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CYBER CRIMINALS
ARE LIKE THIS
HIDDEN SHARK
FROM
CYBER CRIME
COMMON
CYBER CRIMES
BLACKMAILING
HACKING
VIRUS/ WORMS
PHISHING
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
OUR
CONTEXT
BLACKMAILING/ SEXUAL EXTORTION IDENTITY THEFT HACKED INFORMATION SECURITY BREACH
66% 34%
11%
14%
9%
PORNOGRAPH...
TARGET
GROUPS
TARGET
GROUPS
1 2
3
YOUNG MALES YOUNG FEMALES
PARENTS
Potential Wrong
Doers
The Victims
Prime Influencers
CO...
TARGET GROUP
YOUNG MALES
1
TOUCH POINTS
STUDENTS (14-26) WAKE UP CALL
DETERRENCE
Letting them know
that it is a crime
Show...
REASONS BEHIND
COMMITTING CRIMES
2
3
1
4
PUBERTY/ IDLE MIND
DON’T PERCIEVE AS CRIME
ANONYMITY
UNAWARE OF THE IMPACT
NATURA...
CAMPAIGN
STRATEGY
হাতে যাই থাকুক, অপরাধ অপরাধই
1
2
3
4
Activation campaign:
BD Cyclists
Partnership with
popular FB pages
...
CAMPAIGN
STRATEGY
STEP
STEP
STEP
STEP
Affiliation with
BD Cyclists to
promote our cause
Cyber March 2014
Dhaka-Ghazipur-Dh...
CAMPAIGN
STRATEGY
• PROMOTING THE EVENT IN THE
FACEBOOK PAGE
• WORD OF MOUTH GENERATION
IN THE COMMUNITY
• A LOT OF NON ME...
CAMPAIGN
STRATEGY
• DHAKA-GHAZIPUR-DHAKA TOUR
WEARING THESE T-SHIRTS
• TG 1 ITSELF PARTICIPATING IN
THE EVENT
• HUGE PARTI...
CAMPAIGN
STRATEGY
CYBER MARCH
2014
MONITORING & EVALUATION
TARGET ESTIMATION
125,00025,000
DIRECT REACH INDIRECT REACH
CON...
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
CAMPAIGN
STRATEGY
TVC: Removing the
distinction between cyber-...
CAMPAIGN
STRATEGY
আপনি নক অপরাধীর সঙ্গী
You can click but you cannot hide
Being an accomplice in cyber-crime is
just the s...
CAMPAIGN
STRATEGY
TITLE SPONSOR
OF A NATIONAL
GAMING
TOURNAMENT
CONDUCTING
THE INITIAL
ROUNDS IN 5
BIG GAMING
ZONES IN
DHA...
CAMPAIGN
STRATEGY
INITIAL ROUNDS
 GULSHAN
 BANANI
 DHANMONDI
 MOHAMMADPUR
 ESKATON
TARGET REACH:
DIRECTLY: 800
INDIRE...
CAMPAIGN
AMBASSADOR
Shakib Al Hasan
Tamim Iqbal
Mashrafe Mortaza
 TOO MANYADS
 LOSES UNIQUE APPEAL
 HARD TO POSITION IN...
TARGET GROUP
YOUNG FEMALES
2
TOUCH POINTS
STUDENTS (14-26) AWARENESS/ PREVENTION
HOTLINE/ CURE
Showing the traps &
how to ...
REASONS BEHIND
FALLING INTO TRAPS
2
3
1
4
UNAWARE OF THE PROCESSES
SOCIAL BARRIER
DON’T KNOW THE REMEDIES
LACK OF HELPING ...
CAMPAIGN
STRATEGY
আমরা শুিনি
3 54 7
H E L P
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
CAMPAIGN
STRATEGY
3 54 7
H E L P
ADS IN THE POPULAR
NEWSPAPER SUPPLEMENTS
• ROSH ALO/ NOKSHA
(PROTHOM ALO)
• SHOUT
(THE DA...
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
CAMPAIGN
STRATEGY
• NEWSPAPER ANONYMOUS
COLUMN
• ADVISOR: SARA...
CAMPAIGN
STRATEGY
ভানিয়া কনরও কাজ
Only a few clicks can have a permanent
impact in your life
You don’t share info with str...
CAMPAIGN
STRATEGY
MOVIE THEATRES BIG SCREEN MATCHES
CAMPAIGNS RELATED
TO TG1 &TG2
TOUCH POINT OF TG1
CAMPAIGNS FOCUSING
ON...
