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[object Object],[object Object],[object Object]
Yog-Ice ,[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A NALYSIS
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
Fulfill by  competitor Our target i) Frozen 65% 35% ii) Beverage 75% 25% iii) Special  Occasion 65% 35%
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
O BJECTIVES
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Markrting Market Positioning The Marketing Mix (4p’s) Product Development Life Cycle
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
S EGMENTATION
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
M ARKETING
M ARKETING ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Highest Rate (Tk  60-115)  Lowest Rate (Tk.  14-20)
 
Promotional Mix Advertising Public  Relations Sales Promotion Personal Selling Direct Mail Internet/ E-commerce
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Value Proposition Our overall value proposition is : More for More  Our Positioning Statement will be : “Your Health is our 1 st  Priority”
 
[object Object]
[object Object],[object Object]

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