4. If the perceptions an individual has of what is outside of him/herself are linguistic and social constructs, VANDE MATARAM IS COOL Vande Mataram has evolved over time
5. Perceptions and relationships with these entities (people, objects, ideologies, etc.) are constructs that ‘live’ in the mind of the individual Through Rabindranath Tagore and A.R Rahman’s Maa The Salaam
6. these perceptions and relationships are not objective constructs, but rather subjective and evolving ideas: VANDE MATARAM “ memes” So vande mataram is evolving. Today its cool. Tomorrow it may be irreverence Richard Dawkins
18. Longetivity Fecundity Copying Fidelity Both follow principles that relate to the popular sense of Memes Long duration Passed around Faithfulness to the original
19. How are they different? influence Memes have a larger influence than internet memes though they may seem less popular inception Internet memes stem from the internet and can cross over to other spheres. Memes are any form of cultural unit idea Memes are an idea that reside in the minds and not in your control. Internet memes is something you see and can be manufactured
20. BRANDS As one of the constructs, and units of culture, that ‘live’ in the minds of individuals, brands are in fact memes and have the ability to impact upon their human carrier’s experiences of life in a deep way;
21. Brands are internal to their human carriers Not External Brands are social entities Not Objects Brands need to interact with people as groups of human Individuals Not Masses Brands rarely get any of the above Not all brands BRANDS AS MEMES
23. How do we turn our brands into memes? By answering the 2 questions customers ask when they encounter your brand
24. Who are you? What do you mean to me? How do you answer them?
25. By fulfilling the 3 things that contemporary customers look for meme
26. 1. HAVING A VOICE Desiring to contribute to and co-own both the communication and the offering itself brands must engage consumers in ways the consumer seeks to engage with them in, while they are in the correct state and playing the correct role to be engaged in that way. (Frame Control) DIRECT ACTIVITIES AT PERFORM ACTIVITIES WITH FRAME CONTROL
28. Identifying the individual memes that make up a memeplex Brands if accurately broken down contain individual memes which when explored further help build it’s identity Identify individual memes Investigated thoroughly including interrelations Discover their highest manifestation Reverse engineer the tone to build a brand identity 2. AN AUTHENTIC IDENTITY
30. Consumers seek human interaction and a feeling of connection Consumers experience a sense of anxiety and alienation owing to capitalism’s and now technology’s isolating effects, as well as the effect of increasing pace of living and shifting away from traditional values 3. A CONNECT
31. PC is a part of the same memeplex as the MAC Moral: VENTURE out to other memeplexes to understand your own brand memes better