SlideShare une entreprise Scribd logo
1  sur  30
Télécharger pour lire hors ligne
By: Mr.Azham Abdul Hamid
        MRSMKT
                                         LOGO
                                     RESEARCH
                                & DEVELOPMENT
                           Cg. Am MRSMKT
WE LOVE PSV
   Cg. Am MRSMKT
CIRI-CIRI LOGO YG BAIK!
Jika bicara soal keindahaan/estetika dalam sebuah logo,
      mungkin kita akan terbentur tanpa adanya akhir
     karena sifatnya yang sangat relatif. Namun ketika
   berbicara masalah baik atau tidak, kita akan mengacu
    kepada fungsionalitas, Di mana sebuah logo dinilai
                 dari fungsi dan tujuannya.




                       Cg. Am MRSMKT
CIRI-CIRI LOGO YG BAIK!
•   MUDAH DIINGATI
•   RINGKAS & SEDERHANA
•   UNIK
•   TAHAN LAMA
•   FLEKSIBEL
•   KESESUAIAN



                   Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Design brief.
Conduct a questionnaire or interview with the client to get the design brief.
Research.
Conduct research on the industry itself, its history and competitors. Problem-solve first, design later.
Reference.
Conduct research on logo designs that have been successful and on current styles and trends that may relate to the design
brief. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
Sketching and conceptualizing.
Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design
process. Get creative and be inspired. As Dainis Graveris has written once, “sketching isn’t time-consuming and is a really good
way to put ideas in your head right on paper. After that, it’s always easier to actually design it on the computer. Sketching helps
to evolve your imagination: once you understand it, you will always start from just white paper.
Reflection.
Take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit
feedback. It also gives you a fresh perspective on your work.
Revisions and positioning.
Whether you position yourself as a contractor (i.e. getting instructions from the client) or build a long-lasting relationship (i.e.
guiding the client to the best solution), revise and improve the logo as required.
Presentation.
Present only your best logo designs to your client. PDF format usually works best. You may also wish to show the logo in
context, which will help the client more clearly visualize the brand identity. Preparing a high-quality presentation is the single
most effective way to get your clients to approve your designs.
“Canned presentations have the ring of emptiness. The meaningful presentation is custom designed—for a particular purpose,
for a particular person. How to present a new idea is, perhaps, one of the designer’s most difficult tasks. This how is not only a
design problem, it also pleads for something novel.
Everything a designer does involves presentation of some kind—not only how to explain (present) a particular design to an
interested listener (client, reader, spectator), but how the design may explain itself in the marketplace… A presentation is the
musical accompaniment of design. A presentation that lacks an idea cannot hide behind glamorous photos, pizazz, or ballyhoo.
If it is full of gibberish, it may fall on deaf ears; if too laid back, it may land a prospect in the arms of Morpheus.” (Paul Rand)
Delivery and support.
Deliver the appropriate files to the client and give all support that is needed. Remember to under-promise and over-deliver.
After you’ve finished, have a drink, eat some chocolate and then start your next project.


                                                         Cg. Am MRSMKT
Swoosh - Nike Corporate Logo
                                         DESIGN HISTORY
The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State
University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work
for his company, Blue Ribbon Sports (BRS).

BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached
Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour.
In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately
selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight
gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude.)
The logo represents the wing of the Greek Goddess. The Nike logo is a classic case of a company gradually simplifying
its corporate identity as its frame increases. The company's first logo appeared in 1971, when the word "Nike," the
Greek goddess of victory, was printed in orange over the outline of a checkmark, the sign of a positive mark. Used as
a motif on sports shoes since the 1970s, this checkmark is now so recognizable that the company name itself has
became superfluous.

The solid corporate logo design check was registered as a trademark in 1995. The Nike logo design is an abstract wing,
designed by Carolyn Davidson, was an appropriate and meaningful symbol for a company that marketed running
shoes. The "JUST DO IT" slogan and logo design campaign communicated such a strong point of view to their target
market that the meaning for the logo design symbol evolved into a battle cry and the way of life for an entire
generation. Isn't it amazing how a small symbol we call a logo design can make a company into a huge success.
The Nike logo is a registered trademark of Nike. Use of the logo here does not imply endorsement of the organization
by this site.
Source: http://en.wikipedia.org/wiki/Swoosh
                                                   Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT
Cg. Am MRSMKT

