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17 Ways to Become a Content Concierge

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Creating and sharing content is at the heart of a sound social selling and social media marketing strategy. Here are 17 ideas for becoming a content master.

Publié dans : Business
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17 Ways to Become a Content Concierge

  1. 1. 17 Ways to become a Content Concierge cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
  2. 2. 90% of decision makers say they NEVER respond to cold outreach cc: Luis Hernandez - D2k6.es - https://www.flickr.com/photos/25062265@N06
  3. 3. 82% of prospects can be REACHED via social networks cc: Sky Noir - https://www.flickr.com/photos/49788302@N00
  4. 4. 75% of B2B buyers use social media to RESEARCH vendors cc: jannekestaaks - https://www.flickr.com/photos/33328695@N02
  5. 5. 57% of the buying journey happens BEFORE a sales rep is involved cc: ionea. - https://www.flickr.com/photos/30106343@N03
  6. 6. Use content to educate, engage and stand-out cc: Krzysztof Urbanowicz - https://www.flickr.com/photos/78558229@N00
  7. 7. here we go...17 ideas cc: otherthings - https://www.flickr.com/photos/18619970@N00
  8. 8. share people's LinkedIn content and use the @mention feature to give them a shout-out cc: A Name Like Shields Can Make You Defensive - https://www.flickr.com/photos/91156503@N00
  9. 9. comment on industry blog posts twice a week cc: courosa - https://www.flickr.com/photos/51035553780@N01
  10. 10. conduct 15 minute podcast interviews with customers or industry leaders cc: zoomar - https://www.flickr.com/photos/61456874@N00
  11. 11. share media on your LinkedIn profile – presentation, video or white paper cc: Peter Ras - https://www.flickr.com/photos/48395185@N03
  12. 12. curate content from industry influencers via RSS feeds with a platform like Hootsuite cc: Bibi - https://www.flickr.com/photos/44124372821@N01
  13. 13. publish a post on your LinkedIn profile cc: Sean MacEntee - https://www.flickr.com/photos/18090920@N07
  14. 14. curate a digital newspaper using paper.li cc: DaveCrosby - https://www.flickr.com/photos/87316606@N00
  15. 15. speak at an event and have it recordedcc: CarbonNYC [in SF!] - https://www.flickr.com/photos/15923063@N00
  16. 16. create a weekly video tip cc: @yakobusan Jakob Montrasio 孟亚柯 - https://www.flickr.com/photos/37803129@N00
  17. 17. host a tweet chat on Twitter cc: Alan Stanton - https://www.flickr.com/photos/53921762@N00
  18. 18. record a Skype video chat focused on a topic your prospects care about cc: acroamatic - https://www.flickr.com/photos/92886069@N00
  19. 19. conduct a survey and share the results with prospective buyerscc: Swamibu - https://www.flickr.com/photos/25182307@N00
  20. 20. host a webinar and record it
  21. 21. use feedly.com to source new content and share
  22. 22. create a kick-butt presentation using haiku deck – share it on Slideshare cc: kleneway1379 - https://www.flickr.com/photos/21060335@N03
  23. 23. write a guest post for an industry blog or publication cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00
  24. 24. follow influencers and share their content cc: mslgroup1 - https://www.flickr.com/photos/126620881@N08
  25. 25. In closing cc: Jcarlosbulas - https://www.flickr.com/photos/46172412@N03 In closing
  26. 26. you are a brand and you represent your companies brand cc: VFS Digital Design - https://www.flickr.com/photos/58816914@N05
  27. 27. your message and approach matters! cc: Daniela Hartmann (alles-schlumpf) - https://www.flickr.com/photos/29487767@N02
  28. 28. use content wisely and in the right way cc: 10ch - https://www.flickr.com/photos/92397015@N00
  29. 29. create a strategy and execute consistently cc: Mukumbura - https://www.flickr.com/photos/11738433@N03
  30. 30. you've learned 17 content strategies Time to get going! cc: theqspeaks - https://www.flickr.com/photos/83261600@N00