2. Managing Partner – Clix Marketing
Digital Advertising Geek
Emphasis on “Geek”
Writer:
Search Engine Watch, ClickZ, Clix
Marketing Blog, The SEM Post, Acquisio
Blog, PPC Hero
Speaker:
SMX, SMX Social, SES / ClickZ Live,
HeroConf, State of Search, Acquisio User
Summit, Bing Ads Connect
3. If you don’t like something change it; if you can’t
change it, change the way you think about it.
-MaryEngelbreit
4. Attitude is a little thing that makes
a big difference.
-WinstonChurchill
9. More Than Just Search Volume
New syndicated partners and ad serving opportunities.
Enhanced tools for campaign research and planning.
Increase in support and training resources.
Continued drive for parity with Google AdWords.
23. Syndicated Search Partners
Addition of AOL
(2016) and
adMarketplace.
Advertisers still
maintain control
over syndicated
search partners.
Exclusions.
On or off.
Segment campaigns.
28. Comparison: B2B SaaS Software
Google AdWords: Search, Search Partners
Bing Ads: Search, Syndicated Partners
Locations: US, CA, UK, AU, NZ
Desired Conversion: Sign Up for Product Demo
Time Period: Q3
29. Comparison: B2B SaaS Software
TRAFFIC & COST
47% less ad spend
10% more clicks
20% higher CTR
52% lower CPC
CONVERSION
16% more conversions
5% higher conversion rate
55% lower CPA
30. Comparison: B2B Industrial
Furniture
Google AdWords: Search, Search Partners
Bing Ads: Search, Syndicated Partners
Locations: US
Desired Conversion: Phone Call or Lead Form Submission
Time Period: Q3