Contenu connexe

Tendances

How to create a logo
How to create a logoHow to create a logo
How to create a logo*Com360º
 
Logo Design and Development: From Start to Finish & a Case Study
Logo Design and Development:  From Start to Finish & a Case StudyLogo Design and Development:  From Start to Finish & a Case Study
Logo Design and Development: From Start to Finish & a Case StudySandra Bekhor
 
Logo and its history
Logo and its historyLogo and its history
Logo and its historykalpana96
 
A quick and extremely awesome guide to logo design
A quick and extremely awesome guide to logo designA quick and extremely awesome guide to logo design
A quick and extremely awesome guide to logo designFiverr
 
Michele Bush: "Logo Design Workshop"
Michele Bush: "Logo Design Workshop"Michele Bush: "Logo Design Workshop"
Michele Bush: "Logo Design Workshop"UCT Upstarts
 
How to design a corperate identity
How to design a corperate identityHow to design a corperate identity
How to design a corperate identityIDF761
 
Splash Brochure 2010
Splash Brochure 2010Splash Brochure 2010
Splash Brochure 2010omackwood
 
Principles of logo_design
Principles of logo_designPrinciples of logo_design
Principles of logo_designLea Perez
 
Think Beyond Your Sector - NTC 2016
Think Beyond Your Sector - NTC 2016  Think Beyond Your Sector - NTC 2016
Think Beyond Your Sector - NTC 2016 Courtney Clark
 
8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a Pro8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a ProZillionDesigns
 
Logo Design basics
Logo Design basicsLogo Design basics
Logo Design basicsGreg Sarles
 
Logopalooza 4 - The Art of Brand & Logos
Logopalooza 4 - The Art of Brand & LogosLogopalooza 4 - The Art of Brand & Logos
Logopalooza 4 - The Art of Brand & LogosThe Logo Factory Inc.
 
IDEA TO IDENTITY: THE DESIGN OF BRAND
IDEA TO IDENTITY:  THE DESIGN OF BRANDIDEA TO IDENTITY:  THE DESIGN OF BRAND
IDEA TO IDENTITY: THE DESIGN OF BRANDSudio Sudarsan
 

Tendances (19)

Logo design
Logo designLogo design
Logo design
 
How to create a logo
How to create a logoHow to create a logo
How to create a logo
 
Logo Design and Development: From Start to Finish & a Case Study
Logo Design and Development:  From Start to Finish & a Case StudyLogo Design and Development:  From Start to Finish & a Case Study
Logo Design and Development: From Start to Finish & a Case Study
 
Guide to Logo Design
Guide to Logo DesignGuide to Logo Design
Guide to Logo Design
 
Logo and its history
Logo and its historyLogo and its history
Logo and its history
 
Best Tips for Logo Design
Best Tips for Logo DesignBest Tips for Logo Design
Best Tips for Logo Design
 
A quick and extremely awesome guide to logo design
A quick and extremely awesome guide to logo designA quick and extremely awesome guide to logo design
A quick and extremely awesome guide to logo design
 
Michele Bush: "Logo Design Workshop"
Michele Bush: "Logo Design Workshop"Michele Bush: "Logo Design Workshop"
Michele Bush: "Logo Design Workshop"
 
How to design a corperate identity
How to design a corperate identityHow to design a corperate identity
How to design a corperate identity
 
Splash Brochure 2010
Splash Brochure 2010Splash Brochure 2010
Splash Brochure 2010
 
Principles of logo_design
Principles of logo_designPrinciples of logo_design
Principles of logo_design
 
Logo Design
Logo DesignLogo Design
Logo Design
 
Designing a logo
Designing a logoDesigning a logo
Designing a logo
 
Think Beyond Your Sector - NTC 2016
Think Beyond Your Sector - NTC 2016  Think Beyond Your Sector - NTC 2016
Think Beyond Your Sector - NTC 2016
 
8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a Pro8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a Pro
 
Logo Design basics
Logo Design basicsLogo Design basics
Logo Design basics
 
Logo design
Logo designLogo design
Logo design
 
Logopalooza 4 - The Art of Brand & Logos
Logopalooza 4 - The Art of Brand & LogosLogopalooza 4 - The Art of Brand & Logos
Logopalooza 4 - The Art of Brand & Logos
 
