1.
Bringing intelligence
to everything!
Prepared by C. Bois & C. Canet
©ICI-2014 May

2.
…”The world is changing very fast. Big
will not beat small anymore. It will be
the fast beating the slow!”
Source: R. Murdoch

3.
©ICI-2014 May
Agenda
1. Global context
2. The critical role of ICT
3. The “digital Darwinism” of the printed
applications
4. Evolving needs, responsive solutions
3

4.
©ICI-2014 May
1. Global context
2. The critical role of ICT
3. The “digital Darwinism” of the printed
applications
4. Evolving needs, responsive solutions
Agenda
SourceAPRE(AgenziaperlaPromozionedella
RicercaEuropea-2013
4

5.
©ICI-2014 May
Global context
5
Health
Consciousness
Convenience
Increasing Costs
Customization
Appeal
Aesthetics
Environmental Issues
Food & Energy Scarcity
Scarcity of Materials
Poisoning
Anti-Tamperings
Tracks and Trace
Authenticity
Source:HolstCentre-2013
Societal challenges

6.
©ICI-2014 May
Global context
6
By 2040, 1 North-American on 4 will be over 65
Source:StatisticsCanada,2011
Source:UnitedNation,SocialSecurityand
MedicareboardsofTrustees-2012
The challenge: How to assist and support of the elders?
Silver economy:
In-home care products and services to support autonomy

7.
©ICI-2014 May
Global context
7
We live longer and we are more and more
The challenge: How to share resources and limit environmental impact?
Technical solutions to reduce disposable materials and energy
consumption, limit wastes, … and do not compete with primary needs
Source:NorwichUniversity,2012
Source:NorwichUniversity,2012

8.
©ICI-2014 May
Global context
8
There is no comprehensive system to track a package of drugs from
manufacturing to the pharmacy
The challenges: How to track drugs worldwide?
How to control the safety of online diagnostics and drugstores ?
Source:PewHealthGroup,2013
35% of U.S. adults are online-diagnosers
Indicators of anti-counterfeiting, correct labelling, good storage and
shipment conditions controllable and understandable by the customer

9.
©ICI-2014 May
1. Global context
2. The critical role of ICT
3. The “digital Darwinism” of the printed
applications
4. Evolving needs, responsive solutions
Agenda
9
SourceIntel-2012

10.
©ICI-2014 May
The critical role of ICT
10
Growth of the mobile internet on a
global scale
Three major facts
• In 2003: 50 million devices connected worldwide to the internet
• In 2010: 12.5 billion (1.8 per person)
• By 2015 : 25 billions (3.5 per person)
• By 2020 : 50 billions (6.7 per person)
Increase of both the devices number and the ratio per person
New Internet Protocol version, new communication protocols…
The challenges:
How to assign an IP address to each device?
How to connect these 50 billions devices?
1

11.
©ICI-2014 May
The critical role of ICT
11
Shift of the business model from
“owning” to “using” computer
resources
Growth of the mobile internet on a
global scale
Three major facts
1
2

12.
©ICI-2014 May
Shift of the business model from
“owning” to “using” computer
resources
The critical role of ICT
12
• Increasing influence on society
• Moving towards socialization by
linking with other resources
Growth of the mobile internet on a
global scale
Three major facts
1
2
3

13.
©ICI-2014 May
The critical role of ICT
13
• Increasing influence on society
• Moving towards socialization by
linking with other resources
Three major facts
3
In 2005
• No Twitter
• Facebook was an obscure
site (launched in 2004)
• No iPhones (launched in
2007)
• No iPads (launched in 2010)
In 2010
• 106+ million Twitter users
(700+ million in 2012)
• 500 + million Facebook
users
• 50+ million iPhones sold
• 10+ million iPads sold

14.
©ICI-2014 May
The critical role of ICT
14
• Evident in many fields
• Acceleration of the
convergence of ICT and
other industries
• Originally started in the manufacturing
industry,
• Now encompasses all types of
businesses and individuals
And two key trends
1
2 ICT
• Accelerate the evolution and
development of other industries
• Act as a catalyst to unite different
industries
Academic
field
Technological
field
Human
resources
Cultural
field
Public
sector
Industrial
field
SourceNTT-2012

15.
©ICI-2014 May
ICT
The critical role of ICT
15
3facts
The background for the emergence of disruptive innovations
Describe innovations that improve a product or service in ways
that the market does not expect
Improves the value of the
existing markets
Creates new markets or
value networks
≠
2keytrends

