A look at social media and how to take advantage from the Nigerian standpoint.

1. "Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a god. " Aristotle 384 BC – 322 BC

2. Social Media A presentation by BankyOjutalayo

3. Today Over 700 million people on Facebook, 140million tweets posted on Twitter each day, and 2 billion video views each day on YouTube. social media has become an integral part of our connected lives. social media is big, it's still getting bigger, and as a broad digital channel, is not going to disappear anytime soon.

4. Today Twitter now officially claims to have 175m registered users, although it's unclear what percentage regularly user the service. Officially, Linkedin has over 100m professionals who use the platform worldwide. Facebook officially hit the half-billion member mark last year. According to figures from Socialbakers, there are now some 712m Facebook users worldwide. Flickr continues to grow at a steady rate,. At the end of 2010, it was hosting more than 5bn images. Wikipedia now has more 17m articles. The site now has an army of 91,000 active contributors. It may well be the year of mobile... For Facebook. Users accessing the site through mobile devices now tops 200m - an enormous 200% increase in around a twelve-month period. Clearly, Facebook is still growing: More than 30bn pieces of content is shared each month, which is an average of 7bn pieces a week.

6. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

7. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile productsSOURCE: FACEBOOK | WEBSITE: http://www.facebook.com/press/info.php?statistics

8. AFRICA INFOGRAPHS

9. 93% POPULARITY IN AFRICA SOURCE: STATSCOUNTER GLOBAL STATS | WEBSITE: http://gs.statcounter.com/#social_media-af-monthly-201005-201105-bar| DATE: MAY 2011

11. Some extra nuggets... More than 24 hours of video is uploaded to YouTube every minute. Flickr members upload more than 3,000 images every minute. More than one million companies have LinkedIn Company Pages (formerly known as company profiles). The average Facebook user creates 90 pieces of content each month. There are more than 2bn video views on YouTube every 24 hours. There were nearly 2bn people searches on Linkedin during 2010. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. People on Facebook install 20m applications every day.

12. Today (Digital Nigeria) Nigeria among the top 10 countries wrt mobile devices Mobile penetration and reducing data tariffs responsible for the boost in internet usage According the Mobile Youth 2010 Report Nigeria has almost 40 Million mobile youth owners

15. Top 10 sites visited (Digital Nigeria) 2 1 3 4

16. Top 10 sites visited (Digital Nigeria) 5 6 7 8

17. Top 10 sites visited (Digital Nigeria) 9 10 11. Punch 12. Vanguardngr 13. MSN 14.BBC 15. Goal.com Source:asotoadeola.com

19. Premium Value Added Services launched in 2002 (WAP and Premium SMS)

21. Over 58m GSM subscriptions

22. Internet penetration soaring

23. data increasing in share of spend as revenues in excess of $200m annually

24. Google present in Nigeria

25. GEJ uses facebook as campaign tool.

26. NCC licensed 38 ISPs

28. First phone call made in Nigeria

29. For the next 56 years the country had at peak 450,000 subscriber capacity

31. Premium Value Added Services launched in 2002 (WAP and Premium SMS)

33. Over 58m GSM subscriptions

34. Internet penetration soaring

35. data increasing in share of spend as revenues in excess of $200m annually

36. Google present in Nigeria

37. GEJ uses facebook as campaign tool.

38. NCC licensed 38 ISPs

40. First phone call made in Nigeria

41. For the next 56 years the country had at peak 450,000 subscriber capacity

44. Privacy

45. Convenience

46. Exposure

47. Enabler

49. What is social media?

50. What is social media?

51. What is social media? Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Wikipedia Social media, is a bi-directional highway that gives platform owners, content owners, media houses and advertisers (i.e. EVERYBODY) the ability to communicate, dissipate information and gather instant feedback. Bankole Ojutalayo