IDEA TO IDENTITY: THE DESIGN OF BRAND
IDEA TO IDENTITY:  THE DESIGN OF BRANDIDEA TO IDENTITY:  THE DESIGN OF BRAND
IDEA TO IDENTITY: THE DESIGN OF BRAND
 

En vedette

Menggambar objek brush dengan flash mapel animasi 2d
Menggambar objek brush dengan flash mapel animasi 2dMenggambar objek brush dengan flash mapel animasi 2d
Menggambar objek brush dengan flash mapel animasi 2dWillys Advenda
 
1. produktif 4 kelas x t pm (senin, 15 des 2014)
1. produktif 4 kelas x t pm (senin, 15 des 2014)1. produktif 4 kelas x t pm (senin, 15 des 2014)
1. produktif 4 kelas x t pm (senin, 15 des 2014)candrafery
 
SILABUS MULTIMEDIA LENGKAP
SILABUS MULTIMEDIA LENGKAPSILABUS MULTIMEDIA LENGKAP
SILABUS MULTIMEDIA LENGKAPTaufik Hidayat
 
Soal un smk 2014 2015 mm a
Soal un smk 2014 2015 mm aSoal un smk 2014 2015 mm a
Soal un smk 2014 2015 mm awaryadi25
 
Berikut soal tematik kelas 4 sd tema 7 subtema 1
Berikut soal tematik kelas 4 sd tema 7 subtema 1Berikut soal tematik kelas 4 sd tema 7 subtema 1
Berikut soal tematik kelas 4 sd tema 7 subtema 1Hugeng Dc
 

En vedette (6)

Menggambar objek brush dengan flash mapel animasi 2d
Menggambar objek brush dengan flash mapel animasi 2dMenggambar objek brush dengan flash mapel animasi 2d
Menggambar objek brush dengan flash mapel animasi 2d
 
Multimedia pada Halaman Web
Multimedia pada Halaman WebMultimedia pada Halaman Web
Multimedia pada Halaman Web
 
1. produktif 4 kelas x t pm (senin, 15 des 2014)
1. produktif 4 kelas x t pm (senin, 15 des 2014)1. produktif 4 kelas x t pm (senin, 15 des 2014)
1. produktif 4 kelas x t pm (senin, 15 des 2014)
 
SILABUS MULTIMEDIA LENGKAP
SILABUS MULTIMEDIA LENGKAPSILABUS MULTIMEDIA LENGKAP
SILABUS MULTIMEDIA LENGKAP
 
Soal un smk 2014 2015 mm a
Soal un smk 2014 2015 mm aSoal un smk 2014 2015 mm a
Soal un smk 2014 2015 mm a
 
Berikut soal tematik kelas 4 sd tema 7 subtema 1
Berikut soal tematik kelas 4 sd tema 7 subtema 1Berikut soal tematik kelas 4 sd tema 7 subtema 1
Berikut soal tematik kelas 4 sd tema 7 subtema 1
 

Similaire à Logo r&d

Masters of design logos & identity- a collection of the most inspiring l...
Masters of design  logos & identity- a collection of the most inspiring l...Masters of design  logos & identity- a collection of the most inspiring l...
Masters of design logos & identity- a collection of the most inspiring l...kofij1
 
Logo Meaning Of Nike
Logo Meaning Of NikeLogo Meaning Of Nike
Logo Meaning Of NikeNina Vazquez
 
Project/Research Paper On Product Development & Re engineering
Project/Research Paper On Product Development & Re engineering Project/Research Paper On Product Development & Re engineering
Project/Research Paper On Product Development & Re engineering Md. Sayeed Hossain
 
logodesign-161115054706-converted.pptx
logodesign-161115054706-converted.pptxlogodesign-161115054706-converted.pptx
logodesign-161115054706-converted.pptxNeelamSheoliha2
 
MOST RECOGNIZED LOGOS AND ITS IMPACT
MOST RECOGNIZED LOGOS AND ITS IMPACT MOST RECOGNIZED LOGOS AND ITS IMPACT
MOST RECOGNIZED LOGOS AND ITS IMPACT Ashil Raphael
 
5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf
5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf
5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdfssuserb908b8
 
Brand Design Guide
Brand Design GuideBrand Design Guide
Brand Design Guidessuser1cd0ea
 
