Lean UX Landscape (Janice Fraser)

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Opening session for the 2011 Balanced Team Conference (http://www.balancedteam.org/balconf-2011-resources/) Janice Fraser from LUXr answers the question "What do we mean by ‘Balanced Teams’?" with this presentation that describes the Lean UX landscape.

Technologie Actualités & Politique

Lean UX Landscape
Balanced Team 2011

Monday, September 26, 2011

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

TWEET IT!
Janice Fraser
www.luxr.co

@clevergirl
@luxrco

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

What is Lean Startup?
What is Lean UX?
Balanced team

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

Lean Startup?

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

Steve Blank introduced “Customer
Development” in...um...2006.

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

Get out of
the building!

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

In 2010, Brant Cooper and
Patrick Vlaskovitz wrote a
shorter, more useful book.

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

About 1,720,000 results

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

Here’s my distillation...

“Customer Development in One Page”

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

People, their
goals & needs

Sketches and
prototypes

“New user”
experiences

CUSTOMER DEVELOPMENT = UX!!?

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

+ +

make products incremental
reduce waste
customers want releases

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

40,000 views
(past 3 mos)

27,331 followers
(1,738 listed)

Entrepreneur in
Residence
(2010-2011)

Fall 2011
(Random House)

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

UX Cycles

THINK
Generative Research
Ideation
Mental models Reduce
Behavior Models time, n cycle
ot build
Test Results time
Competitive Analysis

MAKE
Prototypes
Wireframes
Value Prop
Landing Page
Hypotheses
Comps
Deployed Code
CHECK
A/B Testing
Site Analytics
Usability Testing
Funnel
Sign-ups

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

Design > UI
Users
1. BLAH

why Needs 2. BLAH
3. BLAH
what
how

(INSERT BUSINESS THINKING HERE)
Bob can...

Uses

Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week

User Stories
Themed Releases

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

Lean User Experience is a principle-driven

process for teams working in situations of

extreme uncertainty. It is characterized by

rituals that predispose predictable, high-

quality, high-velocity user experience

outcomes.

LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

10 Principles of Lean UX
1. Design + Prod. Mg. + development = 1 product team
2. Externalize!
3. Goal-Driven and Outcome-Focused
4. Repeatable and routinized

5. FLOW: think/make/check
6. Focus on solving the right problem.
7. Generate many options
8. Make decisions quickly and hold them lightly.
9. Recognize hypotheses & validate them.
10. Research with users is the best source of information (&
inspiration).
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

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Lean UX Landscape (Janice Fraser)

1. Lean UX Landscape Balanced Team 2011 Monday, September 26, 2011

2. LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

3. TWEET IT! Janice Fraser www.luxr.co @clevergirl @luxrco LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

4. What is Lean Startup? What is Lean UX? Balanced team LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

5. Lean Startup? LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

6. LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

7. Steve Blank introduced “Customer Development” in...um...2006. LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

8. Get out of the building! LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

9. In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book. LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

10. About 1,720,000 results LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

11. Here’s my distillation... “Customer Development in One Page” LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

12. Monday, September 26, 2011

13. Monday, September 26, 2011

14. Monday, September 26, 2011

15. Monday, September 26, 2011

16. Monday, September 26, 2011

17. Monday, September 26, 2011

18. People, their goals & needs Sketches and prototypes “New user” experiences CUSTOMER DEVELOPMENT = UX!!? LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

19. LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

20. + + make products incremental reduce waste customers want releases LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

21. 40,000 views (past 3 mos) 27,331 followers (1,738 listed) Entrepreneur in Residence (2010-2011) Fall 2011 (Random House) LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

22. LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

23. UX Cycles THINK Generative Research Ideation Mental models Reduce Behavior Models time, n cycle ot build Test Results time Competitive Analysis MAKE Prototypes Wireframes Value Prop Landing Page Hypotheses Comps Deployed Code CHECK A/B Testing Site Analytics Usability Testing Funnel Sign-ups LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

24. Design > UI Users 1. BLAH why Needs 2. BLAH 3. BLAH what how (INSERT BUSINESS THINKING HERE) Bob can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed Releases LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

25. Lean User Experience is a principle-driven process for teams working in situations of extreme uncertainty. It is characterized by rituals that predispose predictable, high- quality, high-velocity user experience outcomes. LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

26. 10 Principles of Lean UX 1. Design + Prod. Mg. + development = 1 product team 2. Externalize! 3. Goal-Driven and Outcome-Focused 4. Repeatable and routinized 5. FLOW: think/make/check 6. Focus on solving the right problem. 7. Generate many options 8. Make decisions quickly and hold them lightly. 9. Recognize hypotheses & validate them. 10. Research with users is the best source of information (& inspiration). LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

27. LUXR.CO SEPTEMBER 2011 Monday, September 26, 2011

Lean UX Landscape (Janice Fraser)

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