Bringing Intelligence to Everything - ICI - Printability and Graphic Communications Institute, Montreal, QC, Canada

1. Bringing intelligence to everything! Prepared by C. Bois & C. Canet ©ICI-2014 May

2. …”The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow!” Source: R. Murdoch

3. ©ICI-2014 May Agenda 1. Global context 2. The critical role of ICT 3. The “digital Darwinism” of the printed applications 4. Evolving needs, responsive solutions 3

4. ©ICI-2014 May 1. Global context 2. The critical role of ICT 3. The “digital Darwinism” of the printed applications 4. Evolving needs, responsive solutions Agenda SourceAPRE(AgenziaperlaPromozionedella RicercaEuropea-2013 4

5. ©ICI-2014 May Global context 5 Health Consciousness Convenience Increasing Costs Customization Appeal Aesthetics Environmental Issues Food & Energy Scarcity Scarcity of Materials Poisoning Anti-Tamperings Tracks and Trace Authenticity Source:HolstCentre-2013 Societal challenges

6. ©ICI-2014 May Global context 6 By 2040, 1 North-American on 4 will be over 65 Source:StatisticsCanada,2011 Source:UnitedNation,SocialSecurityand MedicareboardsofTrustees-2012 The challenge: How to assist and support of the elders? Silver economy: In-home care products and services to support autonomy

7. ©ICI-2014 May Global context 7 We live longer and we are more and more The challenge: How to share resources and limit environmental impact? Technical solutions to reduce disposable materials and energy consumption, limit wastes, … and do not compete with primary needs Source:NorwichUniversity,2012 Source:NorwichUniversity,2012

8. ©ICI-2014 May Global context 8 There is no comprehensive system to track a package of drugs from manufacturing to the pharmacy The challenges: How to track drugs worldwide? How to control the safety of online diagnostics and drugstores ? Source:PewHealthGroup,2013 35% of U.S. adults are online-diagnosers Indicators of anti-counterfeiting, correct labelling, good storage and shipment conditions controllable and understandable by the customer

9. ©ICI-2014 May 1. Global context 2. The critical role of ICT 3. The “digital Darwinism” of the printed applications 4. Evolving needs, responsive solutions Agenda 9 SourceIntel-2012

10. ©ICI-2014 May The critical role of ICT 10 Growth of the mobile internet on a global scale Three major facts • In 2003: 50 million devices connected worldwide to the internet • In 2010: 12.5 billion (1.8 per person) • By 2015 : 25 billions (3.5 per person) • By 2020 : 50 billions (6.7 per person) Increase of both the devices number and the ratio per person New Internet Protocol version, new communication protocols… The challenges: How to assign an IP address to each device? How to connect these 50 billions devices? 1

11. ©ICI-2014 May The critical role of ICT 11 Shift of the business model from “owning” to “using” computer resources Growth of the mobile internet on a global scale Three major facts 1 2

12. ©ICI-2014 May Shift of the business model from “owning” to “using” computer resources The critical role of ICT 12 • Increasing influence on society • Moving towards socialization by linking with other resources Growth of the mobile internet on a global scale Three major facts 1 2 3

13. ©ICI-2014 May The critical role of ICT 13 • Increasing influence on society • Moving towards socialization by linking with other resources Three major facts 3 In 2005 • No Twitter • Facebook was an obscure site (launched in 2004) • No iPhones (launched in 2007) • No iPads (launched in 2010) In 2010 • 106+ million Twitter users (700+ million in 2012) • 500 + million Facebook users • 50+ million iPhones sold • 10+ million iPads sold

14. ©ICI-2014 May The critical role of ICT 14 • Evident in many fields • Acceleration of the convergence of ICT and other industries • Originally started in the manufacturing industry, • Now encompasses all types of businesses and individuals And two key trends 1 2 ICT • Accelerate the evolution and development of other industries • Act as a catalyst to unite different industries Academic field Technological field Human resources Cultural field Public sector Industrial field SourceNTT-2012

15. ©ICI-2014 May ICT The critical role of ICT 15 3facts The background for the emergence of disruptive innovations Describe innovations that improve a product or service in ways that the market does not expect Improves the value of the existing markets Creates new markets or value networks ≠ 2keytrends

