1. Founded by
Steve Jobs Ronald Wayne Steve Wozniak
1976 Present 1998

2.  Apple Inc., formerly Apple
Computer, Inc., is an
American multinational
corporation that
creates consumer
electronics, computer software,
and commercial servers.
 It was founded by Steve
Jobs,Steve Wozniak & Ronald
Wayne on April 1, 1976.
 Apple's core product lines are
the iPad, iPhone, iPod music
player, and Macintosh computer
line-up.
 As of July 2011, Apple has
364 retail stores in thirteen
countries as well as the
online Apple Store and iTunes
Store.
 It is the largest publicly-traded
corporation in the world by market
capitalization, with an estimated
value of US$626 billion as of
September 2012.
 It is furthermore the largest
technology company in the world
by revenue and profit, earning
more than Google and
Microsoft combined.
 Its worldwide annual revenue in
2010 totaled $65 billion, growing
to $108 billion in 2011.
 As of September 24, 2011, the
company had 60,400 permanent
full-time employees and 2,900
temporary full-time employees
worldwide.

3.  Apple I personal computer kit :-
They were designed and hand-
built by Steve Wozniak . Wozniak's
friend Steve Jobs had the idea of
selling the computer. The Apple I
was Apple's first product, and to
finance its creation, Jobs sold his
only means of transportation, a VW
van and Wozniak sold his HP-
65 calculator for $500.It was
demonstrated in July 1976 at the
Homebrew Computer Club in Palo
Alto, California.
Macintosh :-
In 1984, Apple next launched the
Macintosh. Its debut was announced by the
now famous $1.5 million television
commercial "1984“ and is now considered a
watershed event for Apple's success and a
"masterpiece". The Macintosh initially sold
well, but follow-up sales were not strong due
to its high price and limited range of software
titles . The Mac was particularly powerful in
this market due to its advanced graphics
capabilities, which had necessarily been built
in to create the intuitive Macintosh GUI.

4.  Apple introduced
the PowerBook in 1991. The
Macintosh Portable was designed
to be just as powerful as a desktop
Macintosh, but weighed 7.5
kilograms (17 lb) with a 12-hour
battery life.
 The success of the PowerBook
and other products brought
increasing revenue.
 Apple introduced several new
products in its ‘First Golden Age’
of the Macintosh as said by
SEW457 magazine.
 These products includes
Macintosh LC, Macintosh Centris
line(A line of Mac computers) most
of them were failure.
 Further more Apple produced
failed customer targeted products
such as digital cameras, portable
CD audio
players, speakers, video
consoles, and TV appliances.

5.  Apple began developing
alternative platforms to the
Macintosh, such as the A/UX.
 Apple had also begun to
experiment in providing a Mac-
only online portal which they
called eWorld, and designed
as a Mac-friendly alternative to
other online services such
as CompuServe.
 The Macintosh platform was
itself becoming outdated
because it was not built for
multitasking, and several
important software routines
were programmed directly into
the hardware.
 In addition, Apple was facing
competition from OS/2
and UNIX vendors like Sun
Microsystems.
 In 1994, Apple allied with IBM
and Motorola in the AIM
alliance.
 The AIM alliance hoped that
PReP's (PowerPC Reference
Platform)
 The same year, Apple introduced
the Power Macintosh, the first of
many Apple computers to use
Motorola's
PowerPC processor.
 In 1996, Michael Spindler was
replaced by Gil Amelio as
CEO.He made many changes at
Apple, including extensive
layoffs.
 After multiple failed attempts to
improve Mac OS, first with
the Taligent project, then later
with Copland & Gershwin, Gil
chose to purchase NeXT and
its NeXTSTEP OS, bringing
Steve Jobs back to Apple as an
advisor.

