1.
Social Network and
Online Community
By Charlie Pongsangangan
Google Analytics Individual Certified

2.
Charlie Pongsangangan
- Management Information System,
Chulalongkorn University
- MBA, Chulalongkorn University
- Strategist and Social Media Planner, MAXions
- Columnist, S+M Magazine
- Translator

3.
What’s Social Network?

4.
social network
noun 1.
a network of friends, colleagues, and other personal
contacts: Strong social networks can encourage healthy behaviors.

5.
Maslow’s
Hierarchy
of Needs

6.
No one wants
to be lonely

7.
Social needs such as
relationships, family,
intimacy, belonging, etc.

8.
relation between people

9.
relation between people online

10.
social network
noun 2.
Computers .
a.an online community of people with a common interest
who use a Web site or other technologies to
communicate with each other and share information,
resources, etc.: a business-oriented social network.
b.a Web site or online service that facilitates this communication.

11.
Origin of Social Network

12.
www.sixdegrees.com

13.
the service closed
www.sixdegrees.com

14.
2003
2005
2006
20xx ???

15.
What it is Behind the Social Network?

16.
Moore’s Law
In 1985, Moore said that;
“Computer chip capacity
would double
every 18 months.”
Gordon Moore

17.
Moore’s Law

18.
1946 Eniac

19.
2012 iPhone

20.
Technology
User Device
Content Platform

21.
Faster chip set,
Smaller Size, More
Technology Powerful, etc.
User Device
Content Platform

22.
Technology Portable, Mobile,
Desk Set, etc.
User Device
Content Platform

23.
Technology
User Device
iOS,
Content Platform Android,
Window,
etc.

24.
Technology
User Device
Location
Based, Content Platform
Photo, Text,
etc.

25.
Trend, Friend,
Technology
Social, Needs,
etc.
User Device
Content Platform

26.
User

27.
80/20

28.
Vilfredo Pareto, 1848-1923
The Italian Economist
Who Introduced the
Concept of
Pareto Efficiency

29.
Pareto’s Diagram
80/20
The Long Tail

30.
Bossa Nova Punk
House Ambient
Speed Metal Garage
Celtic Progressive-Rock
Acid Jazz

31.
Because of Technology
People can find their “unmet needs”

32.
Punk-Rock

33.
Phenomenon

34.
Crisis Change in Consumer Behaviors

35.
What do we do
the first thing in
the morning?

36.
What do we do
when we want to
buy something?

37.
Are You Connect to the Internet?

38.
Survey reveals the evolving nature
of Australians’ social media usage
- 51.6% access social media at work
- 41.9% while watching TV
- 34% on holiday
- 33.8% in bed
- 23.3% during meals
- 14.8% while shopping
- 21.5% in the bathroom
- 3.2% in a place of worship
- 2.8% (64% of them men) ‘during intimate
moments’!

39.
Facebook Population

40.
Facebook Population
812,119,620
Almost 3 Times bigger than USA

41.
Thailand
Population : 66,720,153
Internet users : 18,310,000
: 13,684,540
Estimate Mobile Phone : 70,000,000
Estimate Smart Phone : 30%

42.
The World Is Obsessed
With Facebook
http://www.youtube.com/watch?v=xJXOavGwAW8

43.
Mobile Addicted

44.
Mobile is not only Mobile

45.
The War
VS

46.
User Oriented

47.
Cloud
Content

48.
Case Study
milliontreesforking

49.
Brief
1. Tree Planting Online
2. Limited Time
3. 1 M. Trees

50.
Obstacle
Competitors
Same Content
Same Result

51.
We’re Looking for Possibility
Online > Social Network > Facebook?

52.
What Facebook can do for us?

53.
INVITE
COMMUNICATION
COMMUNITY
SHARE

54.
Consumer Insight
Why we use Facebook?

55.
Our First Assumption
Interest in Opposite Sex

56.
Our Second
Assumption
Most of People
Use More Good
Looking Picture
than His/Her
Real Face

57.
Facebook Display

58.
Facebook Display Real Face

59.
HTML 5

60.
Our Goal
1 Million Trees
In 4 Months

61.
From Our Strategies
1 Million Trees
In 4 Weeks

62.
The Social Network

63.
Main Stream Social Network
Niche Social Network

64.
Main Stream
Social Network

65.
Niche
Social Network

66.
Case Study - Second Life

67.
• It’s aggregator engine of virtual reality.
• Developed by “Linden Lab”
• Free
• No story, No mission, No Money!! You must create on your own

68.
www.anshechung.com

69.
Virtual Company

70.
Virtual Concert

71.
Virtual
University

72.
Virtual Embassy

73.
Case Study
IMC and Social Network

74.
Timeline
30.03.07
Rumors Spread

75.
Timeline
30.03.07
Rumors Spread
10.07.07 Slusho

76.
Timeline
30.03.07 27.07.07
Rumors Spread MySpace Added
10.07.07 Slusho

77.
Timeline
30.03.07 27.07.07 27.12.07
Rumors Spread MySpace Added Oil Rig Destroyed
10.07.07 Slusho

78.
Cloverfield Oil Rig Never
Before Seen Video
http://www.youtube.com/watch?v=gCgvbg1T2Wc

79.
Timeline
30.03.07 27.07.07 27.12.07
Rumors Spread MySpace Added Oil Rig Destroyed
10.07.07 Slusho 18.01.08
Movie in
Theater

80.
Timeline
30.03.07 27.07.07 27.12.07 Late 07 – Mid 08
Rumors Spread MySpace Added Oil Rig Destroyed Blog Posted
10.07.07 Slusho 18.01.08
Movie in
Theater

81.
- News Update
- Social Connect
- Communication
- Knowledge
- etc.

82.
- News Update - Privacy
- Social Connect - Cyberbullying
- Communication - Risk
- Knowledge - No face-to-face Interaction
- etc. - etc.

83.
Social Network Trend

84.
Gutenberg Diagram

85.
Gutenberg Diagram

86.
Gutenberg Diagram

87.
Eye Detector

88.
Blippar - Augmented Reality
http://www.youtube.com/user/blippar1