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Revive Energy Mints Product & Marketing Overview
[object Object],[object Object],[object Object],[object Object],Revive Energy Mints are Capturing the  4 Hottest Growing Consumer  Segments!
The Energy Product Revolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Energy Product Comparison Energy Product Sugar Content Caffeine Content Serve Size / Calories Est. Cost per Serving Red Bull™ Energy Drink 27g 80 mg 8.3 fl oz / 110 $2.99 Rockstar™ Energy Drink 60g 80 mg 8.0 fl oz / 130 $2.99 Full Throttle™ Energy Drink 29g 72 mg 8.0 fl oz / 111 $2.99 0g 85 mg 1 mint / 4 $0.38 (8 mints/pkg) Vojo Extreme™ Energy Mints 0g 10 mg 1 mint / 0 $0.08  (40 mints/pkg) 5 Hour Energy ™ 0g unknown 2 fl oz / 4 $2.99 Red Bull ™ Sugar-Free 0g 80 mg 8.3 fl oz / 10 $2.99
Benefits to Product Retailers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retailer Benefits (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Energy Product Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],Sources: * Mintel Energy Product Report – 2006   ** Soda With Buzz, Forbes, Kerry A. Dolan, 03.28.05  *** Super Foods and Drinks…Market Report, Hughes - 2007 **** Goldman Sachs: Energy Product Market Outlook - 2006
Perceptual Map ,[object Object]
Superfood Product Market Analysis ,[object Object],[object Object],[object Object],[object Object]
Perceptual Map ,[object Object]
The Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Revive Superfoods Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Superfood Overview Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purchasing Revive Mints 2-Packs can be purchased in pre packaged Displays (17 Packs Per Display Box, 12 Boxes per Case) All 8-Packs come in prepackaged display cases (12 Packs Per Display Box, 10 Boxes per Case) 2-Packs can also be bought in bulk orders for a Display Rack or for Vending Machines  (250 a Case) *We sell Display Racks
Pricing Approaches and Available Margin & Profit ,[object Object],*Profit margin is calculated based on  Price  for the benefit of Retailers.*
Retail Margin Opportunity 2-Mint Sleeve Retailing for $0.99  (Pricing Same for Bulk or Display Ready Case)  Case Volume Cost per Case Cost per Power Pack (2 mints) Retailer Margin  (1 Power Pack) 1-25 Cases $162.50 $0.65 34% 25-50 Cases $155.00 $0.62 37% 50-100 Cases $150.00 $0.60 39% 100-250 Cases $142.50 $0.57 42% 250-500 Cases $137.50 $0.55 44% 500+ Cases $125.00 $0.50 49%
Retail Margin Opportunity 8-Mint Sleeve Retailing for $3.00 Case Volume Cost per Case (10 Boxes) Cost per Box (12 Sleeves) Cost per Sleeve  (8 mints) Retailer Margin  (1 sleeve) 1-5 Cases $237.6 $23.76 $1.98 34% 6-20 Cases $230.40 $23.40 $1.92 36% 21-50 Cases $223.2 $22.32 $1.86 38% 50-75 Cases $208.80 $20.88 $1.74 42% 75-100 Cases $201.60 $20.16 $1.68 44% 100-250 Cases $187.20 $18.72 $1.56 48% 250+ Cases $180.00 $18.00 $1.50 50%
Recessive Economics ,[object Object]
Presentation Conclusion ,[object Object],[object Object],[object Object]
 

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Revive Energy Mints

  • 1. Revive Energy Mints Product & Marketing Overview
  • 2.
  • 3.
  • 4. Energy Product Comparison Energy Product Sugar Content Caffeine Content Serve Size / Calories Est. Cost per Serving Red Bull™ Energy Drink 27g 80 mg 8.3 fl oz / 110 $2.99 Rockstar™ Energy Drink 60g 80 mg 8.0 fl oz / 130 $2.99 Full Throttle™ Energy Drink 29g 72 mg 8.0 fl oz / 111 $2.99 0g 85 mg 1 mint / 4 $0.38 (8 mints/pkg) Vojo Extreme™ Energy Mints 0g 10 mg 1 mint / 0 $0.08 (40 mints/pkg) 5 Hour Energy ™ 0g unknown 2 fl oz / 4 $2.99 Red Bull ™ Sugar-Free 0g 80 mg 8.3 fl oz / 10 $2.99
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Purchasing Revive Mints 2-Packs can be purchased in pre packaged Displays (17 Packs Per Display Box, 12 Boxes per Case) All 8-Packs come in prepackaged display cases (12 Packs Per Display Box, 10 Boxes per Case) 2-Packs can also be bought in bulk orders for a Display Rack or for Vending Machines (250 a Case) *We sell Display Racks
  • 15.
  • 16. Retail Margin Opportunity 2-Mint Sleeve Retailing for $0.99 (Pricing Same for Bulk or Display Ready Case) Case Volume Cost per Case Cost per Power Pack (2 mints) Retailer Margin (1 Power Pack) 1-25 Cases $162.50 $0.65 34% 25-50 Cases $155.00 $0.62 37% 50-100 Cases $150.00 $0.60 39% 100-250 Cases $142.50 $0.57 42% 250-500 Cases $137.50 $0.55 44% 500+ Cases $125.00 $0.50 49%
  • 17. Retail Margin Opportunity 8-Mint Sleeve Retailing for $3.00 Case Volume Cost per Case (10 Boxes) Cost per Box (12 Sleeves) Cost per Sleeve (8 mints) Retailer Margin (1 sleeve) 1-5 Cases $237.6 $23.76 $1.98 34% 6-20 Cases $230.40 $23.40 $1.92 36% 21-50 Cases $223.2 $22.32 $1.86 38% 50-75 Cases $208.80 $20.88 $1.74 42% 75-100 Cases $201.60 $20.16 $1.68 44% 100-250 Cases $187.20 $18.72 $1.56 48% 250+ Cases $180.00 $18.00 $1.50 50%
  • 18.
  • 19.
  • 20.