16. ©ICI-2014 May Emergence of disruptive innovations 16 under a digital format of all sorts of information, such as: • Data from sensors • Location data • And records of human behavior obtained from mobile phones Analysis of large amounts of information to generate an output useful for: • Marketing, • Providing personal services, • And solving social issues Towards a “Machine-to-Machine” communication + Intelligent systems for a more connected world…

17. ©ICI-2014 May Emergence of disruptive innovations 17 Intelligent systems for a more connected world… SourceIntel2013

18. ©ICI-2014 May Emergence of disruptive innovations 18 YOU are part of these applications !

19. ©ICI-2014 May 1. Global context 2. The critical role of ICT 3. The “digital Darwinism” of the printed applications 4. Evolving needs, responsive solution Agenda 19 GuangzhouKahoSpecialGlassCo.,Ltd

20. ©ICI-2014 May “Digital Darwinism” of the printed applications SourceDeLoitte2014 Printing field evolution 1445 1993 2010 2017 2020 20 Production size and customization level increase The evolution of consumer behavior when society and technology evolve faster than one’s ability to adapt Source Solis 2011

21. ©ICI-2014 May Same print for everybody in B&W Same print for everybody in color 1 to 1 & 1 to many print QR Code Databases Prepress Augmented Reality Financial transaction NFC Data, control… Sensors Smart label, Smart print, Smart packaging SourceICI2014 21 Genesis of an evolution Customized prints Communicant prints Connected prints Print Digital “Digital Darwinism” of the printed applications

22. ©ICI-2014 May 1. Global context 2. The critical role of ICT 3. The “digital Darwinism” of the printed applications 4. Evolving needs, responsive solutions Agenda 22 SourceHarryPotterinteractivemap

23. ©ICI-2014 May 23 Adoption of these technologies • The customer does not want a printed product anymore • The customer wants an application / an effect on a product Understand technical challenges Try on a short run first to adjust the concept Focus on the targetted functionality, and not on the toolbox Define the expected level of sophistication Adapt the features of the functionnal print to the customer’s need Evolving needs, responsive solutions

24. ©ICI-2014 May 1st step 2nd step 3rd step 24 …and it goes on Level of complexity Think and go outside of the box!!! Innovation level of the printed applications Adoption of these technologies Now, imagine what the customer desires • The customer does not want a printed product anymore • The customer wants an application / an effect on a product Evolving needs, responsive solutions

25. ©ICI-2014 May 25 Molson Coors Cans and bottles activated by cold temperature http://www.molsoncoor s.com Asahi (Showa Denko Aluminium) Indicator of temperature and of the level of he remaining liquid Baby bottle with temperature indicator Designed by Huang Tzu-Yu et al. “I need to control a threshold temperature” Evolving needs, responsive solutions

26. ©ICI-2014 May 26 Label aiming to control the storage temperature of foods http://www.lcrhallcrest.com “I need to control an optimum storage temperature” Evolving needs, responsive solutions

27. ©ICI-2014 May 27 Timestrip 1. Click to activate the system 2. When the critical temperature is overcome, the display in electrochromic ink displays information indicating the elapse of time http://www.timestrip.com Evolving needs, responsive solutions “I need to control an optimum storage temperature and the time it has between overcame”

28. ©ICI-2014 May 28 Warning message Sundown Sunblock, by DDB Brasil Ad campaign, 2011 “I need to change the colour of my product when exposed to sunlight” Evolving needs, responsive solutions This sunscreen reminds consumers when they need to apply or reapply sunscreen. http://www.ctiinks.com

30. ©ICI-2014 May 30 “I need to make my commercial in magazines the center of my 360° communication strategy” Evolving needs, responsive solutions

31. ©ICI-2014 May 31 Evolving needs, responsive solutions “I need my product to be experienced inside commercial magazines”

Bringing Intelligence to Everything - ICI - Printability and Graphic Communications Institute, Montreal, QC, Canada

Christine Canet

Bringing Intelligence to Everything - ICI - Printability and Graphic Communications Institute, Montreal, QC, Canada