CAMPAIGN
AMBASSADOR
• NOT JUST ANOTHER
PRETTY FACE
• APPEALING TO THE
YOUTH
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAM...
TARGET GROUP
PARENTS
3
TOUCH POINTS
JOB HOLDERS/
HOME MAKERS
AWARENESS/ PREVENTION
IMPACT
Showing how it can be life
chang...
REASONS BEHIND
TARGETTING THEM
2
3
1
4
INFLUENTIAL ABILITY
LOW TECH KNOWLEDGE
DON’T KNOW THE IMPACT
DON’T KNOW THE SOLUTIO...
CAMPAIGN
STRATEGY
PARENTS MEETING
IEBF EATL
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
CAMPAIGN
STRATEGY
INTIAL PHASE: 16SCHOOLS
2ND PHASE: 32SCHOOLS
SCHOOL SEMINARS
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING ...
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
CAMPAIGN
STRATEGY
CAMPAIGN MOTIVES
• SHOWING HOW THE CRIMES HA...
TARGET
GROUP (DIVERSIFIED)
BANKING & FINANCE
• Phishing: Fake e-mail links
• Malware: Cyber software
• Spoofing: Fake webs...
CAMPAIGN
STRATEGY
We will promote the website
www.csirt.gov.bd
Target Audience Top Management
Training Title Cyber Securit...
LAUNCHING
PHASE
FEBRUARY MARCH APRIL MAY JUNE
BANIJJO
MELA
BOI
MELA
T20
WORLD CUP
2014
FOOTBALL
WORLD CUP
2014
JANUARY
CON...
CAMPAIGNS
IN A NUTSHELL
MALES (TG 1)
FEMALES
(TG 2)
PARENTS
(TG 3)
OVERLAPPING
MONITORING
& EVALUATION
• এটাও অপরাধ
• You ...
BUDGET
YEAR ONE
Media Cost (BDT)
TVC Cost 5,922,000
Newspaper Ad Cost 3,897,600
Poster 1,000,000
Event Sponsorship 4000000...
PRESENT CONTEXT
TARGET GROUP ANALYSIS
CAMPAIGN STRATEGIES
TIMELINE & BUDGET
THANK YOU
Cyber Crime Infecting Everyone
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Cyber Crime Infecting Everyone

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Computer literacy in Bangladesh is steadily on the rise. There is also a growing number of Internet users; cellular phone is widespread and so is accessibility of technology like SMS. While even a few years ago computers were vastly used as digital ‘typewriters’, they are now being employed to maintain accounts worth tens of millions of takas and more importantly, in storing useful information.

The concept of a Digital Bangladesh is welcomed by the IT professionals and the general mass. To fuel this notion the government must give due importance to the matter of cybercrime. Otherwise, like many other positive initiatives this will fall on its face. It is a matter of hope that the “National Information and Information Technology Guidelines 2009” has included Cybercrime as an agenda. To make this a success the Ministry of Information Technology, along with the IT professionals and the media must come forward.

Publié dans : Technologie
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Cyber Crime Infecting Everyone

  1. 1. CYBER CRIMINALS ARE LIKE THIS HIDDEN SHARK
  2. 2. FROM CYBER CRIME
  3. 3. COMMON CYBER CRIMES BLACKMAILING HACKING VIRUS/ WORMS PHISHING CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  4. 4. OUR CONTEXT BLACKMAILING/ SEXUAL EXTORTION IDENTITY THEFT HACKED INFORMATION SECURITY BREACH 66% 34% 11% 14% 9% PORNOGRAPHIC FRAUD/ THREATS MAIN PROBLEM CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  5. 5. TARGET GROUPS TARGET GROUPS 1 2 3 YOUNG MALES YOUNG FEMALES PARENTS Potential Wrong Doers The Victims Prime Influencers CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  6. 6. TARGET GROUP YOUNG MALES 1 TOUCH POINTS STUDENTS (14-26) WAKE UP CALL DETERRENCE Letting them know that it is a crime Showing the consequences of it Mostly college & university goers • College/ University • Facebook/ Youtube • Cycling/ Gaming Events OUR TARGET CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  7. 7. REASONS BEHIND COMMITTING CRIMES 2 3 1 4 PUBERTY/ IDLE MIND DON’T PERCIEVE AS CRIME ANONYMITY UNAWARE OF THE IMPACT NATURAL WAKE UP CALL/ AWARENESS STORIES/ DETERRENCE CONSEQUENCES/ DETERRENCE CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  8. 