6.  On August 15, 1998, Apple introduced
a new all-in-one computer reminiscent
of the Macintosh 128K: the iMac. The
iMac featured modern technology and a
unique design, and sold almost 800,000
units in its first five months.
 Through this period, Apple purchased
several companies to create a portfolio
of professional and consumer-oriented
digital production software.
 On October 23, Apple announced
the iPod portable digital audio player,
and started selling it on November 10.
 In 2003, Apple's iTunes Store was
introduced, offering online music
downloads for $0.99 a song and
integration with the iPod.
 On January 10, 2006, the
new MacBook Pro and iMac became
the first Apple computers to use
Intel's Core Duo CPU.
 Between early 2003 and 2006, the price of
Apple's stock increased more than tenfold,
from around $6 per share (split-adjusted) to
over $80. In January 2006, Apple's market
cap surpassed that of Dell.
 Apple achieved widespread success with
consumer electronics that refer to Apple's
iPhone, iPod Touch & iPad.
 on January 9, 2007, Jobs announced that
Apple Computer, Inc. would from that
point on be known as Apple Inc., because
computers were no longer the main focus of
the company.
 In July of the following year, Apple
launched the App Store to sell third-party
apps for the iPhone & iPod Touch. Within
a month, the store sold 60 million apps &
brought in $1 million daily on average.
 Three months later, it was announced that
Apple had become the third-largest mobile
handset supplier in the world due to the
popularity of the iPhone.

7.  Mac Mini, consumer sub-desktop computer and server introduced in 2005.
 iMac, consumer all-in-one desktop computer introduced in 1998.
 Mac Pro, workstation-class desktop computer introduced in 2006, replacing the Power
Macintosh.
 MacBook Pro, professional notebook introduced in 2006, replacing the PowerBook.
 MacBook Air, ultra-thin, ultra-portable notebook introduced in 2008.
 Apple also sells a variety of computer accessories for Mac computers including the AirPort
wireless networking products, Time Capsule, Thunderbolt Display, Magic Mouse, Magic
Trackpad,Wireless Keyboard, & the Apple Battery Charger.
Mac &
Accessories

8. 1st
iMac
Redesigned iMac
Latest iMacMacBook Pro
MacBook Air

9.  On October 23, 2001, Apple
introduced the iPod digital music
player
 The iPod is the market leader in
portable music players by a
significant margin, with more than
220 million units shipped as of
September 2009.
 Apple has partnered with Nike to
offer the Nike+iPod Sports Kit
enabling runners to synchronize and
monitor their runs with iTunes and
the Nike+ website. Apple currently
sells four variants of the iPod.
 iPod Shuffle, ultraportable digital
audio player first introduced in
2005, currently available in a 2 GB
model
 iPod Nano, portable media player first
introduced in 2005, currently available in 8
and 16 GB models.
 The latest generation has a FM radio, a
pedometer, and a new multi-touch interface
that replaced the traditional iPod click
wheel. iPod Classic.
 iPod Touch, runs iOS, first introduced in
September 2007 after the iPhone went on
sale.
 Currently it is available in 8, 32, and 64 GB
models.
iPod Shuffle iPod Nano iPod Classic iPod Touch 4

11.  The iPhone is a line of smartphones
designed & marketed by Apple Inc.
The iPhone runs Apple's iOS mobile
OS, originally named iPhone OS.
The first iPhone was released in
2007;the most recent iPhone, the
6th-generation iPhone 5, was
announced on September 12, 2012.
 Development of what was to become
the iPhone began in 2004, when
Apple started to gather a team of
1000 employees to work on the
highly confidential "Project Purple".
Apple CEO Steve Jobs steered the
original focus away from a tablet, like
the iPad, & towards a phone.
 Apple created the device during a
secretive collaboration with AT&T
Mobility Cingular Wireless at the
time at an estimated development
cost of US$150 million over thirty
months.
 Apple created the device during
a secretive collaboration with
AT&T Mobility Cingular
Wireless at the time at an
estimated development cost of
US$150 million over thirty
months.

