Learn more about how you can grow customer lifetime value with omnichannel loyalty marketing solutions in this helpful presentation from bLoyal.

1. Introduction to
Omnichannel Loyalty
from

2. No matter what industry you’re in, your
customers’ shopping experience has probably
evolved dramatically over the last 10 years.

3. Customer who were once content to simply
visit your website or store,

4. now learn about, engage, and transact with your business
through an ever-widening network of platforms, channels,
and devices.

5. Customers expect effortless
synchronization of their shopping
history, favorite products and payment
methods between touchpoints.
All in real time.

6. So, how do you reach
customers in all of the places
they now spend time?

7. While many organizations end up
buried in a patchwork of backend tools,
including outbound marketing software,
business intelligence applications,
accounting programs, and more,
there’s a better way.

8. Omnichannel loyalty software connects directly to your existing
POS or eCommerce-based software solution to provide the kind
of in-flow loyalty and rewards that can move the needle on your
business goals.

9. Behind the scenes, these programs
offer a cloud-based CRM that acts as
a backbone for your mission-critical
platforms and software.

10. And connects individual
customer profiles across
every touchpoint.

11. Each shopper has a single record
that is accessed and updated
across all channels, every time
they engage with you.

12. Whether that be in-store, online, or through
mobile applications.

13. Sign up new customers up anywhere,
and from nearly any device.
Sign up

14. This includes text, email, your website,
applications, social, and more.
Create, distribute, and redeem loyalty-
based promotions, in real time, over all
the platforms you do business.

15. Create and launch campaigns and
check in on their performance from
anywhere in the world.

16. ...and while these are all great
tools, omnichannel loyalty can be
leveraged for so much more.

17. Because your inventory is integrated
down to the SKU level, you can now
tell exactly which products are driving
sales over what channels, and to what
segment of customers.

18. Include and exclude specific products and their variants
in order to better understand how you can introduce new
products or more quickly move old ones.

19. As you complete your first campaign, data regarding
customer’s preferred products, channels, and purchase
locations can be used to deliver highly relevant marketing.
Micro-targeted loyalty
campaigns are 3x more likely
to gain a response and grow
your customer base.

20. Finally, tell detailed stories about your customer’s path-to-
purchase and how these campaigns are moving the needle
on your bottom line. Adapt your marketing strategy to focus
on the efforts that work and cut the ones that don’t.
Pro Tip
Check out our Omnichannel Shopping
Experiences blog to learn more.

21. Omnichannel loyalty levels the playing field by
enabling you to compete at scale against even the
largest competitors.

22. Want to know more?

23. Visit us at www.bloyal.com or contact our team of
loyalty professionals at sales@bloyal.com
Want to know more?