Agenda

Agenda

Go110 is a real time communication platform INFORMATION: Contact details Map location Navigation Specials Rating & feedback Friend sharing EXPOSURE: Business listing Promotions Advertising Keyword sponsorships Business perspective: Go110 is a cost effective market communication platform aimed at your target market Consumer perspective: Go110 is an easy to use Icon on my phone that helps me find and then directs me to my interests in the vicinity at the click of a button

Introducing Go110 Go110 will provide you with information around your physical location. It will allow you to see results in a map or list format, and allow you to call, navigate to or share information found . Easier to use than sending an SMS. Get what you are looking for in 3 clicks. Companies Products Specials Malls & Places Events Co View map Navigate Directions Call / SMS Email Share Rate Favourites

Multiple access channels 110 Call Centre Go110 icon on all smartphones Go110 website Desktop Gadget Web 2.0 Widget Go110 Mobi site

Agenda

What can I use Go110 for? Find out which pharmacies near me are open at 19h17 on a Friday night.

Find a breakfast special, read more about it and navigate there. What can I use Go110 for?

Get a rating and review of a business, or simply review them yourself. What can I use Go110 for?

Want your friends to join you? Simply use “Share” and they will receive directions. What can I use Go110 for?

Find out what Malls are close by, and get directions to it. What can I use Go110 for?

Find out what Specials are available at the Mall. What can I use Go110 for?

Find a store or special in the mall, and get in-mall navigation. What can I use Go110 for?

I am new at Varsity; 2 clicks to find the right classroom. What can I use Go110 for?

I am a new Hostel Primaria on campus. I need to tell my entire hostel to get me at the sporting grounds. What can I use Go110 for? share

Agenda

Exposure levels Level 1: Free Company name & Go110 Key searches Level 2: Risk free & Subscription Category listing, specials and products Level 3: Targeted advertising Neighborhood, Gender & Age focused Level 4: Keyword sponsorships Bidding model: Neighborhood focused Level 5: Landing page sponsorship Priority exposure

Level 1 benefits: Free service Inform prospective clients that you are on Go110 by adding the Go110 Key in your normal promotional advertisements . If a user types in the Go110 Key, or your company name in the Search box, all Go110 services such as sharing & navigation to your doorstep will be provided free of charge. a4j7d or Company Name View map Navigate Directions Call / SMS Email Share Rate Favourites Company Home Page

The Go110 Key Every company gets a Go110 Key at registration. Place the key on company stationary, and at the bottom of leaflets and newspapers ads… a4j7d . . which provides an immediate shortcut to your company listing when scanned or typed in on Go110 … .. and allows new customers to… .. get your contact details … .. view your location on a map … .. navigate to you… .. share your location with friends… .. Add to favourites… .. Rate your service… FREE of charge

Level 2 exposure Co View specials View map Navigate Directions Call / SMS Email Share Favourites Companies Products Specials Malls & Places Events Free screens Small referral fee or Subscription Business Category Screens Use Go110 to list your Company in the Business Directory.

Level 2 exposure View specials Navigate Directions Call / SMS Email Share Rate Favourites Companies Products Specials Malls & Places Events Free screens Small referral fee or Subscription Specials Directory Screens Use Go110 to list your Special offerings in real time. People with specific needs find you in seconds.

Activate via your CompanyControl dashboard Get Level 2 exposure with 3 easy clicks 1 2 3

Register today and get free voucher to try it out

Remember to add your specials.. 1 2 3

Referral charges to listing company Navigate Directions Call Email / SMS Share Rate Favourites Actions linked to existing clients and self advertised clients are free. Input Company lists Company Home Screen VAS (Navigation, Through-connect, Directions, Share etc) Company Name Free Free Free Go110 Key Free Free Free Recent search Free Free Free Favourites Free Free Free

Referral charges to listing company Actions linked to new clients are charged once interaction is established. Once-off referral fee independent of number of VAS options activated. Navigate Directions Call / SMS Email Share New client Referral fee Input Category Screens Company lists Company Home Screen VAS (Navigation, Through-connect, Directions, Share) Business Directory Free Free Free Referral fee Promotions listing Free Free Free Referral fee Category search Free Free Free Referral fee

Additional exposure opportunities Business Listing Sponsorship Company logo on lists / map Category sponsorships Keyword sponsorships Splash Screen Advertising Banner Advertising Promotion Sponsorship Event Sponsorship

The Go110 Key for malls Place your mall’s Go110 Key on Parking stubs and other Marketing material Menlyn . . which provides an immediate shortcut to the mall home page when typed in on Go110… .. and allows your visitors to… .. access your contact details … .. view your location on a map … .. navigate to you… .. share your location with friends… .. Add to favourites… .. Rate your service… ..find information via categories… .. view the store list .. view mall specials.. .. view the mall map.. .. activate in-mall Navigation..

Mall search & Mall maps

Campus maps

Needs based Resource System

Advertising rates Advertising 20% more expensive than non-contextual ads Ad Agency / Media company commission per sale: 40%

Listings and Ads served : Yearend Monthly Targets Listing Targets Advertising Targets

Unique User and Visits: Yearend Monthly Target User & Visit Targets

Selected Metrics Monthly APRU

Primelife proposal We hereby hope that we have triggered your interest in the Go110 service that will be launched shortly. We would ideally like to sign Primelife as partner before launch. We would like to take discussions further to see in which way we can create a mutually beneficially relationship between Go110 and Primelife, and a brand new value offering for Primelife’s current and prospective clients. Kind regards, Pieter Geldenhuys Acting MD: Go110 Cell: 082 995 1282 Email: pieter@go110.co.za