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Don't feed the designers after midnight

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Slides from my World Usability Day talk at Sthlm Xperience Conference on November 8, 2018.

Publié dans : Design
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Don't feed the designers after midnight

  1. 1. Don’t feed the designers Per Axbom after midnight
  2. 2. @axbom The Mercator map projection
  3. 3. @axbom
  4. 4. @axbom
  5. 5. @axbom
  6. 6. @axbom
  7. 7. @axbom
  8. 8. @axbom
  9. 9. @axbom
  10. 10. @axbom The Authagraph map projection centered on Europe
  11. 11. @axbom
  12. 12. @axbom
  13. 13. @axbom
  14. 14. @axbom Road space taken by 60 people on a bus on bicycles in cars
  15. 15. @axbom Road space taken by 60 people fossil-fuel cars electric cars autonomous cars
  16. 16. @axbom Ride sharing adds 2.6 vehicle miles to city traffic for every one mile of personal driving removed. http://www.schallerconsult.com/rideservices/automobility.htm That’s an increase of 160%. UberPOOL, Uber Express POOL, Lyft
  17. 17. @axbom Ride-sharing apps actually make traffic in cities worse. Ride sharing adds 2.6 vehicle miles to city traffic for every one mile of personal driving removed. Optimising a broken system can make the system even more broken. That’s an increase of 160%. http://www.schallerconsult.com/rideservices/automobility.htm UberPOOL, Uber Express POOL, Lyft
  18. 18. @axbom The photo you want to upload does not meet our criteria because: • Subject eyes are closed
  19. 19. @axbom
  20. 20. @axbom
  21. 21. @axbom
  22. 22. @axbom professional hair unprofessional hair https://www.iafrikan.com/2016/06/25/why-does-a-google-search-for-unprofessional-hair-show- images-of-black-women-including-michelle-obama-2/
  23. 23. @axbom Raise your hand and take it down only when you hear a statement you do not agree with. ✓ I have lied. ✓ I have lied to someone I care about. ✓ When I lie it is often to protect the feelings of the person I am lying to. ✓ I believe I will continue to lie. ✓ I have based design decisions on too little data. ✓ I will continue to design with too little data.
  24. 24. @axbom
  25. 25. @axbom Don’t feed after midnight
  26. 26. @axbom 12 39 6
  27. 27. @axbom Uh oh!
  28. 28. @axbom
  29. 29. @axbom A gremlin is a folkloric mischievous creature that causes malfunctions in aircraft or other machinery.
  30. 30. @axbom THEY ARE SPAWNED BY THE BAD DECISIONS OF DESIGNERS! Yes, the world malfunctions because of bad design.
  31. 31. @axbom HEALTH SELF-AWARENESS UNDERSTANDING RESILIENCE TIME
  32. 32. @axbom You are too tired. You are letting others make decisions for you. You are out of time. You are putting too much trust in the tools you are working with.
  33. 33. @axbom
  34. 34. @axbom
  35. 35. @axbom A loading time of 3 seconds or more leads to 40-50% of users abandoning their shopping cart.
  36. 36. @axbom A loading time of 3 seconds or more leads to 40-50% of users abandoning their shopping cart. A loading time of 2 seconds or less means X% buy stuff they don’t really want or need.
  37. 37. @axbom A loading time of 3 seconds or more leads to 40-50% of users abandoning their shopping cart. A loading time of 2 seconds or less means X% buy stuff they don’t really want or need. A loading time of 3 seconds or more allows X% to make a considered purchase decision.
  38. 38. @axbom Our methods, processes, incentives, tools and general behavior provide no guidance for avoiding the gremlins that harm humans.
  39. 39. @axbom Ethics
  40. 40. @axbom Ethics Relativism - Absolutism Utilitarianism Kantian ethicsSituation ethics Virtue ethics Deontology Altruism Asceticism Cognitivism Consequentialism Cynicism Deontology Egoism Epicureanism Ethical Naturalism Ethical Non-Naturalism Ethical Subjectivism Eudaimonism Hedonism Moral Realism Moral Relativism Moral Skepticism Moral Universalism Non-Cognitivism Utilitarianism Virtue Ethics Humanism Individualism Moral Absolutism Moral Anti-Realism Moral Nihilism
  41. 41. @axbom Ethics “We are what we repeatedly do. Excellence then, is not an act, but a habit.” Aristotle
  42. 42. @axbom Ethics “Women are deformed males.” “A proper wife should be as obedient as a slave.” “We are what we repeatedly do. Excellence then, is not an act, but a habit.” Aristotle
  43. 43. @axbom Ethics “Women are deformed males.” “A proper wife should be as obedient as a slave.” “We are what we repeatedly do. Excellence then, is not an act, but a habit.” Aristotle Aristotle was clearly eating after midnight.
  44. 44. @axbom call for ethics people are
 being harmed the harm is invisible the harm isn’t evaluated why? why? why?
  45. 45. @axbom call for ethics people are
 being harmed the harm is invisible the harm isn’t evaluated Measure and evaluate how people are
 being harmed by your solutions. why? why? why?
  46. 46. @axbom ACTION OUTPUT OUTCOME IMPACT 1st order 2nd order 3rd order D. Recycle Recycling space at home Visit recycling station regularly Waste reduced A. Eat chocolate B. Work out C. Donate clothes Energy boost Hungry again Addiction Exertion/pain Improved physiology Better at work Feel better, can buy new Cheap clothes for poor Repressed self-sufficiency
  47. 47. @axbom input investments and resources output product/service provided outcome immediate achievements impact medium/long-term consequences cultural economic environmental health / well-being political scientific social technological measured rarely measured Impact represents an intended or unintended significant change that affects people on an individual or societal level. The best way to avoid gremlins is to include impact risk assessment in your work.
  48. 48. @axbom WHO could be harmed? (traits) WHAT could happen? (impact) HOW much is our fault? HOW likely is it to happen? MAJORMINOR HOW harmful would that be?* MAJORMINOR MAJORMINOR HOW vulnerable is this group of people? MAJORMINOR (burdened) People who want to keep their location a secret Stalkers could find them and harass them / hurt them
  49. 49. @axbom THEINCLUSIVEPANDA
  50. 50. @axbom participants included excluded unwanted (non-participants) THEINCLUSIVEPANDA
  51. 51. @axbom
  52. 52. @axbom
  53. 53. @axbom STOP Saying that testing with 5 users will uncover 80% of usability problems. Yum- yum ‘science’
  54. 54. @axbom STOP Having privileged personas and saying that we will fix accessibility “later”. Me first!
  55. 55. @axbom STOP Using behavioral science to nudge people into decisions they may want to avoid.
  56. 56. @axbom STOP Using tools that exclude and limit co- creation.
  57. 57. @axbom 12 39 6 STOP EATING AFTER MIDNIGHT axbom.eu/gremlins

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