Aesthetic is a crucial part of great experiences. When we prove the value of digital design through metrics and conversions, we can better demonstrate the role of aesthetic. Through lessons from architecture and furniture design, we can find new ways to drive value and better understand the function of aesthetic.

1. THE
FUNCTIOn Of
AEsTHEtIC
ALeXA RoMAN @CALeXITY

3. UX ToOlS

11. AEsTHEtIC IS
EsSeNtIAL

12. So PrOVE IT.