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© Copyright S3 Academy 2014 
#S3Accel 
#Society3 Critical prerequisites for successful funding The future of fundraising Plans for 2015 
Meetup Dec 2
2 
© Copyright S3 Accelerator 2014 
Copying or distribution is prohibited 
#S3Accel 
Billions get invested 
800,000 compete for investors 75% won’t get funding The initial value of an idea is ZERO
3 
© Copyright S3 Accelerator 2014 
Copying or distribution is prohibited 
#S3Accel 
Fundraising 
Four critical prerequisites 
It isn’t the pitch – it’s your story
© Copyright S3 Academy 2014 
#S3Accel 
Bold Ideas 
It’s all about the story
5 
© Copyright S3 Accelerator 2014 
Copying or distribution is prohibited 
#S3Accel 
Market Born Share early – know the needs
6 
© Copyright S3 Accelerator 2014 
Copying or distribution is prohibited 
#S3Accel 
Speed Beta in less than 6 month
7 
© Copyright S3 Accelerator 2014 
Copying or distribution is prohibited 
#S3Accel 
7 
Walk the walk 
Talk the talk 
1,000 conversations 
Connected
8 
© Copyright S3 Accelerator 2014 
Copying or distribution is prohibited 
#S3Accel
© Copyright S3 Academy 2014 
#S3Accel 
75% fail to raise money 
Fuzzy vision Weak execution Product instead of market focus …lack of traction
10 
© Copyright S3 Accelerator 2014 
Copying or distribution is prohibited 
#S3Accel 
Igniting acceleration…... Get a real good mentor !!! Consider joining an accelerator or a co-working space Don’t safe yourself to death Be bold, test your ideas, 6 month to beta Go fundraising with a strong proposition 
10
11 
© Copyright S3 Accelerator 2014 
Copying or distribution is prohibited 
#S3Accel 
Addressing the right investors Banks don’t fund startups since the 1990’s Most VCs don’t fund startups since ~ 2010 Today Angels are key to initial funding
12 
© Copyright S3 Accelerator 2014 
Copying or distribution is prohibited 
#S3Accel 
The Biggest Dilemma for investors It takes 7 to 12 years to exit a startup The holding period and potential reward is no longer in synch with the risk Angels need ways to exit earlier The ability to sell investments is paramount for further growth (see Title III)
13 
© Copyright S3 Accelerator 2014 
Copying or distribution is prohibited 
#S3Accel 
Online Fundraising Larger investor networks Wider visibility for global investors Better integration of customers and partners Decreasing investor domination Much better risk mitigation for investors Ability for investors to sell their investment It’s the future of fundraising and investing
14 
© Copyright S3 Accelerator 2014 
Copying or distribution is prohibited 
#S3Accel 
S3 Webstocks First emission Sep 24, 1998 Fundraising & Trading Worlds first equity based crowd funding platform Over 600 investors* (who actually invested) Restart Q1 – 2015 - USA & Central Europe
15 
© Copyright S3 Accelerator 2014 
Copying or distribution is prohibited 
#S3Accel 
2015 Officially Announcing S3 Webstocks Q1 Spring Accelerator starting in February Quarterly Sociery3 Startup Nights More time for mentorship “All In One Accelerator” Accelerator program Online fundraising Entrepreneurs education Unique traction development technology Global mentor network
16 
© Copyright S3 Accelerator 2014 
Copying or distribution is prohibited 
#S3Accel 
S3 Accelerator Program Spring 2015 
Traction & Funding starting Feb 16 Traction Accelerator Program (zero equity) 10 Week intense program (1 topic / week) Vision solidification, go-to-market strategy User growth initiatives, viral marketing Attracting and presenting to investors Funding (no commission) --- Subscription S3-Webstocks investor / portfolio management Due diligence, valuation, terms Accessing ~500 active investors Raising € 250,000 to € 1,000,000
© Copyright S3 Academy 2014 
#S3Accel 
Office Hours 
Thursday 15:00 – 18:00 Please make an appointment with Marita We have 10 timeslots, 20 minutes each Berlin office – Potzdamer Platz 10
© Copyright S3 Academy 2014 
#S3Accel 
Questions? 
