This presentation is based on a recent Babelway webinar, during which we discussed the challenges and opportunities of B2B integration and how this new cloud delivery model can bring value to both your organization and your trading partners.

1. Five Reasons to Move B2B Integration
to the Cloud

2. Who’s talking?
Francois Van Uffelen
BABELWAY
Co-Founder and Managing Director
Francois Van Uffelen
BABELWAY
Co-Founder and Managing Director

3. Agenda
• Introduction to the Cloud and B2B data integration
• Five primary pain points faced by Businesses, IT
departments and their trading partners
• The promise of the Integration Platform-as-a-Service
model
• Introduction to the Cloud and B2B data integration
• Five primary pain points faced by Businesses, IT
departments and their trading partners
• The promise of the Integration Platform-as-a-Service
model

4. What is B2B Integration?
B2B integration is the activity of automating document exchanges between two
business partners, usually a supplier and a customer. B2B integration replaces
manual processes with electronic processes, allowing businesses to connect to
trading partners globally, improve quality & accuracy of data, increase real-time
visibility and operational reactivity in their supply chain, reduce cost and increase
sales with business partners
B2B integration is the activity of automating document exchanges between two
business partners, usually a supplier and a customer. B2B integration replaces
manual processes with electronic processes, allowing businesses to connect to
trading partners globally, improve quality & accuracy of data, increase real-time
visibility and operational reactivity in their supply chain, reduce cost and increase
sales with business partners

5. Traditional Solutions
In-house Integration
software
Outsourced
Integration
A traditional outsourced solution allows
businesses to avoid the cost and
complexity of translating message
formats and communication protocols
themselves. By allowing a third party hub
to manage their exchanges, however,
businesses can lose control over their
interaction with trading partners
A traditional outsourced solution allows
businesses to avoid the cost and
complexity of translating message
formats and communication protocols
themselves. By allowing a third party hub
to manage their exchanges, however,
businesses can lose control over their
interaction with trading partners
A traditional in-house solution is typically
deployed by an individual IT environment
that incorporates each partner’s requests
in the system. This solution is often used
by large companies that can justify cost
due to a large volume of exchanges, but
requires monetary investment and in-
house skills
A traditional in-house solution is typically
deployed by an individual IT environment
that incorporates each partner’s requests
in the system. This solution is often used
by large companies that can justify cost
due to a large volume of exchanges, but
requires monetary investment and in-
house skills

6. 5 Pain Points for Businesses
Business lacks controlBusiness lacks control
11
Onboarding projects take foreverOnboarding projects take forever
22
IT resources are divertedIT resources are diverted
33
Regulation compliance creates disruptionRegulation compliance creates disruption
44
Partner requests destroy valuePartner requests destroy value
55

7. The Ideal Solution
Integration is a business process: instead of an IT project, in
which business lacks control
Integration is a business process: instead of an IT project, in
which business lacks control
11
Always up-to-date: instead of a solution that does not comply
with the latest technology or regulations
Always up-to-date: instead of a solution that does not comply
with the latest technology or regulations
22
No ‘No Man’s Land’: instead of a solution requiring an
intermediary for integration and message tracking
No ‘No Man’s Land’: instead of a solution requiring an
intermediary for integration and message tracking
33
Independent from partners: instead of a solution imposed by
your partners that does not fit your business needs
Independent from partners: instead of a solution imposed by
your partners that does not fit your business needs
44
Low cost: instead of a solution requiring high investment in internal
software and IT resources
Low cost: instead of a solution requiring high investment in internal
software and IT resources
55

8. The Cloud Stack
Infrastructure
Platforms
Applications
The cloud stack is
simply a way to
represent applications
in the cloud. Salesforce
has pioneered the
software as a service
model, while amazon
has pioneered the
infrastructure as a
service model. Finally,
there are platforms
offering a range of
services that enable
building these
applications
The cloud stack is
simply a way to
represent applications
in the cloud. Salesforce
has pioneered the
software as a service
model, while amazon
has pioneered the
infrastructure as a
service model. Finally,
there are platforms
offering a range of
services that enable
building these
applications

9. Introducing iPaaS
“Integration platform as a service (iPaaS) is a suite of cloud
services enabling development, execution and governance
of integration flows connecting any combination of on
premises and cloud-based processes, services, applications
and data within individual, or across multiple,
organizations.”
“Integration platform as a service (iPaaS) is a suite of cloud
services enabling development, execution and governance
of integration flows connecting any combination of on
premises and cloud-based processes, services, applications
and data within individual, or across multiple,
organizations.”
Gartner, “Integration Platform as a Service: Moving Integration to the
Cloud.” 2011

10. Breaking Down PaaS Solutions
Platform-as-a-Service
aPaaS iPaaS
iPaaS solutions enable users to
integrate applications with one
another. Babelway is an iPaaS
platform with a particular focus
on B2B integration
iPaaS solutions enable users to
integrate applications with one
another. Babelway is an iPaaS
platform with a particular focus
on B2B integration
Application platform-as-a-
service solutions are platforms
with which users can build
applications. Force.com is one
example of an aPaaS solution
Application platform-as-a-
service solutions are platforms
with which users can build
applications. Force.com is one
example of an aPaaS solution

11. Take - Away

12. Thank You!
If you are interested in learning more, please don’t hesitate
to contact us:
Email: info@babelway.com
Phone: +32-10-390013
Web: www.babelway.com
If you are interested in learning more, please don’t hesitate
to contact us:
Email: info@babelway.com
Phone: +32-10-390013
Web: www.babelway.com