Ten Steps to Hiring a Graphic Designer and Brand Marketer
Ten Steps to Hiring a Graphic Designer and Brand MarketerTen Steps to Hiring a Graphic Designer and Brand Marketer
Ten Steps to Hiring a Graphic Designer and Brand MarketerMike Beard and Associates
 
How to Design a Logo
How to Design a LogoHow to Design a Logo
How to Design a LogoFiverr
 
SaptaIDC portfolio_010116
SaptaIDC portfolio_010116SaptaIDC portfolio_010116
SaptaIDC portfolio_010116Archana Belani
 
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
 
RFP Logo Rebranding Proposal Report
RFP Logo Rebranding Proposal ReportRFP Logo Rebranding Proposal Report
RFP Logo Rebranding Proposal ReportJudy Beddoni
 
How To Design a Memorable Brand That Catches On
How To Design a Memorable Brand That Catches OnHow To Design a Memorable Brand That Catches On
How To Design a Memorable Brand That Catches OnFanus van Straten
 
How to-design-a-memorable-brand-that-catches-on
How to-design-a-memorable-brand-that-catches-onHow to-design-a-memorable-brand-that-catches-on
How to-design-a-memorable-brand-that-catches-onQwiqwiq
 
Malwarebytes Logo Redesign Process
Malwarebytes Logo Redesign ProcessMalwarebytes Logo Redesign Process
Malwarebytes Logo Redesign ProcessRob Bajohr
 
Branding for every entrepreneur.
Branding for every entrepreneur.Branding for every entrepreneur.
Branding for every entrepreneur.MayoJinnai
 

Similaire à Logo r&d (20)

Masters of design logos & identity- a collection of the most inspiring l...
Masters of design  logos & identity- a collection of the most inspiring l...Masters of design  logos & identity- a collection of the most inspiring l...
Masters of design logos & identity- a collection of the most inspiring l...
 
Logo Meaning Of Nike
Logo Meaning Of NikeLogo Meaning Of Nike
Logo Meaning Of Nike
 
10 expert logo design tips
10 expert logo design tips10 expert logo design tips
10 expert logo design tips
 
Logo-Design-Guide.pdf
Logo-Design-Guide.pdfLogo-Design-Guide.pdf
Logo-Design-Guide.pdf
 
Project/Research Paper On Product Development & Re engineering
Project/Research Paper On Product Development & Re engineering Project/Research Paper On Product Development & Re engineering
Project/Research Paper On Product Development & Re engineering
 
logodesign-161115054706-converted.pptx
logodesign-161115054706-converted.pptxlogodesign-161115054706-converted.pptx
logodesign-161115054706-converted.pptx
 
MOST RECOGNIZED LOGOS AND ITS IMPACT
MOST RECOGNIZED LOGOS AND ITS IMPACT MOST RECOGNIZED LOGOS AND ITS IMPACT
MOST RECOGNIZED LOGOS AND ITS IMPACT
 
5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf
5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf
5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf
 
Brand Design Guide
Brand Design GuideBrand Design Guide
Brand Design Guide
 
Creating a Logo
Creating a LogoCreating a Logo
Creating a Logo
 
Logo Research.pptx
Logo Research.pptxLogo Research.pptx
Logo Research.pptx
 
Ten Steps to Hiring a Graphic Designer and Brand Marketer
Ten Steps to Hiring a Graphic Designer and Brand MarketerTen Steps to Hiring a Graphic Designer and Brand Marketer
Ten Steps to Hiring a Graphic Designer and Brand Marketer
 
How to Design a Logo
How to Design a LogoHow to Design a Logo
How to Design a Logo
 
SaptaIDC portfolio_010116
SaptaIDC portfolio_010116SaptaIDC portfolio_010116
SaptaIDC portfolio_010116
 
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
 
RFP Logo Rebranding Proposal Report
RFP Logo Rebranding Proposal ReportRFP Logo Rebranding Proposal Report
RFP Logo Rebranding Proposal Report
 
How To Design a Memorable Brand That Catches On
How To Design a Memorable Brand That Catches OnHow To Design a Memorable Brand That Catches On
How To Design a Memorable Brand That Catches On
 
How to-design-a-memorable-brand-that-catches-on
How to-design-a-memorable-brand-that-catches-onHow to-design-a-memorable-brand-that-catches-on
How to-design-a-memorable-brand-that-catches-on
 
Malwarebytes Logo Redesign Process
Malwarebytes Logo Redesign ProcessMalwarebytes Logo Redesign Process
Malwarebytes Logo Redesign Process
 
Branding for every entrepreneur.
Branding for every entrepreneur.Branding for every entrepreneur.
Branding for every entrepreneur.
 

