1. Social Media Marketing
Dec.18.2011

2. Ask yourself:
Where do I get my
recommendations
from?
Where do I Where do I
get my get my
information news from?
from?

3. If the answer is:
I look it up.
I google it.
My friend told
me.
You are already using
social media.

4. What is Social Media?
People talking, writing and showing things to each other
using computers and cell phones.
Wiki: “Use of web-based and mobile technologies
to turn communication into an interactive dialogue”

5. What is new in that?
OLD WORLD NEW WORLD
Top-down, experts with money providing content Anyone can provide content

6. How is it different?
Then Now
Reach: You + Friends + Relatives Reach more people, experts
+ Authorities you know
Access: Limited access to information with By everyone at very little cost
physical means
Usability: Required long training Anyone can do it
Immediacy: Waiting time Real time, on demand
Permanence: Something physical at hand Ever changing

7. What do you do with it?
• Look up
• Write
• Share
• Learn how-to
• Advertise
• Find communities
• Network
• Find playmates
• Get recommendations … etc

8. Social Media Tools
Type Function (Example)
Collaborative Projects (Wiki)
Blogs /Micro Blogs (Blogger, Twitter)
Multimedia Live casting, Video, Music , Audio, Photo, Art, Presentation
Sharing
(You Tube, Flickr)
Social Networks Social News, Networking, Bookmarking, Events / Location
(Facebook, Digg, Delicious, Meetup)
Reviews & How to’s Business / Product reviews, Community Q&A
(Yelp, epinions, ask.com, ehow)
Games Game sharing ,Virtual Game Worlds
(miniclip, second life, world of warcraft)

9. Type It is a ZOO out there : We have to be selective
Collaborative Projects Wiki, PBworks, Wetpaint, Wikia, Wikidot, Wikimedia, Wikispaces, Wikinews
Blogs Blogger, WordPress, Drupal, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox,Xanga
Micro Blogs Twitter,Dailybooth, FMyLife, Foursquare, Google Buzz, Identi.ca, Jaiku, Nasza-Klasa.pl, Plurk, Posterous, Qaiku, Tumblr,
Video sharing YouTube Dailymotion, Metacafe, Nico Nico Douga, Openfilm, sevenload, Viddler,
Live casting Youtube,blip.tv, Justin.tv, Livestream, oovoo, OpenCU, Skype, Stickam, Ustream,
Music and audio sharing Pandora Radio Bandcamp, ccMixter, Groove Shark, The Hype Machine, imeem, Spotify, ReverbNation.com,
ShareTheMusic, Soundclick, SoundCloud, Turntable.fm
Photo and art sharing Flickr, deviantArt, Photobucket, Picasa, SmugMug, Zooomr
Presentation sharing SlideShare Prezi, scribd,
Content mangmt systems Wordpress, Drupal, Joomla, Plone, Siteforum,
Information aggregators Netvibes, Twine (website)
Advocacy and Fundraising: Causes, Jumo, Kickstarter, IndieGoGo
Social news Digg , Mixx, Newsvine, NowPublic, Reddit
Social Networking Facebook, Google+, LinkedIn ASmallWorld, Bebo, Cyworld, Diaspora, Hi5, Hyves, IRC,, Mixi, MySpace, Netlog, Ning,
Orkut, Plaxo, The my2i, Tagged, Tuenti, XING, Yammer
Social Bookmarking Delicious, StumbleUpon CiteULike,, Diigo, Google Reader,, folkd
Events based Soc. Nets Meetup.com Eventful, The Hotlist,, Upcoming, Yelp, Inc.
Location-based Nets Foursquare, Gowalla Geoloqi, Google Latitude,, The Hotlist, Yelp, Inc. Facebook places
Business reviews Yelp, Inc. Customer Lobby,
Community Q&A ask.com, EHow
Askville,, Quora, Stack Exchange, WikiAnswers, Yahoo! Answers
Product reviews epinions.com, MouthShut.com
Virtual Game Worlds Second Life, World o WarcraftActive Worlds, Forterra Systems,, The Sims Online,, RuneScape, Empire Avenue

10. How do you use it for
Marketing?
Engage
Target Audience
Listen + Influence the
monitor influencers

11. Let’s take us as an example
• Objective: Increase Membership
• Target Audience: Women and Families
new to the Metro DC area

12. What will we have to do?
• Listen + Monitor: Find out more about the
target audience:
– Demographics
– Geography
– Psychographics etc
• Engage: Provide information relevant to their
needs (interesting content).
• Influence the influencers: Who are couple of
influencers that come up when they go on-
line. Tell them about us.

13. Increase target audience’s
exposure to us
TV
Tweet
Email Bus
Google
Radio Facebook
Arrff
I’m
hungry

14. Practically, how will it work?
interesting
Publish via
interesting content Hootsuite to
Listen+ content social media
monitor
outlets
interesting
content
her
Me
You
Me
1 Even him 2 3
4

15. Can we do everything online?
NO!
Social media doesn’t replace face to face
interactions, printed media, TV or any other
media that we see around us.
It is just another tool among many. It is almost
at no cost, if you have the time.