Presentation about platforms and FI-PPP for the eChallenges 2012 conference, Lisbon (Portugal), 17 October 2012

1. Value Creation Potential of
Applications, Services
and Platforms –
Friends, fools, family,
and funding agencies
Arian Zwegers
European Commission
Communication Networks, Content & Technology

2. The ICT world is changing
Example of Apple
2009Q2 2012Q2
Unit share top smartphone platforms
http://www.asymco.com/2012/08/21/the-interlopers/
http://www.asymco.com/2012/08/15/american-exceptionalism/

3. The ICT world is changing
Example of Apple
http://www.asymco.com/2012/08/21/the-interlopers/
http://www.asymco.com/2012/08/15/american-exceptionalism/

4. The ICT world is changing
Sample of 50+ global ICT firms
US: n = 27
Asia: n = 11
EU: n = 18
Net sales % change
2012Q2 vs 2007Q2
US: +48%
Asia: +50%
EU: -12%
Source: European Commission

5. The ICT world is changing
Tech wars?
http://www.fastcompany.com/magazine/160/tech-wars-2012-amazon-apple-google-facebook

6. Platforms
• Common base
• Openish
• Platform vs product
– Essential function
– Easy to build-upon
– Difficult to substitute for

7. Platforms
Network effects
• 1-sided
• 2-sided
Partly taken from Pieter Ballon, IBBT

8. Platforms
How to get started?
Who will pay?
Q2:
Third party
applications
Q1:
Platforms
Q3:
Users

9. FI-PPP
Programme Architecture
Call 1 Call 2 Call 3
CONCORD: Programme Facilitation & Support
INFINITY: Capacity Building & Infrastructure
FINEST
Obj 1.9 Capacity Building
INSTANT MOBILITY
USE CASES
SMARTAGRIFOOD
Obj 1.8 Use Case Trials
FINSENY Platform
SAFECITY Platforms
Up to 5 Trials Expansion of
usage
Use Cases
OUTSMART
FI-CONTENT
Obj 1.8 Use Case Trials
ENVIROFI
Platform Technology Foundation
FI-WARE components TF Extension and Usage
2010 2011 2012 2013 2014 2015
Phase 1 Phase 2 Phase 3

10. FI-PPP
From platform components to platforms
Use Case Trial
FI-WARE
GE GE
FI-WARE Instance
= platform
GE GE GE
GE GE
assemble…
Platform Products
Third party
platform
GE = Generic Enabler
Source: FI-WARE consortium

11. FI-PPP
Call 3
Infrastructures
Scenarios UC
platforms
Incubators
Generic
Enablers Infrastructure
providers
Regional Public sector
policies
Company Services and
Entrepreneurial applications
investment funds
communities

12. Platforms
How to support take-up?

13. European Commission
Dave McClure, http://www.slideshare.net/dmc500hats/why-not-to-do-a-startup

14. Developer communities

15. And for the rest?

16. Just try?
“Trying is the first step to failure” “Trying is the first step to success”

17. For more information
Net Innovation
http://ec.europa.eu/foi
http://ec.europa.eu/information_society/activities/col
lectiveawareness/index_en.htm
Future Internet
http://www.fi-ppp.eu/
@FI_PPP
This presentation
http://www.slideshare.net/azwegers
E-mail
Arian.Zwegers@ec.europa.eu

18. Image credits
• Slide 1, Vasco da Gama Bridge, by Guillermo Fdez, http://www.photos4travel.com/lisbon_portugal/Vasco-da-
Gama-Bridge_lisbon.jpg
• Slide 2-3, Steve Jobs with apple in hand, Financial Times
• Slide 3, three apples, http://salmagundi2.blogspot.be/2012/04/3-big-apples.html
• Slide 6, Easter Island ahu, Arian Zwegers
• Slide 7, 1-sided network effect, adapted from Wikipedia by Mike Bergman, http://www.mkbergman.com/837/the-
law-of-linked-data/
• Slide 7, 2-sided network effect, Wikipedia, http://en.wikipedia.org/wiki/Two-sided_market
• Slide 8, chicken and egg, by By Jim Crossley (CC BY-NC-SA 2.0),
http://www.flickr.com/photos/raindog/2882361413/
• Slide 11, lady with EU flag, David Parkins published in The Economist
• Slide 11, Bathing in money, http://www.thegreatilluminator.com/blog/?p=9832
• Slide 12, lift off, http://news.bbc.co.uk/2/hi/science/nature/8050157.stm
• Slide 12, bull’s eye, http://blog.aicpa.org/2012/05/the-brand-you-your-bio.html
• Slide 12, counting money,
http://www.utilityweek.co.uk/news/news_story.asp?id=168799&title=Customers+comfortable+with+cross+subsi
dies...but+don%27t+trust+firms
• Slide 12, RIM developer contest, http://e27.sg/2012/09/11/rim-follows-through-with-us10k-developer-
commitment-program/
• Slide 14, Campus Party, http://www.efectosocial.net/2011/04/14/costos-de-campus-party-2011-cpmx2011/
• Slide 15, Queen – I want to break free video, http://vimeo.com/32406817
• Slide 16, experiment, Flickr image by Lab Science Career (CC BY-NC-SA 2.0),
http://www.flickr.com/photos/69303039@N05/6302665609