52. Page Views

53. The original idea!

54. It started on the phone…1950’s Groups of technology freaks regularly hacked into public telephone mainframes and corporate voicemails for purpose of blogging and the first ever form of audio podcasts. It was used to share information between the community. Digital bulletin boards were introduced in 1979 Small servers powered by personal computers attached to a telephone modem, where one person at a time could dial in and get access. BBSes had social discussions on message boards, community-contributed file downloads, and online games Commercial online services 1979 – 2001 The first real-life wedding from a couple who met via real-time internet chat happened in the early 80s as online services grew in popularity for its color interface and lower cost. Dawn of the web 1991 - ∞ The internet existed since the late 1960s, as a network, but the world wide web became publicly available on August 6th, 1991. Instant messaging – Commercially available in 1996 People have been addicted to “tweeting” their real-time status updates (using hash tags (#) and at-signs (@)) for over 20 years. IRC, or Internet Relay Chat, was created in August 1988 by JarkkoOikarinen. It was notably used to break news on the Soviet coup attempt during the media blackout and keep tabs on the first Gulf War. Many people stayed logged into IRC constantly… using it to share links, files and keep in touch with their global network – they same way Twitter is used today. Bit torrent & Social Media Sharing People have been addicted to “tweeting” their real-time status updates (using hash tags (#) and at-signs (@)) for over 20 years. IRC, or Internet Relay Chat, was created in August 1988 by JarkkoOikarinen. It was notably used to break news on the Soviet coup attempt during the media blackout and keep tabs on the first Gulf War. Many people stayed logged into IRC constantly… using it to share links, files and keep in touch with their global network – they same way Twitter is used today. Social Networking……1997 Six degrees was launched in mid 1997 as the first social networking site allowing users to create profiles and make friends. The likes of friendster(2003), MySpace(2004), Facebook (2007) followed in the ensuing social networking frenzy Real time collaboration (2009) The likes of googlewave and google docs has allowed users to share information in realtime.

55. Traditional vs Social media To reach 50 million users, it took: · Radio: 38 years. · TV: 13 years. · Internet: 4 years. · The iPod: 3 years To reach 100 million users, it took Facebook fewer than 9 months.

56. Characteristics of Social Media On a digital platform (web, mobile web, intranet etc) Is not a one way street. Usually personal Can be shared

57. Advantages & Opportunities Evergreen New avenues daily Makes you human Builds trust Co create with your customers

58. The 4C’s of social media Context Contacts Communications Collaboration

59. Why do people follow brands?

60. The Impact of social media

61. The Impact of social media Facebook page views in Opera Mini account for more than half of all page views in South Africa, Indonesia, Kenya, Bangladesh, Turkey, Mexico, and the Philippines. Opera Mini “State of the Mobile Web Report – April 2011

62. Where is it?

63. Who is on it? Yemisi, James, Aminu, Bola, Lapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, AbiodunLapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, Abiodun, Emeka, Obinna, Mohammed, Yenkit, Busola, Nonso, Azubuike, Mohammed, Yenkit, Busola, Nonso, Azubuike, Chika, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, Uti, Latunde, Dasuki, Momodu, Rabiu, Usman, Jide, Mairo, Titi, Yeme, Ugochi, Banke, Tele, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Moturanyo, Edikan, Essay, Foluso, Folorunsho, Gloria, Habib, Ossai, Kolade, Keke, Falila, Mide, OluChika, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Buhari, Patience,Okechwukwu, Juwon, Elo, Nafisat, Chinenye, Osa, John, Nkem, Timi, Labake, Joy, Latunde, Fregene, Oti, Yusuf, Abubakar, Obasanjo, Bankole, David, Chukudi, Aminu, Bola, Lapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, Abiodun, Emeka, Obinna, Mohammed, Yenkit, Busola, Nonso, Azubuike, Chika, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, Uti, Latunde, Dasuki, Momodu, Rabiu, Usman, Jide, Mairo, Titi, Yeme, Ugochi, Banke, Tele, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Moturanyo, Edikan, Essay, Foluso, Folorunsho, Gloria, Habib, Ossai, Kolade, Keke, Falila, Mide, Olu, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, Uti, Latunde, Dasuki, Momodu, Rabiu, Usman, Jide, Mairo, Titi, Yeme, Ugochi, Banke, Tele, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Magaji, Ifemina, Moyo, Mukosso, Adenola, Omonedo, Onabanjo, Suilemain, Opeseitan, Isa, Odunsi, Abiola, Ugo, Amaka, Henry, Wande, Dbanj, Banky, , Chukudi, Aminu, Bola, Lapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, AbiodunLapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, Abiodun, Emeka, Obinna, Mohammed, Yenkit, Busola, Nonso, Azubuike, Chika, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Moturanyo, Edikan, Essay, Foluso, Folorunsho, Gloria, Habib, Ossai, Kolade, Keke, Falila, Mide, Olu, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, Abiodun, Emeka, Obinna, Mohammed, Yenkit, Busola, Nonso, Azubuike, Chika, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, Uti, Latunde, Dasuki, Momodu, Rabiu, Usman, Jide, Mairo, Titi, Yeme, Ugochi, Banke, Tele, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Moturanyo, Edikan, Essay, Foluso, Folorunsho, Gloria, Habib, Ossai, Kolade, Keke, Falila, Mide, Olu, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, Uti, Latunde, Dasuki, Momodu, Rabiu, Usman, Jide, Mairo, Titi, Yeme, Ugochi, Banke, Tele, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Magaji, Ifemina, Moyo, Mukosso, Adenola, Omonedo, Onabanjo, Suilemain, Opeseitan, Isa, Odunsi, Abiola, Ugo, Amaka, Henry, Wande, Dbanj, Banky, , Chukudi, Aminu, Bola, Lapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, AbiodunLapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, Abiodun, Emeka, Obinna, Mohammed, Yenkit, Busola, Nonso, Azubuike, Chika, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Moturanyo, Edikan, Essay, Foluso, Folorunsho, Gloria, Habib, Ossai, Kolade, Keke, Falila, Mide, Olu, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, …………………

