SlideShare a Scribd company logo
1 of 48
Transform your passion to business
Jakub Holý
Street Light Production s.r.o.
MY STORY
CASE STUDY: PlayStation
1. ONLINE SALES
2. PS STORE REGISTRATION
3. BRAND AWARNESS
+10%
+10%
+10%
+17,5%
+13%
+21%
BUSINESS OBJECTIVES REALITY
 BUDGET:
 OTHER
70% SAVINGS COMPARED TO STANDARD ONLINE
ADVERTISEMENT
AMBASSADOR BELIEVABLE ENGAGEMENT
CASE STUDY: PEKÁČ BUCHET
CHARITY CHALLENG
3000 ENGAGED PEOPLE ON SOCIAL MEDIA
350 000 CZK RAISED
6 YOUTUBERS + 12 VIPs
14k LIKES IN 2 WEEKS
VIDEO
WE MOVE TOWARDS A
WORLD WHERE VIDEO
IS AT THE HEART OF ALL
OUR SERVICES
Mark Zuckerberg, July 27, 2016
“ “
WHAT
ABOUT
OFF-LINE
A LOT
30% OF
6 000
passion
How
IF YOU WANT MORE
GIVE ME A CALL
Sure you can find me on social networks
or email me or we can have chat now
IF YOU WANT MORE GIVE
ME A CALL

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Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)

  • 1.
  • 2. Transform your passion to business Jakub Holý Street Light Production s.r.o. MY STORY
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. CASE STUDY: PlayStation 1. ONLINE SALES 2. PS STORE REGISTRATION 3. BRAND AWARNESS +10% +10% +10% +17,5% +13% +21% BUSINESS OBJECTIVES REALITY  BUDGET:  OTHER 70% SAVINGS COMPARED TO STANDARD ONLINE ADVERTISEMENT AMBASSADOR BELIEVABLE ENGAGEMENT
  • 13. CASE STUDY: PEKÁČ BUCHET CHARITY CHALLENG 3000 ENGAGED PEOPLE ON SOCIAL MEDIA 350 000 CZK RAISED 6 YOUTUBERS + 12 VIPs 14k LIKES IN 2 WEEKS
  • 14. VIDEO
  • 15.
  • 16.
  • 17. WE MOVE TOWARDS A WORLD WHERE VIDEO IS AT THE HEART OF ALL OUR SERVICES Mark Zuckerberg, July 27, 2016 “ “
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. A LOT
  • 29.
  • 31.
  • 32.
  • 33. 6 000
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 43.
  • 44. How
  • 45.
  • 46.
  • 47. IF YOU WANT MORE GIVE ME A CALL Sure you can find me on social networks or email me or we can have chat now
  • 48. IF YOU WANT MORE GIVE ME A CALL

Editor's Notes

  1. Replace this photo with your own by going to Insert  Photo  Picture from File.
  2. 20th Anniversary console 2 years ago
  3. video
  4. ANNIVERSARY SCREENSHOTS
  5. GEME ONLY SOLD THROUGH YOUTUBERS
  6. BIGGEST PLAYER YOUTUBE FACEBOOK VIDEOS HAS A WAY HIGHER REACH THEN PHOTOS OR OTHER CONTENT TWITTER IS PUSHING VIDEOS INSTAGRAM INTRODUCED INSTAGRAM STORIES ALSO SNAPCHAT IS STILL HERE
  7. NETFLIX IS KICKING ASS OF CABLE TVs AMAZON IS PAYING CONTENT CREATORS TO CREATE FOR THEM
  8. BUT YOUTUBE DOES IT BEST – WHY????
  9. MONEY EVERYONE CAN CREATE SHARE GET MONEY EASILY WITHOUT ANY SKILL - NEARLY
  10. BUT – NEW POLICY DEMONITISING VIDEOS NUDITY, SWARING ETC ALGORYTHM NOT PERSON
  11. ADVERTISEMENT ON YOUTUBE PAID VIDEO ADS ETC YOUTUBER CAN MAKE A GOOD LIVING WITH 200 000 SUBS 2K EURO
  12. PAID CAMPAIGNS VIDEO PRESENTATION PRODUCT PLACEMENT INFORMATION LINK ON SOUCIAL MEDIA TWITTER FACEBOOK INSTAGRAM ETC
  13. BUT CAN YOU MAKE MONEY AS A YOUTUBER OFFLINE
  14. BUT CAN YOU MAKE MONEY AS A YOUTUBER OFFLINE
  15. BUT CAN YOU MAKE MONEY AS A YOUTUBER OFFLINE
  16. SO WHAT IS MISSING ?
  17. XMAS BESTSELLER IN THE FIRST WEEK (10K) CONTENT A STORY TIPS ABOUT YOUTUBERS PHOTOS
  18. XMAS BESTSELLER IN THE FIRST WEEK (10K) CONTENT A STORY TIPS ABOUT YOUTUBERS PHOTOS
  19. SO WHAT IS MISSING ?
  20. SO WHAT IS MISSING ?
  21. SO WHAT IS MISSING ?
  22. SO WHAT IS MISSING ?
  23. VIDEO
  24. SO WHAT IS MISSING ?
  25. 30 theater SOLD out MINISTRY OF SCHOOL EDUCATION
  26. SO WHAT IS MISSING ?
  27. BRAVO END VIP WHO CARES 70 K CZ 20 K SK
  28. NOT ABOUT YOUTUBERS BUT FROM YOUTUBERS
  29. 2016 GRAPHIC DESIGN
  30. BUSINESS NOW I HOPE YOU UNDERSTAND THAT YOU CAN TURN ADVERTISEMENT WITH YOUTUBER INTO SALES/BRAND AWARNESS/BRING PEOPLE TO YOUR STORE ETC.
  31. 2016 GRAPHIC DESIGN
  32. HOW TO WORK WITH YOUTUBERS DIRECT OR AGENCY ADVANTAGES DISADVANTAGES
  33. WHAT TO AVOID PICKING THE CORRECT YOUTUBER – HATER, IDIOT CORRECT YOUTUBER FOR A PRODUCT
  34. PRODUCT PLACEMENT MUST BE BELIEVABLE OR IT IS FOR NOTHING