8. CAMPAIGN STRATEGY হাতে যাই থাকুক, অপরাধ অপরাধই 1 2 3 4 Activation campaign: BD Cyclists Partnership with popular FB pages Going ATL TVC & Billboard CYBER MARCH 2014 CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  9. 9. CAMPAIGN STRATEGY STEP STEP STEP STEP Affiliation with BD Cyclists to promote our cause Cyber March 2014 Dhaka-Ghazipur-Dhaka Sponsored t-Shirts Direct effect in TG 1 Mass reach Word of mouth generation Activation to start the campaign Promoting the event to have a huge response Event cover & Logo revealed Next Slide CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  10. 10. CAMPAIGN STRATEGY • PROMOTING THE EVENT IN THE FACEBOOK PAGE • WORD OF MOUTH GENERATION IN THE COMMUNITY • A LOT OF NON MEMBERS JOINING THE EVENT EVENT COVER CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  11. 11. CAMPAIGN STRATEGY • DHAKA-GHAZIPUR-DHAKA TOUR WEARING THESE T-SHIRTS • TG 1 ITSELF PARTICIPATING IN THE EVENT • HUGE PARTICIPATION, MASS REACH T-Shirts CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  12. 12. CAMPAIGN STRATEGY CYBER MARCH 2014 MONITORING & EVALUATION TARGET ESTIMATION 125,00025,000 DIRECT REACH INDIRECT REACH CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  13. 13. CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET CAMPAIGN STRATEGY TVC: Removing the distinction between cyber- crime and other crimes GOING ATL Billboard
  14. 14. CAMPAIGN STRATEGY আপনি নক অপরাধীর সঙ্গী You can click but you cannot hide Being an accomplice in cyber-crime is just the same as in actual crime Awareness about new lawTHEME CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  15. 15. CAMPAIGN STRATEGY TITLE SPONSOR OF A NATIONAL GAMING TOURNAMENT CONDUCTING THE INITIAL ROUNDS IN 5 BIG GAMING ZONES IN DHAKA CITY SELECTING THE 5 FINALISTS ONLINE PROMOTION OF THE GRAND FINALE ARRANGING THE GRAND FINALE CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  16. 16. CAMPAIGN STRATEGY INITIAL ROUNDS  GULSHAN  BANANI  DHANMONDI  MOHAMMADPUR  ESKATON TARGET REACH: DIRECTLY: 800 INDIRECTLY: 4,000-6,000 CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  17. 17. CAMPAIGN AMBASSADOR Shakib Al Hasan Tamim Iqbal Mashrafe Mortaza  TOO MANYADS  LOSES UNIQUE APPEAL  HARD TO POSITION IN A CROWDEDMARKET ICONIC HERO UNIQUE EFFECT CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  18. 18. TARGET GROUP YOUNG FEMALES 2 TOUCH POINTS STUDENTS (14-26) AWARENESS/ PREVENTION HOTLINE/ CURE Showing the traps & how to avoid those Giving them ways to fight against the vulnerable situation Mostly college & university goers • College/ University • Facebook/ Youtube • Television/ Radio OUR TARGET CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  19. 19. REASONS BEHIND FALLING INTO TRAPS 2 3 1 4 UNAWARE OF THE PROCESSES SOCIAL BARRIER DON’T KNOW THE REMEDIES LACK OF HELPING SOURCES EXAMPLES/ AWARENESS STORIES/ AWARENESS CAMPAIGNS/ PREVENTION HOTLINE/ CURE CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  20. 20. CAMPAIGN STRATEGY আমরা শুিনি 3 54 7 H E L P CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  21. 21. CAMPAIGN STRATEGY 3 54 7 H E L P ADS IN THE POPULAR NEWSPAPER SUPPLEMENTS • ROSH ALO/ NOKSHA (PROTHOM ALO) • SHOUT (THE DAILY STARS) PROMOTING CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  22. 22. CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET CAMPAIGN STRATEGY • NEWSPAPER ANONYMOUS COLUMN • ADVISOR: SARA ZAKER • WORKS AS EXAMPLES • GAINING TRUST • PROMOTING THE HELP LINE
