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principle of management “How Manager To Be A Good Manager Innovator”
- 2. Kentucky Fried Chicken “How Manager To Be A Good Manager Innovator”
- 3. Group Members Waqas Mushtaq (L4f12mcom0151) Rabia Saifullah (L4f12mcom2160) Nasir Masood (L4f12mcom0145) Hina Shahzad (L4f12mcom2160) Asif Khan (L4f12mcom2156) Mannan Ikram (L4f12mcom2174)
- 4. Special thanks to Mr. ASIM ASHIQ (Unit businessManager) who provided us all the necessary information about the good manager as a innovators of KFC to complete this project.
- 7. INNOVATION “INNOVATION IS ANYTHING THAT PROVIDES A NEW PRECEIVED BENEFITS TO A CUSTOMER OR EMPLOYEE” “INNOVATION IS A CREATIVITY WITH A JOB TO DO”
- 8. History
- 9. HISTORY • KFC Corporation (KFC founded and also known as Kentucky Fried chicken) is a chain of fast food restaurants based in Louisville, Kentucky in United States. •KFC primarily sells chicken pieces, wraps, salads and sandwiches. •KFC is the world largest and most well known chicken restaurant, with chain in more then 10 thousands locations and world wire in 80 countries. •In Pakistan it was launched in1997, Gulshan-E-Iqbal , Karachi. •Presently in Pakistan, it is been operated by Cupola, a Dubai based multinational company involved in several business.
- 10. INTRODUCTION •KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant chain. •More than 11000 outlets •85 countries and territories around the world. •8 million customers each day. •KFC is called “home meal replacement”
- 11. Kentucky FRIED CHICKS MISSION “To be the leader in western style restaurants through friendly service, good quality food and clean atmosphere”
- 12. VISSION Kentucky FRIED CHICKS •Food, fun & festival, this is what KFC is all about. Leading the market since its inception •KFC provides the ultimate chicken meals for a chicken loving nation. •Be It Colonel sanders secret original recipe chicken or the HOT and SPICY Version, every bite brings a yum on our face. At KFC we can proudly say “We do chicken right”
- 14. PHILOSOPHY OF KFC CHAMPS PROGRAMME CHAMPS stands for the six universal areas of the customer expectation common to all cultures and all restaurants concept
- 15. CLEANLINESS HOSPITALITY MAINTANENCE OF FACILITIES PRODUCT’S QUALITY SPEED OR SERVICES CUSTOMER’S EXPECTATION
- 16. ARABIAN RICE CURRENT PRODUCTS MACHO’S BURGER ZINGER BURGER HOT WINGS NUGGETS HOT AND CHRISPY SOUP FRIES CHICKEN BURGER
- 17. COMPETITORS Mc Donald’s HARDEES Subway BEST CHOICE
- 18. COMPETITORS ON DEMOGRAPHIC BASIS AFC IFC
- 20. KFC Mc Donald’s 1. Spicy food rather than boiled food. 2. Arabian rice and zinger burger. 3. Free delivery. 4. Local staff and highly qualified because local staff can better deal with customers. 5. Chicken is used in all community. 6. KFC uses top to bottom and bottom to top approach in their management. 1. French fries burger 2. Big Mac 3. Charges on home delivery. 4. Its staff is consist of simple graduate and give them training. 5. Beef is banned in some community. 6. Mc Donald’s use top to bottom approach in their management.
- 21. BUILDING SUSTAINABLE COMPETITIVE ADVANTAGE • Customer perception • Create goodwill • Put a least impression on computer Positioning • CRM • Train employees for CS. • Better services for customers Service • Its another important factor of KFC which gives a competitive advantage that they have created customer database. Database Retailing • KFC is doing a unique merchandising due to its taste Unique Merchandise and it’s a major factor of KFC.
- 22. VENDOR RELATIONSHIP UNILEVER KFC K&N CESA BAKERY PEPSI COLA
- 24. •Raw material at low rates •Best quality •Superior quality of raw material •Credit facility •Special discount
- 25. EMPLOYEE’S MOTIVATION •Extra rewards •Commissions •Friendly environment •Good behavior •Job security •A proper systematic approach system
- 26. HUMAN RESOURCES STRATEGY KFC hiring and retaining the right employees critical to the success of your restaurant’s operation. •Area Manger •General Manager •Assistant Manager •Administration Training &Development Trainee •Customer Service Team Member •Customer Service Team Members
- 28. INCENTIVES TO EMPLOYEES •Leave Fare Assistance •Bonuses •Good Remuneration •Health Insurance •Extra Incentives •Mobile Phone Plus Bill •Fuel And Petrol Allowance •Laptop And Car •Medical Allowance
- 29. Employee commitment •Tour Trips •Meetings And Discussion •Fun In Get Together •Behavioral •Skill Through Training And Development •Good Working Environment •Handsome Salary
- 30. SWOT Analysis STRENGTHS WEAKNESS OPPORTUNITIES THREATS
- 32. PROMOTION “Promotion is the method used to inform and educate the chosen target audience about the organization and its products”
- 33. PROMOTION SOURCES Advertising Personal Selling Sales Promotion Public Relations
- 34. Short-Term Recommendations Local Food Comfortable Restaurant Environmentally Friendly
- 35. Long-Term Recommendations Attract Children Find a Good Supplier Build Healthy Image
- 36. CONCLUSION • Animal welfare program for poultry • Co-branding • High customer demand • Sustainable and successful franchise Thank you for your attention!