Dernier

P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 

Dernier (20)

P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 

Logo r&d

  • 1. By: Mr.Azham Abdul Hamid MRSMKT LOGO RESEARCH & DEVELOPMENT Cg. Am MRSMKT
  • 2. WE LOVE PSV Cg. Am MRSMKT
  • 3. CIRI-CIRI LOGO YG BAIK! Jika bicara soal keindahaan/estetika dalam sebuah logo, mungkin kita akan terbentur tanpa adanya akhir karena sifatnya yang sangat relatif. Namun ketika berbicara masalah baik atau tidak, kita akan mengacu kepada fungsionalitas, Di mana sebuah logo dinilai dari fungsi dan tujuannya. Cg. Am MRSMKT
  • 4. CIRI-CIRI LOGO YG BAIK! • MUDAH DIINGATI • RINGKAS & SEDERHANA • UNIK • TAHAN LAMA • FLEKSIBEL • KESESUAIAN Cg. Am MRSMKT
  • 11. Design brief. Conduct a questionnaire or interview with the client to get the design brief. Research. Conduct research on the industry itself, its history and competitors. Problem-solve first, design later. Reference. Conduct research on logo designs that have been successful and on current styles and trends that may relate to the design brief. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key. Sketching and conceptualizing. Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design process. Get creative and be inspired. As Dainis Graveris has written once, “sketching isn’t time-consuming and is a really good way to put ideas in your head right on paper. After that, it’s always easier to actually design it on the computer. Sketching helps to evolve your imagination: once you understand it, you will always start from just white paper. Reflection. Take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit feedback. It also gives you a fresh perspective on your work. Revisions and positioning. Whether you position yourself as a contractor (i.e. getting instructions from the client) or build a long-lasting relationship (i.e. guiding the client to the best solution), revise and improve the logo as required. Presentation. Present only your best logo designs to your client. PDF format usually works best. You may also wish to show the logo in context, which will help the client more clearly visualize the brand identity. Preparing a high-quality presentation is the single most effective way to get your clients to approve your designs. “Canned presentations have the ring of emptiness. The meaningful presentation is custom designed—for a particular purpose, for a particular person. How to present a new idea is, perhaps, one of the designer’s most difficult tasks. This how is not only a design problem, it also pleads for something novel. Everything a designer does involves presentation of some kind—not only how to explain (present) a particular design to an interested listener (client, reader, spectator), but how the design may explain itself in the marketplace… A presentation is the musical accompaniment of design. A presentation that lacks an idea cannot hide behind glamorous photos, pizazz, or ballyhoo. If it is full of gibberish, it may fall on deaf ears; if too laid back, it may land a prospect in the arms of Morpheus.” (Paul Rand) Delivery and support. Deliver the appropriate files to the client and give all support that is needed. Remember to under-promise and over-deliver. After you’ve finished, have a drink, eat some chocolate and then start your next project. Cg. Am MRSMKT
  • 12. Swoosh - Nike Corporate Logo DESIGN HISTORY The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour. In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude.) The logo represents the wing of the Greek Goddess. The Nike logo is a classic case of a company gradually simplifying its corporate identity as its frame increases. The company's first logo appeared in 1971, when the word "Nike," the Greek goddess of victory, was printed in orange over the outline of a checkmark, the sign of a positive mark. Used as a motif on sports shoes since the 1970s, this checkmark is now so recognizable that the company name itself has became superfluous. The solid corporate logo design check was registered as a trademark in 1995. The Nike logo design is an abstract wing, designed by Carolyn Davidson, was an appropriate and meaningful symbol for a company that marketed running shoes. The "JUST DO IT" slogan and logo design campaign communicated such a strong point of view to their target market that the meaning for the logo design symbol evolved into a battle cry and the way of life for an entire generation. Isn't it amazing how a small symbol we call a logo design can make a company into a huge success. The Nike logo is a registered trademark of Nike. Use of the logo here does not imply endorsement of the organization by this site. Source: http://en.wikipedia.org/wiki/Swoosh Cg. Am MRSMKT