New Skills
Complete
Trailhead
Challenges
Earn

Points & Badges
bit.ly/AdminPlayground
Lightning Exchange
Pre-built components to assemble apps and pages
Build Apps Easily

With pre-built Components from
Salesforce partners that work for any device
Get Started Fast

Kick start building with an out-of-the-box
Component set from Salesforce
Extend and Innovate

Use Components from AppExchange with
your own custom-built Components
Engage with Your Users
Gather User Feedback
Use Chatter Groups to house key information

Quick Actions let users give feedback from anywhere
Administer from Anywhere
Use SalesforceA to administer on the go

Take notes and post tips from Salesforce1
SABWA
Salesforce Administration by Walking Around

Watch how they use Salesforce
Demo
Practice Operational
Awesomeness
Know The 

Technology
Guide Your 

Business
You are the Ambassador to the Future
Use these skills to bring your company to the future!
Success Community
Continue Your Journey With Us!
Salesforce Admins Website
Engage with a vibrant community of
2.2M+ customers.
Where #AwesomeAdmins can 

learn, connect and be inspired.
trailhead.com
Trailhead
The fun way to learn Salesforce.
admin.salesforce.comsuccess.salesforce.com
thank y u

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New Features for Salesforce Admins - 2016

  • 1. New Features for Salesforce Admins Kris Lande
 Admin Marketing @krislande
 Mike Gerholdt
 Admin Evangelist @mikegerholdt

  • 2. Under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward- looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Forward-Looking Statements
  • 3.
  • 4.
  • 5. We’re On a Journey Together 3.2M IdeaExchange Points Retired 50 Releases Success Community Members 2.2M
  • 6. IoT Data
 Science Social Mobile Cloud Billions of connected things Trillions of customer interactions MillionsThousands Technology Keeps Evolving LAN/WAN Client Server SNA Mainframe Terminal Selina Suarez
  • 7. Leaders Have a Unique Skillset Leaders must know the technology, operations and the business BusinessOperationsTechnology
  • 8. Salesforce Admins are Leaders Admins know technology, operations, and business Gita Borovsky Damian O’FarrillJennifer WobserSally Song Implementing Innovation Creating Operational Excellence Solving Business Problems
  • 9. Know the Technology Practice Operational Awesomeness Guide Your Business Lead Your Company 
 to the Future
  • 10. Know the Technology Practice Operational Awesomeness Guide Your Business Lead Your Company 
 to the Future
  • 11. Lightning: One Platform, One Experience. Experience • Builder • Ecosystem
  • 12. Demo
  • 13. What’s Available in Lightning Experience This is the beginning of a multi-release journey Winter ’16 SALES Spring ’16 SERVICE, PLATFORM Accounts and Contacts Opportunities Leads Activities Reports Dashboards Files Workflow Rules Chatter Cases Custom Objects Visualforce Beta App Builder Customization Person Accounts Account Teams Opportunity Teams Campaigns Product Selector Advanced Charts Navigation Customization In-line Edit for Details Work Orders & Assets List View Customization Enhanced Dashboards Summer ’16 PLATFORM Record Customization Home Customization Visualforce GA Enhanced Reporting Report Exporting Lightning Voice Wave Analytics for Event Monitoring Community Moderation Many more features we can’t tell you about yet! :-)
  • 14. Know the Technology Practice Operational Awesomeness Guide Your Business Lead Your Company 
 to the Future
  • 15. The Admin’s Role is in the Center of it All Sales Ops Execs Sales Marketing Customer Support Customers Developers Partners
  • 16. Practice Operational Awesomeness Automate all the Things Seamless Integration
  • 17. Demo
  • 18. Know the Technology Practice Operational Awesomeness Guide Your Business Lead Your Company 
 to the Future
  • 19. Guide Your Business on the Journey 2. Get Hands On 3. Engage1. Learn
  • 20. Start Learning with Trailhead
  • 21. Trails and Badges Specifically For Admins
  • 22. Stay on Top of Salesforce Releases with Trailhead Explore Seasonal Release Highlights & Craft your Release Plan NEW! Mariel Espinal
 Certified Salesforce 
 Admin & Trailblazer
  • 23. Get Hands on in Admin Playground or Developer Org The safe and easy way to get hands on with the latest features Learn
 New Skills Complete Trailhead Challenges Earn
 Points & Badges bit.ly/AdminPlayground
  • 24. Lightning Exchange Pre-built components to assemble apps and pages Build Apps Easily
 With pre-built Components from Salesforce partners that work for any device Get Started Fast
 Kick start building with an out-of-the-box Component set from Salesforce Extend and Innovate
 Use Components from AppExchange with your own custom-built Components
  • 25. Engage with Your Users Gather User Feedback Use Chatter Groups to house key information
 Quick Actions let users give feedback from anywhere Administer from Anywhere Use SalesforceA to administer on the go
 Take notes and post tips from Salesforce1 SABWA Salesforce Administration by Walking Around
 Watch how they use Salesforce
  • 26. Demo
  • 27. Practice Operational Awesomeness Know The 
 Technology Guide Your 
 Business You are the Ambassador to the Future Use these skills to bring your company to the future!
  • 28. Success Community Continue Your Journey With Us! Salesforce Admins Website Engage with a vibrant community of 2.2M+ customers. Where #AwesomeAdmins can 
 learn, connect and be inspired. trailhead.com Trailhead The fun way to learn Salesforce. admin.salesforce.comsuccess.salesforce.com
  • 29.