16.
©ICI-2014 May
Emergence of disruptive innovations
16
under a digital format of all sorts of
information, such as:
• Data from sensors
• Location data
• And records of human behavior obtained from mobile phones
Analysis of large amounts of information to generate an output useful
for:
• Marketing,
• Providing personal services,
• And solving social issues
Towards a “Machine-to-Machine” communication
+
Intelligent systems for a more connected world…

17.
©ICI-2014 May
Emergence of disruptive innovations
17
Intelligent systems for a more connected world…
SourceIntel2013

18.
©ICI-2014 May
Emergence of disruptive innovations
18
YOU are part of these applications !

19.
©ICI-2014 May
1. Global context
2. The critical role of ICT
3. The “digital Darwinism” of the printed
applications
4. Evolving needs, responsive solution
Agenda
19
GuangzhouKahoSpecialGlassCo.,Ltd

20.
©ICI-2014 May
“Digital Darwinism” of the printed applications
SourceDeLoitte2014
Printing field evolution
1445 1993 2010 2017 2020
20
Production size and customization level increase
The evolution of consumer behavior when society
and technology evolve faster than
one’s ability to adapt
Source Solis 2011

21.
©ICI-2014 May
Same print for
everybody in
B&W
Same print for
everybody in
color
1 to 1 & 1 to
many print
QR Code
Databases
Prepress
Augmented
Reality
Financial
transaction
NFC
Data,
control…
Sensors
Smart label,
Smart print,
Smart packaging
SourceICI2014
21
Genesis of an evolution
Customized
prints
Communicant
prints
Connected
prints
Print Digital
“Digital Darwinism” of the printed applications

22.
©ICI-2014 May
1. Global context
2. The critical role of ICT
3. The “digital Darwinism” of the printed
applications
4. Evolving needs, responsive solutions
Agenda
22
SourceHarryPotterinteractivemap

23.
©ICI-2014 May 23
Adoption of these technologies
• The customer does not want a printed product anymore
• The customer wants an application / an effect on a product
Understand technical challenges
Try on a short run first to adjust the concept
Focus on the targetted functionality, and not on the toolbox
Define the expected level of sophistication
Adapt the features of the functionnal print to the customer’s need
Evolving needs, responsive solutions

24.
©ICI-2014 May
1st step
2nd step
3rd step
24
…and it goes on
Level of
complexity
Think and go outside of
the box!!!
Innovation level of the
printed applications
Adoption of these technologies
Now, imagine what the customer desires
• The customer does not want a printed product anymore
• The customer wants an application / an effect on a product
Evolving needs, responsive solutions

25.
©ICI-2014 May 25
Molson Coors
Cans and bottles
activated by cold
temperature
http://www.molsoncoor
s.com
Asahi (Showa Denko Aluminium)
Indicator of temperature
and of the level of
he remaining liquid
Baby bottle with
temperature indicator
Designed by Huang Tzu-Yu
et al.
“I need to control a threshold temperature”
Evolving needs, responsive solutions

26.
©ICI-2014 May 26
Label aiming to control the
storage temperature of
foods
http://www.lcrhallcrest.com
“I need to control an optimum storage temperature”
Evolving needs, responsive solutions

27.
©ICI-2014 May 27
Timestrip
1. Click to activate the system
2. When the critical temperature
is overcome, the display in
electrochromic ink displays
information indicating the
elapse of time
http://www.timestrip.com
Evolving needs, responsive solutions
“I need to control an optimum storage temperature and the time it
has between overcame”

28.
©ICI-2014 May 28
Warning
message
Sundown
Sunblock, by
DDB Brasil
Ad campaign,
2011
“I need to change the colour of my product when exposed to sunlight”
Evolving needs, responsive solutions
This sunscreen reminds
consumers when they need
to apply or reapply
sunscreen.
http://www.ctiinks.com

29.
©ICI-2014 May 29
Evolving needs, responsive solutions
“I need to emphasize and animate my
marketing message”

30.
©ICI-2014 May 30
“I need to make my commercial in magazines
the center of my 360° communication
strategy”
Evolving needs, responsive solutions

31.
©ICI-2014 May 31
Evolving needs, responsive solutions
“I need my product to be experienced inside
commercial magazines”

32.
Thank you!
©ICI-2014 May