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AI, the new Top Sport
of Business
Birgit Hay
Maximise your success
with AI
Once upon a time,
there was an 16 year old
Indian boy
who was an outstanding
talented cricket player
Source & Photo Credits: Sachin Tendulkar Instagram
At the other side of
the world,
there was an 18 year
old Belgian student
who could not decide
which study choice to
make
Economic Engineering
Computer Science
Psychology Political Science
Sports Sciences
?
Applied Economic Sciences
On his sports fieldsIn her business world
Source & Photo Credits: Samikhya Bureau
Most of her customers
struggled with the same
problems
He became one of the most
legendary players in the
cricket sport
Until this one day…
she got a call from a sports club who were
interested in AI
the ENTIRE TEAM worked TOGETHER to reach
the SAME GOAL: striving for perfection, every
day, Go4Gold
And she discovered that…
She felt
something
tickle, so special
to sit around the
table with
various experts
Success is a process,
during that journey
sometimes there are stones
thrown at you,
and you convert them into
milestones
Sachin Tendulkar
Finally she found that special
key to AI success stories
ARTIFICIAL
INTELLIFICATION
 AI is a process, not a product
 Understand the forces of co-
creation
 Apply the rules of conduct
Happy me
1
3
AI Spectrum
Rules of conduct
2
Forces of co-creation
4
Winners
versus
losers
Maximize your succes with AI
AI Spectrum
Pandora’s
Box
Frequent Friction
AI growing
and
learning
process
Pandora’s
Box
Frequent Friction
AI growing
and
learning
process
The
Artificial
Marriage
AI Spectrum
Pandora’s
Box
Frequent Friction
AI growing
and
learning
process
Bilingualism
is Key
AI Spectrum
Pandora’s
Box
Frequent Friction
AI growing
and
learning
process
AI Spectrum
growing process
AI
Pandora’s
Box
Frequent Friction
AI growing
and
learning
process
Crawl,
Walk, Run
AI Spectrum
1
3
AI Spectrum
Rules of conduct
2
Forces of co-creation
4
Winners
versus
losers
Maximize your succes with AI
AI Top Sport
Play
to
Win
If you don’t do this, you are already lost
1 Work groundbreaking
Strive for faster, better and smarter performance
2 Surround yourself with experts
Be open to advice, let experts help you to reach
your next level, pick your ROI
3 Make a plan and carry out
Plan your innovation journey through knowledge
and development
4 Communicate
correctly
Bring the right message
to the right audience at
the right time
If this is not possible,
remain silent
5 Learn from failure
Fall, stand up, learn and continue
6 Pain is normal
Growth pain gives you
the courage and strength
to continue
7 Ensure a healthy balance
Build rest moments to recover body and soul
Power source for new inspirations8 Behave in a sporty way
Give others their success too
Be gentle
9 Build on image
Reliability, empathy, tact and expertise
Treasures to cherish
10 Work strategically
Analyse your opponent(s)
winner
AVNET Case
winner
winner
Robotic Process Automation
(RPA)
Source photo: nieuwsblad.beloser
 AI is a
process, not a
product
 Understand
the forces of
co-creation
 Apply the
rules of
conduct
Photo created by Tyler Lastovich
ARTIFICIAL
INTELLIFICATION
The ART of understanding AI
my takeaway
and beyond
Photo created by Markus Spiske
Thank you
for your attention

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