1. 5 Trends in Gamification of Corporate Learning for 2014

2. Some Housekeeping Details
Follow the conversation on Twitter:
#gamifiedlearning
The event is
being recorded
Use the Q&A
window
The Polling function

3. The Focus of Today
o What is Gamification?
o 5 Gamification of Learning
Trends
o 3 Examples of Gamification
in Action
o Q&A
Karl Kapp
AUTHOR & PROFESSOR OF
INSTRUCTIONAL TECHNOLOGY
BLOOMSBURG UNIVERSITY
Carol Leaman
CHIEF EXECUTIVE OFFICER
AXONIFY

4. Introducing Karl Kapp

5. What is this “game stuff”?
The use of gaming
elements integrated into
a training program
aligned with corporate
goals to promote
change in behavior.
Gamification
The use of a game to
teach knowledge, skills
& abilities to learners
using a self-contained
space.
Game-based
Learning
A realistic, controlledrisk environment where
learners can practice
specific behaviors &
experience impacts of
their decisions.
Simulation
Learning

6. Poll Question #1
Where do you currently stand with regards to gamification?
A. Still trying to get my arms around what gamification is
B. Trying to understand if gamification is a good fit at my organization
C. In the process of figuring out how to implement gamification
D. Have implemented gamification
E. Just doing research

7. Gamification is using gamebased mechanics,
aesthetics and game
thinking to engage people,
motivate action, promote
learning and solve problems.

8. Gamification uses
elements of the
game, but is not
the game in-and-of
itself.

9. Gamification Elements that Aid
Learning
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Story
Challenge
Mystery
Characters/Avatar
Challenge
Levels
Feedback
Replayability
Freedom to Fail
Aesthetics
Time
Reward Structures

10. Introducing 5 Gamification of Learning
Trends to Look for in 2014.

11. Gamification becoming integrated in
the larger learning strategy.

12. Gamification was Originally a Bolt-On
+

13. In 2014, we can
expect to see
gamification more
integrated into the
overall learning
strategy.

14. Poll Question #2
Where do you think gamification can be used at your organization?
A. The Classroom
B. The Virtual Classroom (Desktops)
C. Mobile Devices
D. All of the Above

15. Integration of gamification into more
delivery methods.

16. Gamification integrated into the classroom experience.

17. Gamification integrated into the virtual classroom experience.

18. Gamification integrated into the mobile learning experience.

19. Gamification to gain more traction
internationally.

20. Beyond North America and the UK into all other areas of the
globe, including heavy attention in AsiaPac and Mexico.

21. $5.502 Billion
*Compound
Annual Growth
Rate (CAGR) =
67.1%
$421.2 Million
2013
2018
*As reported by PRWeb
Beyond North America and the UK into all other areas of the
globe, including heavy attention in AsiaPac and Mexico.

22. Gamification to expand into other
application areas within the
corporation.

23. Gamification has long been used in the sales role.

24. Expand to Other Applications
o Leadership development
o Safety & compliance
o R&D
o Accounting
o Retail associates
o Onboarding
…and more

25. The rise of simple, short gaming with
learning embedded.

26. V
ELEV
Research Supports its Effectiveness
Spaced Repetition
Retrieval Practices
Also known as interval
reinforcement.
The questioning format.
Confidence-Based
Assessment
Contributes to long term
retention.
Simple, short gaming with learning embedded is a proven, low
risk way to incorporate gamification in corporate learning
strategy.
TOR

27. Example of Simple, Short Game with
Learning Embedded

28. Poll Question #3
Which trend are you most interested in?
A. Gamification being integrated into the larger learning strategy
B. More delivery methods for gamification
C. Gamification gaining international traction
D. Gamification expanding into different functions inside the organization
E. The rise of short simple gaming

29. Summary
So, what do these 5 trends mean for you
at your company?

30. Gamification in Action
Carol Leaman, President & CEO

31. Leading with Gamification

32. Pep Boys
Loss Prevention
Health & Safety
60%
95%
Increase In Integrity Hotline
Voluntary Participation
55%
40%
Inventory Shrink Reduction
Fewer Incidents
Engaged
Employees
“The most surprising
benefit of Axonify is
how well it was
received and
continues to be
received by our
employees.”
- Store Manager
“Within minutes, I’m able to get what’s in my head into the heads and actions of our
19,000+ employees. With Axonify, the entire organization is in sync.”
Bryan Hoppe, SVP of Operations, Pep Boys

33. V
Ethicon
Participation
95%
Voluntary Participation
82%
Prefer Axonify Learning Method
ELEV
TOR
Increased Sales
>50%
Increased Confidence &
Product Knowledge
Informed Employees
Ethicon sales reps
are more confident
in their product
knowledge and as a
result sell more..
“We leverage Axonify to drive our company’s current strategy by keeping the sales force
engaged with the most critical products on a daily basis.”
John Knoble, Worldwide Director of Learning, Ethicon, a J&J Company

34. V
ELEV
Knowledge Lifts
TOR
Business Impact
40%
66%
Knowledge Improvements
Reduction In Errors
Happier Employees
“”It’s an easy system to
use and a lot of fun.
Last night I went home
and looked through the
materials so that I was
prepared.”.
“For the first time ever, our employees are talking about procedures and processes in a manner that is
casual, natural and organic.”
Mike Keeler, VP of Operations, Capital BlueCross
Source: Oct. 31/13 Press Release

35. A Learning Experience In Minutes Per Day

36. Axonify In Action

37. Axonify In Action

38. Axonify In Action

39. Axonify In Action

40. Axonify In Action

41. Axonify In Action

42. Axonify In Action

43. Axonify In Action

44. Axonify In Action

45. Axonify In Action

46. Axonify In Action

47. Axonify In Action

48. The Axonify Learning Model
Brain Science
Gamification
The latest in
behavioral
psychology and
retrieval based
practices.
Short and fun,
easy to play
games, social
leaderboards and
rewards.
Embedded
Personalization
Proprietary
knowledge
personalization
algorithm.
Axonify User Console
Training in shortbursts anytime on
any device.

49. &
Questions & Answers