We created 4 stories within the Enterprise Architecture team to show how VRT has to prepare itself to stay relevant the coming years. These 4 stories take into account the upcoming trends, the contract we have with the Belgian government, customer needs and the reality and culture of today.
These stories are clusters of business capabilities, translated in roadmaps by using value streams. Furthermore, these stories are supported by a functional domain model, information model, application en infrastructure architecture to show the impact on the level of: processes, organisation, technology and information.
4. Honestly, I’m sick and tired of the fact that our public
broadcaster can be so left minded.
“
Who is VRT– Too …?
”
“I can not escape the idea that there is evidence
of an existing sympathy for right wing-parties.
. ”
“In my opinion, it’s about time that VRT reflects about the way
they lie on the base of the polarization of our society
”
5. Whenever I make mushroom soup, the colour turns grey, how can I
prevent this? I know adding lemon can help, but can that be done for
soup?
“
Who is VRT– But also…?
”
“I’m watching VRT for many years now, recently I
saw something about an older man and horses.
Can you let me know which program this was?
.
”
“Dear, somewhere between 1995 and 1997 I heard a song on
Radio 2. It was a typical Peruvian song with a pan flute, guitar
and soft voices. The lyrics were like “zazaza”. I hope you can
help me finding that song.
”
16. We want to create content with less human resources
and offer this content in more different formats to reach
a broader public range"
“
The Storybook – Engage
”
“We need more time for
creativity & the creatives
”“We want to offer more personalized
content and create it where it happens
”
24. The A-Models – Functional Model & Application Architecture Model for the rationalization of our application landscape
Journey op maat faciliteren
Innovatie
faciliteren
Diensten aan de mediagebruiker
Uitvoeren van niet sector-specifieke ondersteunende activiteiten
Uitbaten van
diensten aan derde
partijen
Realiseren van content en touchpoints
Uitbaten van diensten aan mediagebruiker
Uitvoeren van mediasector specifieke ondersteunende activiteiten
Versterken van het
media ecosysteem
Produceren van content
Publiceren van
content
Plannen van aanbod en resources
Strategische beslissingen nemen over ons aanbod
Aanbod verrijkt met metadata bewaren, beheren en ontsluiten
Afleveren aan / Connecteren met mediagebruiker
Uitzenden van content
Exploiteren
van
afgeleiden
Media-
gebruiker
leren
kennen
Succes &
appreciatie
van een
stuk
aanbod
meten
Content klaarmaken
voor publicatie
Produceren van touchpoints
Aankopen van content
Aankopen van touchpoints
Touchpoints
klaarmaken voor
release
Participeren en interageren
Gaming
Luisteren naar audio
livestream
On demand
luisteren
naar audio
content
Ondemand kijken naar
audiovisuele content
Proactief
gewezen
worden
op
aanbod
relevant
voor mij
Zelf
makkelijk
relevante
content
vinden
Artikel
lezen
Merchandising &
afgeleide producten
kopen
Interactie & Dialoog
ondersteunen
Wetten en
richtlijnen
naleven
Kijken naar audiovisuele
livestream
Sturen van
gerichte
uitgaande
communicatie
Distribueren via
verkoop-punten
Concepten
bedenken
vanuit
360°
Redactie
Structuur &
kwaliteit
bewaken
Betalende
evenementen
bijwonen
Dienstenaanderdepartijen
CrossCuttingConcerns
Marketing
...
Adverteerder
Andere
mediabedrijven
Evenement
Organisatoren
Distributeurs
VAR &
Pebble
VIAA
(ArchiveringsInstituut)
25. The A-Models – Functional Model to discuss how our organization must look like
26. The A-Models – Functional Model and Value Streams to build a value based project portfolio
•
•
•
27.
28. 1. PLANT IT
2. BUILD IT
3. GO FOR IT
Technology & Innovation - Frank Lemmens
29. 1. PLANT IT
2. BUILD IT
3. GO FAR IT
Technology & Innovation - Frank Lemmens