1.
Mobile Cheat Sheet
How to combine smartphones, tablets, desktops and
Mobile Marketing Trigger like QR-Codes, NFC tags, & SMS
what goes together perfectly
– what does not ?

2.
Desktop
Search
Mobile
Search
SMS NFC Tags QR-CODE
Desktop
Website
Mobile
Website
Native
Application
Mobile Cheat Sheet
What goes together perfectly –
what does not ?
2015 / by sembassy.com

3.
+Mobile
Search
Desktop
Website =
Mobile Cheat Sheet 2014
What goes together perfectly –
what does not ?
User browses on his
smartphone …
lands on a not mobile
optimized page …
… doesn´t convert !
2015 / by sembassy.com

4.
+Mobile
Search
Mobile Cheat Sheet 2014
What goes together perfectly –
what does not ?
User browses on his
smartphone …
Native
App. =
link offers an app
download …
Requires a download of an
external application - ???
This works, if the user is
familiar with the brand
and not afraid of malware
2015 / by sembassy.com

5.
+
SMS
QR–Code
NFC Tag
Native
App. =
Mobile Cheat Sheet 2014
What goes together perfectly –
what does not ?
User receives a SMS with a
link on his smartphone …
link offers an app
download …
Requires a download of an
external application - ???
This works, if the user is
familiar with the brand
and not afraid of malware
2015 / by sembassy.com

6.
+ Mobile
Website =Mobile
Search
Mobile Cheat Sheet 2014
What goes together perfectly –
what does not ?
User browses on his
smartphone …
lands on a mobile
optimized page …
seamless & no download
allows high conversion rate
2015 / by sembassy.com

7.
+ =Mobile
Website
Mobile Cheat Sheet 2014
What goes together perfectly –
what does not ?
SMS
QR–Code
NFC Tag
User browses on his
smartphone …
lands on a mobile
optimized page …
seamless & no download
allows high conversion rate
2015 / by sembassy.com

8.
+ =Mobile
Search
Mobile Cheat Sheet 2014
What goes together perfectly –
what does not ?
User browses on his
smartphone …
lands on a website
built with adobe Flash …
… doesn´t convert !
FLASH
2015 / by sembassy.com