Internet marketing overview presentation for a seminar at the 2010 Bloomington Business Expo.

1. Learn How to Grow Your Business Online Internet Marketing & New Media

2. Who Am I? John A. Lee - Search Engine Marketer; Professional Blogger Professional Experience AuthorHouse Hanapin Marketing WordStream Inc. Clix Marketing Industry Blogging; Articles PPCHero.com SEOBoy.com Clix Marketing PPC Blog WordStream Blog Website Magazine

3. Seminar Agenda Introduction to Internet Marketing PPC: Pay-per-click Marketing SEO: Search Engine Optimization Social Media Q & A

4. Introduction to Internet Marketing

5. The Internet is Still Growing

7. Android, Blackberry, WindowsNetbooks and Laptops

8. Get In Front of Your Potential Customers Your potential customers are on the Internet already Some are actively seeking your products or services Some are simply there for entertainment Internet marketing is the vehicle for capturing their attention and business

9. Internet Marketing Disciplines E-Mail Marketing Website Development Search Engine Marketing PPC, SEO Social Media Marketing Online Reputation Management Web PR

10. PPC: Pay-per-click Marketing

11. What is PPC? PPC is an advertising platform on search engines like Google, Yahoo! and Bing Ads appear above and next-to search results Very targeted You choose keywords You write the ads Target customers at the point of search when they are actively seeking your products/services

13. PPC Basics Built on common sense foundation of keywords and ads PPC means pay-per-click –you only pay when a searcher clicks your ad Click prices and ad position are determined in a real-time auction based on a Maximum Cost-per-Click Bid set by you

14. Keys to Success Start with Google AdWords Conduct a Review of Target Customers Perform Keyword Research Write Ads and Landing Pages That… Are Simple and Succinct Express the Benefits of Your Product/Service Have a Clear Call-to-Action Track Conversions (Sales or Leads) Monitor Important Success Metrics Click-through Rate (CTR) Conversion Rate Return on Investment (ROI)

15. PPC Outside of Search Engines Contextual Advertising Google Content Network (through Google AdWords) Targets passive Internet users on the sites they visit Find customers based on interests, demographics Mobile Ads Target mobile Internet users with special ads & tracking Facebook Advertising Target millions of engaged users Find customers based on interests, demographics

16. SEO: Search Engine Optimization

17. What is SEO? Millions of searches are completed on Google, Yahoo! and Bing each day: your website should be present SEO is the act of improving your website to be ranked in “natural” or “organic” search engine results Search engines rank sites based on relevancy and perceived trust via in-bound links Unlike PPC, you can’t pay to rank higher – the onus is on you to improve your website

19. SEO Basics Start with a user-friendly and conversion focused website Your content must be keyword focused – this is the core of SEO Strike a balance between writing for search engines and writing for actual visitors

20. Keys to Success Conduct a Review of Target Customers Perform Keyword Research Write Website Copy That… Uses the Keywords You Want to Rank For Expresses the Benefits of Your Product/Service Has a Clear Call-to-Action Set Up Webmaster Accounts with Google, Yahoo! and Bing Track Performance with Google Analytics Track Conversions (Sales or Leads) Monitor Important Success Metrics Visitors Bounce Rate Conversion Rate Check Rankings 1-2 Times a Month SEO for FireFox / RankChecker

21. Google Analytics

22. Social Media

23. 333 million minutes will be spent on Facebook 83,300 people will send tweets on Twitter 59,367 professionals will visit LinkedIn 1,200 hours of video will be uploaded to YouTube …and that’s just 4 social networking sites! By the Time This Seminar is Over…

24. What is Social Media Category of Websites Based on User-Generated Content and Participation Blogging/Micro-Blogging Personal and Professional Networking Social Bookmarking Image and Video Sharing

25. Blogging

26. Micro-Blogging

27. Facebook - Personal Facebook Pages - Business Social Networking

28. LinkedIn MySpace Social Networking

29. Flickr YouTube Image and Video Sharing

30. Delicious StumbleUpon Social Bookmarking

31. Social Media: Why Should Your Business Care? Social networking usage has more than doubled since 2007 Internet users spend 17% of their “online time” on social networking sites This is nearly triple the percentage in 2008 55.6 million adults visit social networks at least monthly

32. Leverage Social Media for Business Start a business blog Wordpress.com or Blogger.com Create social profile names that relate to your business Create a Twitter account and use it Create a business page on Facebook Research other social networking sites in your business niche Actively seek out individuals on social networking sites with interests related to your business Promote your social profiles from your business website

34. Input keywords for your brand name and employees into Google Alerts

35. Track what is being said about you and your business

37. Services & Tools PPC Google.com/AdWords SearchMarketing.Yahoo.com adCenter.Microsoft.com Facebook.com/Advertising AdWords.Google.com/select/KeywordToolExternal WordStream.com/Keywords

38. Services & Tools SEO Google.com/Analytics AdWords.Google.com/select/KeywordToolExternal WordStream.com/Keywords Tools.SEOBook.com/FireFox/Seo-For-Firefox/ Google.com/Webmasters SiteExplorer.Search.Yahoo.com Bing.com/Webmaster

39. Services & Tools Social Media Twitter.com Search.Twitter.com Facebook.com Wordpress.com Blogger.com Knowem.com Namechk.com Google.com/Alerts

41. SEO: An Hour a Day

42. Web Analytics: An Hour a Day

43. PPC: An Hour a Day (released later in 2010)