65. Social Media Landscape Publish Having documented presence on the digital space through the likes of wiki, digg and others Share Uploading user/owner specified content. Ranging from text snippets to pictures videos, slides and so on Discuss Instant Messaging, Social Networking Online destinations for friends, colleagues or similar interest digital communities Micro blogging Short and quick status updates

66. Social Media Landscape Live Stream a time-ordered stream of documents that functions as a diary of electronic life. E.g Online social organizers, and content aggregation Live Cast See access and respond in real time. Virtual Worlds Computer based simulated environments Social Games Games played within an online community. Mostly on an asynchronous basis. MMO Massively Multiplayer Online games are those played from the more popular games consoles. Usually supports hundreds or thousands of users simultaneously.

67. How do you fare? www.mywebcareer.com

69. Why should I use social media? ? ? ? ? Maybe be you should look at objectives sheet again Trying to reach people? Conduct a survey and find out Is your target on social media/will they get on it? All business must have interaction physically or otherwise. Do you want interaction with customers? YES YES YES If you’re trying to appeal to the leaders of tomorrow, or to attract a new customer base, then try it out TRY IT OUT IT’S A TOOL – lets use it

70. CASE STUDY USING INMOBI

72. Discover warm sales leads and marketing opportunities

73. Integrate social media to product launches and corporate communications What are your goals?

74. SOCIAL MEDIA PROGRAM2 Plan Listen Understand/Learn about your audience Choose your channels Build an identity Engage Participate & Monitor Analyze

75. SOCIAL MEDIA PROGRAM1 Plan Write down specific goals and objectives

76. SOCIAL MEDIA PROGRAM1 Listen Engage the experts.

77. SOCIAL MEDIA PROGRAM1 Understand Learn about your audience Who are they? Where are they? How do they consume? How & where do they engage?

78. SOCIAL MEDIA PROGRAM1 Choose your channels Look wisely for the medium that best suits you

79. SOCIAL MEDIA PROGRAM1 Build a digital identity Set up the basics

80. SOCIAL MEDIA PROGRAM1 Engage Create a solid content plan Stimulate feedback

81. SOCIAL MEDIA PROGRAM1 Participate Show your ‘Humanity’ Connect your audience to valuable content and resources

82. SOCIAL MEDIA PROGRAM1 Don’t Spam Engagements should be non intrusive

83. SOCIAL MEDIA PROGRAM1 ANALYZE Social media measurement Reach Frequency/traffic Influence Conversations and transactions Sustainability Sentiment There are several tools available for measuring these parameters

84. SOCIAL MEDIA PROGRAMroute Media Channels you control

85. SOCIAL MEDIA PROGRAMroute Media via others with influence

86. SOCIAL MEDIA PROGRAMroute

87. Measuring Engagement? Traffic Interaction Sales Leads Search marketing Brand metrics PR Customer engagement Retention Profits

88. The Twist…… Feedback & Control Referral sales Head hunting Opinion polls

89. Talk to me…… Banky Ojutalayo STARFISHMOBILE Nigeria banky@starfishmobile.com +234 705 1001001 Twitter: @banks_ojut Linkedin: http://ng.linkedin.com/in/bankyojutalayo