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Propaganda presentation
- 5. WHAT IS PROPAGANDA? “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” Jowett & O'Donnell, Propaganda and Persuasion
- 6. PROPAGANDA Characteristics Propaganda is information that is not impartial and is used primarily to influence/manipulate an audience and further an agenda to produce an emotional rather than a rational response to the information presented.
- 7. Cont’d It has a very subversive connotation During Ancient times propaganda was thought of something good and worthwhile Our political process necessitates propaganda We are presented with propaganda through various social media sites on daily basis
- 9. IRAQ WAR PROPAGANDA In the buildup to the 2003 war against Iraq, the US government and domestic mass media mounted an unrelenting propaganda campaign to mobilize US and world support.
- 10. Cont’d The War instilled on Iraq on two basic charges 1. Sadam Hussain was supposed to have some role in 9/11 attacks 2. Sadama Hussain was developing nuclear weapons 3. It was started on a promise to free people of Iraq
- 11. How did they sell Iraq WAR to the world ?
- 14. Propaganda thus runs from truth to deception. It is, at the same time, always value and ideology driven. The means may vary from a mild information to outright deception, but the ends are always predetermined to favour the presenter/instigator.
- 15. How do you decide who is the best candidate?
- 16. Or… which is the best whitening solution?
- 17. Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts.
- 18. Are they facts, or is the advertiser using propaganda to persuade/manipulate you?
- 19. Concept behind Propaganda "A good idea does not win simply because it is good. It must be presented properly if it is to win." -Joseph Goebbels
- 20. Goal of Propaganda • Propaganda is designed to persuade • Its purpose is to influence & manipulate your opinions, emotions, attitudes, or behavior. • It seeks to “guide your choice” by exaggerating the truth & using hidden messages
- 21. Propaganda Target “Propaganda is aimed at the broad masses. It speaks the language of the people because it wants to be understood by the people.” –Joseph Goebbels
- 23. Five characteristics of propaganda 1. Propaganda is in the eye of the beholder. “I’m persuading. The other guy is using propaganda.” 2. Propaganda has a strong ideological bent. 3. Propaganda is institutional in nature. It is practiced by organized groups governments, corporations, social movements, special interests 4. Propaganda relies on mass persuasion television, radio, Internet, billboards 5. Propaganda tends to rely on ethically suspect methods of influence. deception, distortion, misrepresentation, or suppression of information.
- 24. Advertising is full of Propaganda Remember, propaganda is information, ideas, or rumors spread in order to help or harm a person, group, nation, or even a product. Advertisers use propaganda in order to persuade people to buy their products or services.
- 25. Types of Propaganda There are many types of propaganda Three common types are Bandwagon, Testimonial, and Name-Calling Bandwagon ads suggest that people should buy something because “everyone is doing this or buying this.” These ads say, “Join us!” Testimonial ads use famous, trusted, or popular celebrities to endorse their products. Name-Calling ads suggest that competing products are inferior. Sometimes Name-calling ads name the competing products directly; often they don’t.
- 26. Bandwagon •Everybody is doing this. •If you want to fit in, you need to “jump on the bandwagon” and do it too. •The implication is that you must JOIN in to FIT in.
- 27. BANDWAGON EXAMPLE This ad for Dove hair products uses women who are not models. The average woman can identify with the women in the ad. The women in the ad have very attractive hair. The message: If you use Dove hair products, you will have very attractive hair, too!
- 28. Name-calling •A links a person, or idea, to a negative symbol. •Examples: fascist, terrorist, Do we want an arrogant/corrupted politician to represent us?, thief
- 31. Testimonial •A public figure or celebrity endorses an idea, product, policy, or a candidate. •If someone famous uses this product, believes this idea, or supports this candidate, so should we. •Examples: an athlete appears on the shampoo commercial; an actor speaks at a political rally We love the person and then we use the product
- 32. Cont’d If we use the product we will all be as famous/ beautiful/ rich/ talented as mentioned celebrity.
- 35. How do we make sure that we are making informed choices, instead of allowing others to sway us in our decision-making?
- 36. WE make our own choices when: •we read and listen to reliable sources •we watch for combinations of truths and lies •we check for hidden messages •we watch for use of propaganda techniques
- 37. and, most importantly, WHEN WE LISTEN TO OUR OWN VOICES !
- 38. THANK YOU
Notes de l'éditeur
- What we know about propaganda is limited. Through this presentation I hope you to have a clear understanding of propaganda which we consume on a daily basis. See these following few examples and tell me what do you think about propaganda is . Which makes them propaganda
- Teacher note: use the following slides to elicit student responses; use the examples to have students analyze the propaganda technique. Students may provide examples from their own experiences Anti MALALA Propaganda
- That the war against Russia is JIHAD and the man to hunt is two headed communist
- ISIS follows ISLAM ? No. it’s propaganda…Moving on to I would like to state the definition of propaganda.
- Though it has negative sense now a days but it was used as positive in missionary activities in 17th century. Making today’s topic of timely importance
- Zubaida Apaa launched a Whitening Soap that promises to lighten your natural skin color and make it brighter. She went a little too far by saying “Let’s Make Pakistan Whiter!”
- Not only is it misleading but it is a down right lie and what I am about to share with you will make you furious! The “Natural Effect” as some call it, is false advertising at its finest. Have you been hoodwinked, scammed, bamboozled? I will admit that I have, and its why I continue to share this type of information as far as I can. I recently watched a video (see below) that discusses the topic of false advertising in “natural food’ labels in a humorous way while at the same time distressing you. The video points out that even though a food item is labeled “natural” or “100% natural” or “all-natural” it can still contain GMOs, antibiotics, chemicals, hormones, harmful preservatives and HFCS.
- Minister of propaganda of Nazi Germany
- Ask yourself, What is the evidence for and against this ad? Even though others are supporting it, why should I?
- Ask yourself, What does the name mean? Is there a real connection between the idea and the name being used?
- Ask yourself, Why should we regard this person as an expert or trust their testimony? Is there merit to the idea or product without the testimony?
- The beloved cricket star was the only celebrity to endorse a total of 13 television commercials for different brands such as Dettol, Voice mobiles, Servis Shoes, Meiji Milk, HBL, QMobile, Boom Boom Bubble Gum, Head & Shoulders, Warid, Haier Mobiles, Fair & Lovely, Samama City and Pepsi
- Presenter email: az_1947@hotmail.com