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Baltic PR Awards 2011: SEB invites to play the Values!

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Baltic PR Awards 2011: SEB invites to play the Values!

  1. 1. SEB invites to play the Values! Agnese Strazda Head of Corporate Communication in SEB Latvia
  2. 2. strategy? goals? targets? 81% 40% Internal survey showed that 81% of employees have heard about strategy and targets , but only 40% are aware of how their work affects these targets
  3. 3. SEB values Board members Branch sellers Theory Practice Daily work Vision and strategy
  4. 4. In a company with more than 1200 employees in 470 different positions how can you ensure, that all employees know company’s values and truly live them during their daily working life? challenge
  5. 5. <ul><li>Dialogue and conversation </li></ul><ul><li>Active internal communication </li></ul><ul><li>Teamwork and cooperation </li></ul><ul><li>SEB Value Game </li></ul>Strategy
  6. 6. SEB Quality month Voting about SEB Quality person Success stories about cooperation with SEB Intranet chats with board members Discussions and publications
  7. 7. Internal communication
  8. 8. SEB Value game was specially created in a way that there were : no &quot; black and white &quot; answers – different answers had different scores depending on potential gains or losses, employees had active discussions and our target was reached – to increase their knowledge about SEB values and to strengthen the team 1200 employees 30 volunteers 200 teams
  9. 9. SEB Value Game / Team work
  10. 10. SEB Value Game / SMS support
  11. 11. SEB Value Game / SEB Quality Challenge Cup
  12. 12. <ul><li>Good format having mixed teams </li></ul><ul><li>Good discussion s </li></ul><ul><li>Good involvement of the management </li></ul><ul><li>Good option to hear the business messages </li></ul><ul><li>Q&A session continued in intranet </li></ul><ul><li>Follow up at Management conference </li></ul>reflections
  13. 13. results 89% 85% 3706 77% answered that they are familiar with SEB’s vision can clearly see how their work contributes to achieving the business area overall goals record high clicks number of SEB V alue G ame to 1 article NPS research shows – we have significantly improved our results
  14. 14. Thank You!