Follow me @AxelS 
Please tell me how we met 
Appearoo.com/AxelS
© Copyright S3 Academy 2014 
#S3Accel 
S3 Buzz 
Thank You 
Next Event Tuesday Jan 13 
GOTOSTARTUPS

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The Future Of Fundraising - Berlin Meetup 2014

  • 1. © Copyright S3 Academy 2014 #S3Accel #Society3 Critical prerequisites for successful funding The future of fundraising Plans for 2015 Meetup Dec 2
  • 2. 2 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Billions get invested 800,000 compete for investors 75% won’t get funding The initial value of an idea is ZERO
  • 3. 3 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Fundraising Four critical prerequisites It isn’t the pitch – it’s your story
  • 4. © Copyright S3 Academy 2014 #S3Accel Bold Ideas It’s all about the story
  • 5. 5 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Market Born Share early – know the needs
  • 6. 6 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Speed Beta in less than 6 month
  • 7. 7 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel 7 Walk the walk Talk the talk 1,000 conversations Connected
  • 8. 8 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel
  • 9. © Copyright S3 Academy 2014 #S3Accel 75% fail to raise money Fuzzy vision Weak execution Product instead of market focus …lack of traction
  • 10. 10 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Igniting acceleration…... Get a real good mentor !!! Consider joining an accelerator or a co-working space Don’t safe yourself to death Be bold, test your ideas, 6 month to beta Go fundraising with a strong proposition 10
  • 11. 11 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Addressing the right investors Banks don’t fund startups since the 1990’s Most VCs don’t fund startups since ~ 2010 Today Angels are key to initial funding
  • 12. 12 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel The Biggest Dilemma for investors It takes 7 to 12 years to exit a startup The holding period and potential reward is no longer in synch with the risk Angels need ways to exit earlier The ability to sell investments is paramount for further growth (see Title III)
  • 13. 13 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Online Fundraising Larger investor networks Wider visibility for global investors Better integration of customers and partners Decreasing investor domination Much better risk mitigation for investors Ability for investors to sell their investment It’s the future of fundraising and investing
  • 14. 14 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel S3 Webstocks First emission Sep 24, 1998 Fundraising & Trading Worlds first equity based crowd funding platform Over 600 investors* (who actually invested) Restart Q1 – 2015 - USA & Central Europe
  • 15. 15 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel 2015 Officially Announcing S3 Webstocks Q1 Spring Accelerator starting in February Quarterly Sociery3 Startup Nights More time for mentorship “All In One Accelerator” Accelerator program Online fundraising Entrepreneurs education Unique traction development technology Global mentor network
  • 16. 16 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel S3 Accelerator Program Spring 2015 Traction & Funding starting Feb 16 Traction Accelerator Program (zero equity) 10 Week intense program (1 topic / week) Vision solidification, go-to-market strategy User growth initiatives, viral marketing Attracting and presenting to investors Funding (no commission) --- Subscription S3-Webstocks investor / portfolio management Due diligence, valuation, terms Accessing ~500 active investors Raising € 250,000 to € 1,000,000
  • 17. © Copyright S3 Academy 2014 #S3Accel Office Hours Thursday 15:00 – 18:00 Please make an appointment with Marita We have 10 timeslots, 20 minutes each Berlin office – Potzdamer Platz 10
  • 18. © Copyright S3 Academy 2014 #S3Accel Questions? Follow me @AxelS Please tell me how we met Appearoo.com/AxelS
  • 19. © Copyright S3 Academy 2014 #S3Accel S3 Buzz Thank You Next Event Tuesday Jan 13 GOTOSTARTUPS