12. iPhone
iPhone 3G
iPhone 3GS
iPhone 4iPhone 4S
iPhone 5

13.  The iPhone first became available on June
29, 2007 for $499 (4 GB) and $599 (8 GB)
 An iPhone can function as a video
camera , a camera phone, a portable
media player, and an Internet client with
email and web browsing capabilities, can
send texts and receive visual voicemail,
and has both Wi-Fi and cellular data
connectivity. The user interface is built
around the device's multi-touch screen,
including a virtual keyboard rather than a
physical one.
 Third-party as well as Apple application
software is available from the App Store,
which launched in mid-2008, and as of
2012, has over 700,000 "apps" approved
by Apple. These apps have diverse
functions including games, reference,
GPS navigation, social networking,
security, & advertising for television
shows, films, and celebrities.
 In iPhone 3G there was a 3G support on the
phone, which earlier device did’nt had it was a
significant upgrade from the classic one.
 On June 8, 2009, at Apple's annual worldwide
developers conference, the iPhone 3GS was
announced,.
 It was an incremental update to the device
including faster internal components, support
for faster 3G speeds, video recording
capability, and voice control.
 Jobs unveiled the iPhone to the public on
January 9, 2007, at the Macworld 2007
convention at the Moscone Center in San
Francisco. The two initial models, a 4 GB
model priced at US$ 499 & a 8 GB model at
US$ 599, went on sale in the United States on
June 29, 2007, at 6:00 pm local time, while
hundreds of customers lined up outside the
stores nationwide.

14.  On January 27, 2010, Apple
introduced their much-
anticipated media tablet, the
iPad running a modified version
of iOS. It offers multi-touch
interaction with multimedia
formats including newspapers,
magazines, ebooks, textbooks,
photos, movies, TV shows
videos, music, word processing
documents, spreadsheets, video
games, and most existing
iPhone apps.
 On March 2, 2011, Apple
introduced an updated iPad
model which had a faster
processor and two cameras on
the front and back respectively.
 On March 7, 2012, Apple introduced
the third generation iPad. The third-
generation iPad added LTE service
from AT&T or Verizon and an
upgraded processor, the A5X. It also
added the Retina display (2048 by
1536 resolution), originally
implemented on the iPhone 4 and
iPhone 4S.

15. iPad Classic
iPad 2iPad 3

17.  Name :- According to Steve Jobs, Apple was so named because Jobs was coming back from an apple
farm, and he was on a fruitarian diet. He thought the name was "fun, spirited and not intimidating".
 Slogans :- Apple's first slogan, "Byte into an Apple", was coined in the late 1970s.From 1997–2002, Apple
used the slogan "Think Different" in advertising campaigns. Although the slogan has been retired, it is still
closely associated with Apple.Apple also has slogans for specific product lines for example, "iThink,
therefore iMac" was used in 1998 to promote the iMac, and "Say hello to iPhone" has been used in
iPhone advertisements.
 Advertising :- Since the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to
the more modern 'Get a Mac' adverts.
Apple's product commercials gained fame for launching musicians into stardom as a result of their eye-
popping graphics and catchy tunes.First, the company popularized Canadian singer Feist's "1234" song in
its ad campaign.Later, Apple used the song "New Soul" by French-Israeli singer-songwriter Yael Naïm to
promote the MacBook Air.

18. Steve Jobs
Years active : 1974 -
2011
Feb 24, 1955 – Oct 5, 2011
American entrepreneur ,
Co-founder, chairman & chief
executive officer of Apple
Inc.
Through Apple, he was widely recognized
as a charismatic pioneer of the personal
computer revolution and for his influential
career in the computer and consumer
electronics fields. Jobs also co-founded
and served as chief executive of Pixar
Animation Studios he became a member
of the board of directors of The Walt
Disney Company in 2006, when Disney
acquired Pixar.
He has widely been referred to as
"legendary", a "futurist" or simply
"visionary", and has been described as the
"Father of the Digital Revolution",a
"master of innovation", and a "design
perfectionist"