Sir Alexander Chapman Ferguson as a Leader- preseted in HRM Lecture at Tallinn University as an group assignment.

1. Sir Alexander Chapman Ferguson
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2. • Who is Alex Ferguson?
• Career
o as a player
o as a coach
• Achievements
o as a player
o as a coach
• Honors/awards
• Why we chose him?
• Leadership Qualities
• Leadership Skills
• Leadership Attributes
• What others said about him?
• His famous quotes
• Conclusion
Outline
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3. Basic Information
Name: Sir Alexander Chapman
Ferguson
Date of Birth: 31 Dec/1941 (age 69)
Place of Birth: Glasgow, Scotland
Status: Married
Occupation: Football Manager
Club: Manchester United
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4. Career as a Player
1957 to 1960 :Queen’s Park FC
1960 to 1964: St Johnston FC
1964 to 1967: Dunfermline
Athletic FC
1967 to 1969: Rangers FC
1969 to 1973: Falkrik FC
1973 to 1974: Ayr United
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5. Achievements as a Player:
• Helped the Saints win the
Scottish First division
(1962-63)
• Helped Bairns to secure the
Scottish First Division (1969-
70)
• As a Player, Sir Alex has
scored 167 goals in 327
appearances that he made for
various clubs.
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6. Career as a Coach /Manager
1974: Part time manager of East
Stirlingshire
1974 to 1978: St. Mirren
1978 to 1986: Aberdeen
1978 to 1986: Scotland National
team
1986 ---- : Manchester United
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7. i
Club Achievement Frequency
St Miren Champion 1 - Scottish
Aberdeen Champion 3- Scottish
Aberdeen Cup winner 5 – Scottish
2- European
Mancherster Utd. Champion 10- English
2- European
Mancherster Utd Cup winner 5 – English
2- European
Manchester Utd Community
Shield
8- English
Achievements as a Coach
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8. Honors/Awards
Received 18 honors
and awards between
1983 to 2008
• Office of the Order of the British
Empire (OBE) (1983) for his
service to football
• Commander of the Order of the
British Empire (CBE) (1995)
• Knight Bachelor (1999)
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9. Why Him?
• The Squad: leading a diverse squad to
victory
• His long period of success with different
clubs
• Experience: getting better through time
• He created a big (international) image for his
club.
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10. Leadership Skills
• Spotting young talents and making them world
stars
• Effective communication with players and the club
• Outstanding team building talent.
• Good at using carrots and sticks
• Ability to measure the quality of his players
• Good at business :
• E.g. he bought Christiano Ronaldo for 15
million Euro and sold him for 94 million euro
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11. Leadership Qualities & Attributes
• Charismatic aura - trustworthy
• Innovator
o He changed the drinking habit of Manchester United as soon as
he joined the club.
o in the mid-1990s he altered his training regime inspired by Eric
Cantona's extra work at the end of sessions.
• He was an early advocate of 'eye training', bringing in specialists
to improve his players' peripheral vision.
• Honesty
• innate honesty (as it can be learned from his interviews)
• Control Freak - wanting to know everything about his players
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12. More Qualities & Attributes
• Strict disciplinarian
• Brilliant management skills
• With a fierce competitive spirit and a temper to match
• Passion for his job
• Tough guy, but also with ability to relate to people, with sense of
humor
• “Ferguson hair-dryer”--when he rants on his players :-)
• Dour - serious face
• Workaholic
• Protects his players (stands for them)
• He didn’t forget his roots. He donates huge amount of money to the
Labor party and is also a lift time Labor voter
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13. Summary...as
Human
Resource
Manager
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14. Famous Quotes (about him)
• “getting a smile is like a getting sunshine on a wet
Glasgow Fair weekend”
• 'It is remarkable to have such a consistent motivation at
that level - and deal with the stress and all the other
ingredients in the game.'-- Arsen Wenger
• "Alex scored a lot of goals because of his ability to read
situations and to anticipate things. …., he had leadership
qualities and was tough both psychologically and
physically - he could take a knock and bounce back
again. Clearly the qualities were there."--- Andy
Roxburgh, UEFA's technical director
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15. • "His success is all down to a drive to be the best. To be in his team you
had to be mentally strong - that has always been the common
denominator. Gordon Strachan-his former player
• "He sticks up for us to the hilt, it makes us feel wanted." Paul Scholes,
his long time player
• Ryan Giggs, who signed for Ferguson as a 14-year-old, recalled how
the Scot knew the names of the parents of every young hopeful at
United. "Little things like that made you want to play for him."
• "He's a winner like nobody else I've ever known, but the most
impressive thing for me is that he never put pressure on either himself or
his players. I remember he always ended his pre-match talks by saying:
'And now guys, enjoy yourself!' That's him." Eric Kantona, his former
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16. Famous Quotes (from him)
• “Sometimes we can get too emotional as a club with things that are
happening. But we're both of a common denominator - we don't
want the club to be in anyone else's hands.”
• “I have always tried to be the bridge between the club and the fans
and I have tried to support the fans in a lot of their pleas and
causes.”
• “Only true champions come out and show their worth after defeat-
and I expect us to do that”
• “At the end of this game, the European Cup will be only six feet
away from you and you’ll not even able to touch it if we lose. And for
many of you that will be the closest you will ever get. Don’t you dare
come back in here without giving your all”.
• “I think it’s important to work and I’m entitled to work. Some people
do not want to work but I want to continue working.”
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17. Conclusion
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18. Sir Alexander Chapman Ferguson
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19. References
Do you have a coaching philosophy? Soccer Journal January-
February 2011.
Sir Alex Ferguson. Soccer Journal March-April 2011
Three of the Best. Soccer Journal March-April 2009
Alex Ferguson. Football Studies 3 April 2000.
Alex Ferguson Managing My Life: My Autobiography 2000
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