  23. 23. CAMPAIGN STRATEGY ভানিয়া কনরও কাজ Only a few clicks can have a permanent impact in your life You don’t share info with strangers in real life & same rule should be followed in cyber-life Awareness about new ways to fall in the trap of crimes THEME CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  24. 24. CAMPAIGN STRATEGY MOVIE THEATRES BIG SCREEN MATCHES CAMPAIGNS RELATED TO TG1 &TG2 TOUCH POINT OF TG1 CAMPAIGNS FOCUSING ON YOUNG MALES CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  25. 25. CAMPAIGN AMBASSADOR • NOT JUST ANOTHER PRETTY FACE • APPEALING TO THE YOUTH CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  26. 26. TARGET GROUP PARENTS 3 TOUCH POINTS JOB HOLDERS/ HOME MAKERS AWARENESS/ PREVENTION IMPACT Showing how it can be life changing for their children Letting them know about the negative consequences & long time effect Prime influencers of our previous target groups • Parents meeting • Banijjo Mela/ Boi Mela • Television/ Radio OUR TARGET CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  27. 27. REASONS BEHIND TARGETTING THEM 2 3 1 4 INFLUENTIAL ABILITY LOW TECH KNOWLEDGE DON’T KNOW THE IMPACT DON’T KNOW THE SOLUTIONS EVENTS/ AWARENESS AWARENESS CAMPAIGNS/ PREVENTION HOTLINE/ CURE CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  28. 28. CAMPAIGN STRATEGY PARENTS MEETING IEBF EATL CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  29. 29. CAMPAIGN STRATEGY INTIAL PHASE: 16SCHOOLS 2ND PHASE: 32SCHOOLS SCHOOL SEMINARS CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  30. 30. CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET CAMPAIGN STRATEGY CAMPAIGN MOTIVES • SHOWING HOW THE CRIMES HAPPEN • HOW VICTIMS ARE AFFECTED • HOW WRONG-DOERS ARE CAUGHT • THE IMPACT ON BOTH FAMILIES • SHOMOY TV: CRIME WATCH • INDEPENDENT: TALAASH • EKUSHE: EKUSHER CHOKHE না বলা কথাগুলল MEDIA
  31. 31. TARGET GROUP (DIVERSIFIED) BANKING & FINANCE • Phishing: Fake e-mail links • Malware: Cyber software • Spoofing: Fake websites PROMOTION The main target would be to promote the e-mail id & website E-mail id: contact@csirt.gov.bd Website: www.csirt.gov.bd INFORMATION THEFT • Phishing: Collects secret info • Spyware: Gets into your server • Virus: Infects your system CORPORATIONS • Big/Medium scale • Daily large scale financial transaction & information exchange • Huge loss on breach of security CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  32. 32. CAMPAIGN STRATEGY We will promote the website www.csirt.gov.bd Target Audience Top Management Training Title Cyber Security – Strategies for Successful Business, Need of psychometric analysis & Importance of Financial Planning. Objective To understand need of Cyber Security in prevailing business activities, need of psychometric analysis of employees & need of financial planning. Topics Covered •Effect of cyber crime on Top Executives and companies •Methods of Financial Planning and its role in wealth creation. •Need of psychometric analysis and its benefits for management. Duration Charges 180 minutes in two sessions. BDT 25000/ for 10 Directors/Top Executives. Corporate Training Module CORPORATIONS CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  33. 33. LAUNCHING PHASE FEBRUARY MARCH APRIL MAY JUNE BANIJJO MELA BOI MELA T20 WORLD CUP 2014 FOOTBALL WORLD CUP 2014 JANUARY CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  34. 34. CAMPAIGNS IN A NUTSHELL MALES (TG 1) FEMALES (TG 2) PARENTS (TG 3) OVERLAPPING MONITORING & EVALUATION • এটাও অপরাধ • You can click but you cannot hide • আপনি নক অপরাধীর সঙ্গী? • PARENTS MEETING • ATL CAMPAIGNS • ACTIVATIONS: 1. BD Cyclists 2. Big Bangla Run 3. Tech Events • CRIME SHOWS • আমরা শুিনি • িা িলা কথাগুনল • ভানিয়া কনরও কাজ • Measuring Effect • Contingency Approaches • Changing in case in need • Planning next Phases CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  35. 35. BUDGET YEAR ONE Media Cost (BDT) TVC Cost 5,922,000 Newspaper Ad Cost 3,897,600 Poster 1,000,000 Event Sponsorship 4000000 Campaign Activation 3000000 Billboards 4,000,000 Total 21,819,600 CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
  36. 36. PRESENT CONTEXT TARGET GROUP ANALYSIS CAMPAIGN STRATEGIES TIMELINE & BUDGET
  37. 37. THANK YOU

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